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1. SME BRANDING
THE WHY’S, HOW’S OF IT

2. Brought to you by DzireTech
A Division of E-Junction Infotech Pvt. Ltd.

3. WHY SME BRANDING?
 Small Medium Enterprise’s(SME’s) face stiff competition from big players.
 The bigger player’s have surplus resources to endorse marketing activities
across all platforms.
 Inefficient marketing strategies make matters far more complicated.
 To overcome the monopoly of bigger companies SME’s slowly need to shift
towards creating a brand name for themselves.
 A brand name ensures brand value and increased profits.
 That’s the only way an SME can grow and thrive in today’s world of cut-throat
competition.
Create a brand name for yourself.

4. HOW TO CREATE A BRAND NAME?
 Given the budget constraint’s for a SME it wouldn’t be possible for them to
go for a spend it all ad-campaign.
 A viable option is E-Commerce, given it’s low cost and ease of setup.
 A dominant online presence is the most essential thing nowadays.
 If you are not online, you are no one.
 Also, there are some other options like SMS marketing to a targeted
audience.

5. In the upcoming slides we go through
some effective marketing strategies to
build a brand name

6. SMS MARKETING
No one needs an introduction to the power of mobile phone’s. As to the
why’s of SMS marketing these points will be sufficient I guess :
 Cheaper in comparison to direct mail and traditional marketing practices.
 Much more memorable than email.
 Promotional offers via SMS may go viral.
 Prompts instantaneous action. May lead to direct calls from client.
 Since the message is within 160 character’s it is short and concise and
customer’s can get your message without being disturbed.

7. EMAIL MARKETING
 So you thought that spamming your potential customer’s inbox with e-mail
was a crime? Think again!
 Here I used the word, “potential customer”.
 Naturally, if you send an offer mail to a student then he will surely mark it as
spam.
 What you need is targeted E-Mail marketing. Sending mail’s only to
potential customer’s by studying behavioral databases.
 Also you must ensure that your website landing pages are a complete hit
as that’s what makes it or breaks it.
 Highest ROI(Return On Investment).

9. SOCIAL MEDIA MARKETING
 From the archetypal student to the business tycoon. Everyone uses social
media today.
 The power of social media is evident from the fact that a single good word
on social media or a single bad comment about you can be the making
or breaking of your business.
 Also, social media can turn out to be the cheapest form of marketing your
business. It can run at virtually no cost.
 Creating a positive brand image on Social Media will usher in a
honeymoon period for your business.

10. SEARCH ENGINE OPTIMIZATION
 Search Engine Optimization is a catch-all phrase for marketing a website
through the web.
 Ask yourself the question. Is your company being found in search engines?
 Need I say more when I say that your company’s website should be on the
first page of google search results to boost your sales?
 The most assured way of increasing traffic to your website is through
search engine optimization so that your webpage is found when people
search online.
 SEO keywords have to be thought out carefully and once tags for those
keywords are created just watch your business take off in a flash.

11. WEBSITE DESIGN
 Ok! So, we come down to the most important topic at the end.
 Let me be very clear on this. Your website is your first and probably your
last chance of making a postive impact on your client.
 Different business may have different website requirement’s affecting the
designs. But one thing is common for all and that is there should be a
“proper”, user friendly website.
 There should be adequate detail on all services, practices, in short
everything about your company should be on your website.
 The more the user engagement the more your chances of securing a
good deal.

12. Queries???

13. THANK YOU
DzireTech
A Division of E-Junction Infotech Pvt. Ltd.
SME Branding Solution Provide In India
Website: www.dziretech.com
Contact Us: info@dziretech.com