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LECTURE 4.pptx

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LECTURE 4.pptx

  1. 1. COMMUNICATION NETWORK IN AN ORGANIZATION Vani Tosha/Shabani Mfanga Assistant Lecturer
  2. 2. MEANING OF TERMS • Fielding (1997), define organization as a group of people who work together to achieve specific goals. • These people may be associated for business, political, professional, religious, social or other purposes. • Communication networks are patterns of relationships through which information flows in an organization.
  3. 3. TYPES OF COMMUNICATION NETWORKS IN AN ORGANIZATION • Formal communication • Informal communication
  4. 4. FORMAL COMMUNICATION • Refers to the flow of official information through proper, predefined channel and route. • It has hierarchical structure and a chain of command. • The structure is typically top down, from leaders in various departments and senior staff in the organization to lower level employees. • Employees are bound to follow formal communication channels while performing their duties. • it is considered effective as it is timely and systematic.
  5. 5. TYPES OF FORMAL COMMUNICATION • Formal communication can further be divided into the following; i. Upward communication ii. Downward communication iii. Horizontal communication.
  6. 6. i. UPWARD COMMUNICATION • Involves the transfer of messages from subordinates to superiors or from low-level employees to those at high levels in an organization. Example when workers report to a supervisor or a team leader report to a department manager. • It provides management with needed information for decision making. • Helps employees release pressure and frustrations at work • Enhances the employees sense of participation in an enterprise. • Helps to promote harmony between management and the employees.
  7. 7. MERITS OF UPWARD COMMUNICATION o It helps the subordinates to get an outlet for their suggestions, feelings and opinions. o It make subordinates feel they are contributing towards the goals of the organization hence improving a sense of ownership and goodwill to the organization.
  8. 8. DEMERITS OF UPWARD COMMUNICATION. • Employees fear that their criticism may be interpreted as a sign of their personal weakness. • They find it difficult to participate in it for the reason that being frank with superiors can be risky especially when the ideas, opinions, or suggestions are not what the leaders want to hear. • Bypassed superiors may feel insulted which may lead to conflict between the superior and the employees.
  9. 9. ii. DOWNWARD COMMUNICATION • This occurs when the information flows from the top management to the employees or from superior to the subordinates working in the same organization. Example; an announcement of a new C.E.O • The supervisors or managers pass messages in order to give orders, motivate them to work better or inform about new policies. • The forms of downward communication includes, employee handbooks, performance evaluation, bulletin boards where notices are posted, news letters and publications, letters and memoranda as well as department meetings.
  10. 10. MERITS OF DOWNWARD COMMUNICATION • It helps the management to explain to the employees the organizational plans, policies,program and procedures. • Helps to convey to the subordinates the expectations of management. • It provides motivation to the subordinates.
  11. 11. ii. HORIZANTAL/LATERAL COMMUNICATION. • This type of communication involves exchange of information among people working at the same level of authority. Example; manager of purchase department communicate with manager of sales department. • It is done through face to face interaction, telephone discussion. • It is sometimes known as peer communication. • The forms of horizontal communication includes committee meetings, team building seminars and cross departmental visitations.
  12. 12. INFORMAL COMMUNICATION • This refers to any communication that does not follow the formal channels of the organization but emerges out of natural social interaction among organization members. • It is characterized by the emergence of spontaneous channels through which facts, half truths, and rumours pass. Such channels are often labelled “rumour mill” and “the grapevine”. • Any information about an organization and personal matters outside the official network constitutes grapevine. • Grapevine communication has both advantages and disadvantages.
  13. 13. MERITS OF GRAPEVINE COMMUNICATION • It gives the members of an organization an outlet to freely express their fears, attitudes and thoughts. • It supplements the formal channels in clarifying the manager views points. • It provides feedback to managers to meet employee’s needs. • There is flexible and fast flow of ideas since grapevine is multi-directional- it doesn’t follow the chain of command.
  14. 14. DEMERITS OF GRAPEVINE COMMUNICATION • It may spread malicious rumour. • It may cause distortion of information. • It may transmit incomplete information.

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