Organic Search Acquisition. An infographic on the evolution of search engine optimization (SEO) in the digital era of "growth hacking", content marketing and 360 online media campaigns.

1. SOCIAL
Onsite Social Engagement
Increase Social Signals
Build Authorship & Trust
Influencer Connect
Fan Connect
Customer Relationship
Management
CONTENT
Volume Analysis
Relevance Analysis
Trend Analysis
Competition Analysis
The Long Tail
Keyword Identification
Content Update
BACKLINKS
Contextual Linking
Brand Links
Link baiting
Online PR
Content Marketing
Natural Link profiles TECHNICAL
On-page Optimization
Website Architecture
UX/UI
Navigation
Internal Linking
Robots.txt & Sitemaps
Semantic Mark-up
Organic Search
Paid Search
Social Media
Display Ads
360 Campaigns: Conversion Per Channel
FOOD FOR BOTS
ORGANIC SEARCH
ACQUISITION
In the era of interconnected tech companies,
terms like “Growth Hacking”, “Content Marketing”
and “360 Campaigns” became buzzwords. Organic
Search Acquisition, formerly known as SEO,
evolved into a process encompassing the core
meaning of these terms.
• Website has to rank well for the identified
queries.
Rank
• The search results must compel users to click
through to the website.
• Understand what users search for through
their queries and keywords.Search
Page
Content
SERP
Display
Conversion
• The landing page should be quickly
identifiable as relevant to the searcher.
• The page should propel the visitor to
conversion though effective call to action
and UX.
Hacking Secure Search
Sources: Foodforbots, moz, BrightEdge, Unbounce, Vanessa Fox.
More available at: www.foodforbots.com
Start with
Landing Pages
Pair Pages
To Keywords
Plan-Execute
& Track
Campaign
Performance