1. UBERTECHNOLOGIESINC
TRANSPORTCOMPANY
BY Varsha Kumari Singh
Rajiv Academy For Technology And
management

2. INTRODUCTION HISTORY
BUSINESS MODEL

3. INTRODUCTION
Formerly:- Ubercab (2009–2011)
Founded:- March 2009; 11 years ago
Founders:- Garrett Camp
Travis Kalanick
Headquarter:- San Francisco, California, U.S.
Area served:- 69 countries
 Products:- Mobile app, website
Current Valuation :– $120B

4. Services:- Vehicle for hire
Food delivery (Uber Eats)
Package delivery
Courier
Freight transport
 Subsidiaries :- Uber Eats
Postmates
Careem
Otto
deCarta, more…..
 Tagline:- “Everyone's private driver"

5. What Is Uber ?
Uber Technologies, Inc., commonly known as Uber, is an American company that offers vehicles for
hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and, through a
partnership with Lime, electric bicycle and motorized scooter rental.
In the United States, Uber has a 67% market share for ride-sharing and a 24% market share for food
delivery.
Uber has been so prominent in the sharing economy that the changes in industries as a result of it
have been referred to as uberisation.
 Uber was originally seen as providing a cost-saving platform that matched car owners with empty seats to
customers going to the same destination—true ride-sharing. The model then evolved, with dedicated
drivers taking customers wherever they wanted.

6. HISTORY
In 2008, Uber was founded as Ubercab, when the co-founders were attending LeWeb conference in Paris.
After Camp and his friends spent $800 hiring a private driver, he wanted to find a way to reduce the cost
of direct transportation. He realized that sharing the cost with people could make it affordable, and his
idea morphed into Uber.
Garrett who really came up with the idea took the lead and started playing around with a couple of ideas,
and engineering a mobile app for the iOS.

7. TIMELINE
July 2010 UberCab connects its first rider
with a black town car for a ride across San
Francisco.
2009 The two entrepreneurs found
UberCab, a smartphone app that lets people
tap a button and get a ride
Oct 2010 UberCab shortens its name
to Uber

8. Nov 2012 Uber launches operations in Sydney,
bringing reliable rides to Aussies.
2011Uber goes international
April 2014 100 cities now enjoy Uber
May 2015 Uber is in 300 cities
May 2017 5 Billion trips and counting…

9. Uber’s Business Model
Uber is no longer just the on-demand cab hailing service we used to know. It has dipped its
toes into other territories as well – from Uber Eats (on-demand food delivery) to Uber Freight
(on-demand trucking).
we will focus on Uber’s core business of ridesharing – its business model
Uber works as a digital aggregator app platform, connecting passengers who need a ride from
point A to point B with drivers that are willing to serve them.
“Passengers” generate the demand, “Drivers” supply the demand and “Uber” acts as the
marketplace/facilitator to make this all happen seamlessly on a mobile platform.

10. Targeted customer segments
• UberPool :– Non-working group e.g. students or young adults
• UberX :– e.g. working adults, people in a rush
• UberTaxi :– e.g. the usual taxi passenger
• UberBlack :– e.g. professionals

11. Digging Deep Into Uber’s Revenue Sources –
How Uber Makes Money?
◦ Trip Commissions
◦ Surge Pricing
◦ Premium Rides
◦ Cancellation Fee
◦ Leasing to Drivers

12. Expanding Rapidly With New Business Verticals
◦ These new businesses that Uber is building side-by-side have tremendous potential to generate revenue
and fuel Uber’s grand ambitions.
Uber Eats(2016) Uber Freight(2017)

13. REVENUE GENERATION
54%
35%
9% 2%
Delivery(formally eats)
Delivery(formally rides)
Freight
ATG and Other Technology Programs

14. Value proposition
 Passenger :-
•One tap to ride (Convenient)
• Different ride options
•Real-time tracking
• Ride feedback
•Cashless rides
• Discounts from time to time
•Fare splitting
 Driver :-
• Flexibility to drive on their own terms
• Better income
• Lower idle time to get new rides
• Training sessions
• Assistance in getting vehicle loans

15. CUSTOMER RELATIONSHIP

16. STRENGTH
Largest Ride Sha ring Technology
A.Strong Brand Recognition Dynamic
Pricing Strategy
B.Low Fixed Investment
Low Prices as Compared to Taxis
Adaptive Nature
WEAKNESS
Multiple Scandal
Substantial Losses
Dependency on the workforce
Public Backlash
Opportunities
Accountability and Performance
Utilize Digitalization
Driverless Technology and other
services
Logistics
Threats
Customer and Employee Retention
Lawsuits
Increasing Competitors
SWOT ANALYSIS

17. ◦It is a great testament of a tech startup that
achieved success with a novel business
model and smart execution.