SEO statistics for pitching to new accounts. Understanding why Organic Search Acquisition is vital to websites.

1. SEO stats
Pitching to new Accounts

2. Search engine optimization (SEO) is the
process of promoting a website by increasing its
visibility in search engines.

3. 4,000,000,000
searches are made every day. That’s billion.
Source: ComScore, Global search Market Growth

4. 9 out of 10
consumers worldwide use search engines to
find information about a brand or product.
Source: Harris Interactive, Understanding the Role of the Internet in the Lives of Consumers

5. 75%
of users click on organic results.
Source: eConsultancy

6. 80%
of users never go to page 2 of search
results.
Source: emarketer

7. 40%
of companies said organic search was their
most effective means of advertising.
Source: Better Business Bureau

8. The #1 or #2
source of traffic to a product or service
worldwide is organic search.
Source: Hubspot, State of Inbound Marketing

9. Source: Hubspot, State of Inbound Marketing
2X to 4X
more leads convert to customers from
organic search, when compared to paid
search or social media.

10. 75%
of marketers experience their greatest
channel ROI with organic search.
Source: eConsultancy, Email Marketing Industry Census 2013

11. Source: eConsultancy, Email Marketing Industry Census 2013
4 out of 10
online customers are acquired through
organic search, more than any other
marketing channel.

12. Source: eConsultancy, Email Marketing Industry Census 2013
70%
of marketers use or will use SEO technology
to capitalize on the opportunity in search.

13. 500 updates
on Google search algorithm per year to keep
users satisfied.
Source: Mozcast

14. Huge Impact
on website visibility in search results and
SEO efforts.

15. Understanding
Organic Search
Acquisition
Workflow

16. • Website has to rank well for the identified
queries.
Rank
• The search results must compel users to click
through to the website.
• Understand what users search for through their
queries and keywords.
Search
Page
Content
SERP
Display
Conversion
• The landing page should be quickly identifiable
as relevant to the searcher.
• The page should propel the visitor to conversion
though effective call to action and UX.
Source: Vanessa Fox, Marketing in the Age of Google

17. www.Foodforbots.com
@vkovaios