The document discusses Sandesh Andavarapu's summer internship report at IFortis Corporate. It provides an overview of IFortis, describing its evolution from an IT services company to establishing its own headquarters in India. It outlines IFortis' vision of providing dedicated client service and mission of creating employment opportunities. It also describes AaramBh 3.0, IFortis' virtual youth festival to be held in August 2021 featuring various digital events. Sandesh discusses sales and marketing funnels, the sales process, overcoming objections, and provides Netflix as a case study of an effective sales funnel.

1. SUMMER INTERNSHIP
REPORT AT IFORTIS
CORPORATE
DONE BY
ANDAVARAPU SANDESH
190209120001

2. ABOUT IFORTLS CORPORATE
IFortis Corporate has grown into one of India’s leading Corporate. In its
infancy, IFortis was in the business of IT Services & Marketing Services. As
time evolved, dependence on the technology began to hinder I Fortis's ability
to guarantee competitive pricing and provide innovative services. IFortis also
noticed the lack of communication that had become an industry standard.
As a result, a strategic decision was made to set up its own headquarters in
India in order to better satisfy the needs of I Fortis’ customers.

3. VISION AND MISSION
VISION
Provide a dedicated service to every client and all projects are
managed individually
MISSION
To create more employment opportunities for women youth& across
india

4. AARAMBH 3.0
World’s First & Largest Virtual Youth Festival, AARAMBH
3.0 powered by IFORTIS WORLDWIDE™ will be held on 28th &
29th August 2021. Bringing together the dazzling Youths, from
all over the world and providing the spotlight to make it beam
even brighter!

5. LIST OF DIGITAL EVENTS IN AARAMBH
 Dance contest
 Singing contest
 Art contest
 Photography contest
 Rap battle contest
 Speech contest
 Magic show contest
 Faison contest

6. PRE- INTERROGATION ASSESSMENT
What is a sales funnel?
A sales funnel helps you understand what potential customers are thinking and
doing at each stage of the purchasing journey
What are the process and stages involved in making a sales?
A sales process is a set of repeatable steps that sales person takes to take a
prospective buyer from the early stage of awareness to closed sales
Difference marketing funnel & sales funnel?
Marketing funnel :-
a marketing funnel is the high-level strategy to guide customers from Absoulty unaware
of your brand to actual loyal customers

7. SALES FUNNEL :-
The sales funnel is the process whereby you plan to get people to take action either
logging in to your email list, purchasing a product or participating in an event
IF YOU ARE FACING ANY OBJECTION ANY OBJECTION FROM YOUR LEADS
AND HOW YOU ARE GOING TO OVERCOME IN ORDER TO CONVERT THEM
INTO A VALUABLE CUSTOMER OF OUR CORPORATION?

8. if my lead is objecting me to do something there must be some mistake I might be committing
so I will listen to them carefully to understand where I am lagging and then the mistake I will
try my best no just to rectify it but also not repeat it again.
EXPLAIN THE SALES FUNNEL WITH A REAL TIME EXAMPLES OR CASE STUDY?
Netflix sales funnel
Netflix is the most used paid subscriber video streaming service that allows its member to
watch a wide variety of award winning movies, TV show, documentaries, and more on millions
of internet – connected devices.
Research from Statista shows that in July 2018 Netflix had 72.9 million monthly users
STEPS IN THE SALES FUNNEL :-

9. HOME PAGE :-
Their homepage clearly explains their risk – free trial with a process bar design. They
stage that there no commitment with the free trial and you can cancel anytime.
PRICING PAGE :-
you can scroll right down to the FAQ section and find the pricing info.
BY DEFAULT :-
Netflix selects the premium plan for you ( which is a very smart move). You can
downgrade if you want though.
WHY THIS SALES FUNNEL WORKS?
You can multiple payment options:- gift card, credit card, all major credit card are
accepted. You can also go back and edit the information so you’re not locked in there’s
an emphasis on security which is great because people are naturally risk -averse

10. Netflix is simple it’s very focused on the end consumer and they can answer consumer
questions cleanly and clearly with the least amount of text needed.
WHAT MAKES IT UNQUIE?
Netflix can rely on the power of it’s brand. Everyone knows Netflix you can also contact
them by phone not a lot of wed- based companies share their phone number this just
bulid trust even further.