The Best A Man Can Get (MANAGING MASS COMMUNICATIONS)

1. Gillette
THE BEST A MAN CAN GET
( MANAGING MASS COMMUNICATIONS)

2. Developing
and
Managing :

3. The Five Ms of Advertising :

4. MISSION
MONEY

5. MESSAGE MEDIA

6. Finally the MEASURES

7. Setting the Objectives :
Deciding the Budget :
Developing the Campaign:

8. Gillette’s first
TRAC II Razor
Developed in 1971.

9. Deciding on Media & Measuring Effectiveness

12. One of the mot important steps to concentrate

13. Don’t forget ‘MAJOR’ Decisions :

14. Events & Experiences :
 Events Objectives
 Major Sponsorship Decisions

15. Marketing Public Relations :

16. Products and Marketing :

17. Major Decisions in Marketing PR:

18. Gillette’s New innovations in Market :

19. Excellent
Website
Promotion :
A systematic and
Smooth display of
Wide range of
products.

20. Customer attractive Campaigns :

21. Putting all the Plans & Developing:

22. Celebrity Promotions on high :

23. Maintaining Trends & Social Media

25. 1. Advertising is any paid form of non personal presentation and
promotion of ideas, goods or services by an identified sponsor.
2.Developing an advertising program is a 5 step process.
3.Sales promotion consists of mostly short term incentive tools.
4.In using promotion, a company must establish its objectives.
5.Events and Experiences are a means to become a part of
customers.
6.PR includes various programs to promote the company’s
products.

26. Beautiful
concept
Of
Developing
&
Managing
Advertising
Program :

27. Created by I.S.Venkata Tarun, NIT Jamshepur
during an internship
By Prof. Sameer Mathur, IIM Lucknow.

28. Thank You