1.
SUPPLY CHAIN MANAGEMENT OF
LG (LUCKY AND GOLDSTAR)
ELECTRONIC
PRESENTED BY
VARUN DEEP SHRIVASTAVA

2.
 DESIGN
 PLANNING
 EXECUTION
 CONTROLING
 MONITORING

3.
PLANNING AND MANAGEMENT CHANNEL PARTNER
 SOURCING
 PROCUMENT
 CONVERSION
 LOGISTICS
MANAGEMENT
 SUPPLIERS
 INTERMIDIARIES
 THIRD PARTY
SERVICES

4.
 South Korean multinational electronics company
 Established in October, 1958 .
 Headquartered in Seoul.
 Assembly facilities in Korea, China, Poland
and Mexico.

5.
 Primary manufacturing facility at Greater Noida,
near Delhi, in 1997.
 Two other manufacturing facilities
 Region of Pune and Dehradun.
 Excise free zones (EFZ’s)
 Procurement of Supplies and Materials for
production is done by the purchase department

6.
 The annual forecasts are further disaggregated into
forecasts that are carried out twice a month (15 days
basis).
 On the basis of which inventories are maintained and
further production levels are maintained.
 LG also indulges in e-retailing as an alternative channel
 LG also has a separate channel for services and spares

7.
DEALER
SUPPLIERS
WAREHOUSE
DISTRIBUTER
LG SHOWROOM
CONSUMER

8.
TEAM HEAD
CORPORATE
LOGISTICS
CORPORATE
LOGISTICS
DISTRIBUTION
AND
PLANNING
OPERATIONS
AND
TRAFFIC
ZONAL HEADS FOR
EVERY ZONES
PRODUCT WISE TO DEAL WITH
TRUCKERS
& TRANSPORTERS
BRANCH LOGISTICS
INCHARGE
CFA’s &
WAREHOUSES

9.
 SUPPLY CHAIN OF LG ELECTRONIC