Successfully reported this slideshow.
CLICKBAITA BLOGGER’S GUIDE TO WRITING UN-IGNORABLE HEADLINES
https://venngage.com/blog/7-reasons-why-clicking-this-title-w...
“CLICKBAITINESS”
WHAT DO YOU USE TO MEASURE THE
OF A TITLE?
https://venngage.com/blog/7-reasons-why-clicking-this-title-wi...
It’s actually easier than you might think.
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-...
After analyzing top performing articles
from 24 High-traffic sites…
https://venngage.com/blog/7-reasons-why-clicking-this-...
There were about
7 COMMON FACTORS
that made up each clickbait title
https://venngage.com/blog/7-reasons-why-clicking-this-...
Some of these titles had reached over
in less than 3 months
1,000,000
SHARES
https://venngage.com/blog/7-reasons-why-click...
The least amount of shares
received was just over
10,000
in less than 3 months
https://venngage.com/blog/7-reasons-why-cli...
Crazy,right?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
1.
FACTORS
Was the title a list?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-th...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Something along the lin...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Buzzfeed has a LOT of a...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
On average, list-based
...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
2. Was there a mention ...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
In his book Contagious,...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Why do you think case
s...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Because if something ca...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Titles that mention or ...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there mention of an...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Cute animals get
people...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Did the topic receive
r...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Trending topics in
the ...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
So when you create cont...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
We did this for
the rel...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And then Distractify
pi...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And then our site crash...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there a pop-culture...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
A great food reference
...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there an unknown or...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Introducing a new idea ...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Which title are
you mor...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Let me guess, your choi...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Was there an element of...
Instead of the title being
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-tit...
It might be more shocking if the title was
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-...
So after many grueling
hours of calculating the
data (it only took this
long because I suck at
math), here is what I
learn...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And you know
what else?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
So now what?
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Everytime you come acro...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
Practicing applying the...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
And in no time your con...
https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
But hopefully your webs...
Nächste SlideShare
Wird geladen in …5
×

Clickbait: A Guide To Writing Un-Ignorable Headlines

64.494 Aufrufe

Veröffentlicht am

We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...

Veröffentlicht in: Marketing
  • Als Erste(r) kommentieren

Clickbait: A Guide To Writing Un-Ignorable Headlines

  1. 1. CLICKBAITA BLOGGER’S GUIDE TO WRITING UN-IGNORABLE HEADLINES https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  2. 2. “CLICKBAITINESS” WHAT DO YOU USE TO MEASURE THE OF A TITLE? https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  3. 3. It’s actually easier than you might think. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  4. 4. After analyzing top performing articles from 24 High-traffic sites… https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  5. 5. There were about 7 COMMON FACTORS that made up each clickbait title https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  6. 6. Some of these titles had reached over in less than 3 months 1,000,000 SHARES https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  7. 7. The least amount of shares received was just over 10,000 in less than 3 months https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  8. 8. Crazy,right? https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  9. 9. 1. FACTORS Was the title a list? https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  10. 10. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Something along the lines of: 18 Photos That Won’t Make Sense To Sisterless Families “ ”
  11. 11. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Buzzfeed has a LOT of articles with listicle titles.
  12. 12. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ On average, list-based content gets the most social traction after infographics
  13. 13. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ 2. Was there a mention of “YOU” or “I”?
  14. 14. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ In his book Contagious, Jonah Berger expresses the importance of using stories to engage people with your content.
  15. 15. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Why do you think case studies are so popular?
  16. 16. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Because if something can affect another person, it means there’s a chance it can affect you too!
  17. 17. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Titles that mention or hint at a personal story get clicks.
  18. 18. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Was there mention of an animal?3.
  19. 19. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Cute animals get people excited. Look:
  20. 20. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Did the topic receive recent media attention? 4.
  21. 21. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Trending topics in the media gain a lot of attention.
  22. 22. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ So when you create content that coincides with a topic that was recently covered in the news, you have a better chance at being noticed.
  23. 23. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ We did this for the release of Game of Thrones:
  24. 24. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ And then Distractify picked it up, and then George Takei shared it…
  25. 25. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ And then our site crashed because we got too much traffic. That’s a pretty good problem to have.
  26. 26. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Was there a pop-culture reference or food reference? 5.
  27. 27. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ A great food reference can go a long way. Just look at this picture. It’s a bacon-wrapped grilled cheese and it was my best friend’s Facebook cover photo for over a month.
  28. 28. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Was there an unknown or new concept mentioned in the title? 6.
  29. 29. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Introducing a new idea or suggesting an element of mystery makes it very difficult to resist clicking on a title.
  30. 30. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Which title are you more likely to click?
  31. 31. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Let me guess, your choice was pretty much on par with everyone else’s, right? Seriously, who wouldn’t want to know why the duck crossed the pond?
  32. 32. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Was there an element of shock or excitement? 7.
  33. 33. Instead of the title being https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ This duck just swam across this pond to get to the other side…
  34. 34. It might be more shocking if the title was https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ This duck just swam across this pond to save a man from a burning building!
  35. 35. So after many grueling hours of calculating the data (it only took this long because I suck at math), here is what I learned: https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/
  36. 36. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ And you know what else?
  37. 37. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ So now what?
  38. 38. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Everytime you come across a new article, whether it’s one on your own blog or one that someone shares with you, analyze it and track whether it contains any of the factors listed in this presentation.
  39. 39. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ Practicing applying these factors will only make you better at formulating your own CLICKBAIT HEADLINES
  40. 40. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ And in no time your content will also get shared by George Takei.
  41. 41. https://venngage.com/blog/7-reasons-why-clicking-this-title-will-prove-why-you-clicked-this-title/ But hopefully your website won’t crash because of it…

×