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Instagram for translators

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Veröffentlicht am

CIOL Training webinar - Vasiliki Prestidge - August 2020

Veröffentlicht in: Marketing
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Instagram for translators

  1. 1. Instagram for translators Vasiliki Prestidge | CIOL Training
  2. 2. TODAY'S DISCUSSION why�Instagram what can I do on IG what do I talk about on IG how do I find my voice the anatomy of a great post beyond IG Content Synopsis
  3. 3. 1 billion monthly active users 56.3% female 43.7% male USA most�number�of users Six in ten adults have IG 25 million+ business accounts 35 %�aged 25 - 34 years old 28 minutes per day�spent on IG 75.3% of US businesses are on IG Most liked photo on Instagram is a photo of an egg with�54.2 million likes instagramable living
  4. 4. creatives travel fashion perfumes hotels restaurants media advertising fitness food Is IG for me?
  5. 5. SHARE, LIKE, COMMENT photos captions location tags comments The feed
  6. 6. THE STORIES 24 hours share engage generate narratives polls questions live video recordings
  7. 7. MORE STORIES interactive stories polls questions live video recordings
  8. 8. ALL YOUR LINKS IN ONE PLACE blog website newsletter services etc. LINKTREE
  9. 9. HIGHLIGHTS
  10. 10. PRODUCTS VS SERVICES your space, desk, tools, coffee, tea, chair, diary it's all about the caption
  11. 11. BE YOU
  12. 12. Authenticity is key PERSONAL VS PROFESSIONAL
  13. 13. PEOPLE LIKE TO KNOW YOU WHO IS BEHIND THE BUSINESS YOUR FACE
  14. 14. identify your palette COLOURS serious, fun, sarcastic, light TOV monday motivation, tuesdaythoughts wednesdaywisdom, throwbackthursday, fridayfun HASHTAGS what is important to you? VALUES finding your voice
  15. 15. subtle messaging
  16. 16. Creating a network YOUR BLOG link your IG to your blog and your blog to your IG YOUR WEBSITE link your website to your IG� and your IG to your website
  17. 17. EMBED YOUR FEED
  18. 18. and so what? generate trust brand awareness-visibility content portfolio
  19. 19. MAKING IG your portfolio
  20. 20. BE SOCIAL comment, like, share others' posts, tag BE CAREFUL no screen sharing! confidentiality QUALITY OVER QUANTITY if you don't have anything good to say, stay silent rules of engagement
  21. 21. Remember you are one and the same person be you be honest be authentic do not be afraid to be real be consistent have common sense
  22. 22. THANK YOU! EMAIL ADDRESS vp@grtome.com PHONE NUMBER +44 7411 371 524

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