From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Fermovoz startup village 2013
1. Food direct sales from
manufacturer to consumer
www.FERMOVOZ.ru
05.01.2013
2. Fermovoz.ru
The basic idea
Direct food sales from small (individual) merchants
(suppliers) to small (individual) consumers based
on IT vending technology innovations systems
using new and original IT technologies and
combination of the smart house with Internet sale
and resonant periodic consumers demand
generation for separate products formation.
5. The goal – integration of
Smart house (innovative IT vending solutions);
Smart shop (periodic resonant demand generation);
High quality products.
6. • Whether there is in general a Moscow
inhabitants demand for suggested service (direct
sales of principal kinds of farmer production from
nearby regions)? The answer is Yes
• A choice of optimum goods assortment? For
today it is 10-15 principal kinds of vegetable and
dairy production (a potato, carrots, an onions, a
beet, milk, cottage cheese, sour cream …).
• What percent of tested cluster inhabitants will
regularly use the project in buying of principal
kinds of agricultural production? The answer for
today is 10-20 % on different kinds of production
11. The current project state
• In 2011-2012 the pilot project is passing test on the
apartment houses cluster in Moscow and small
merchants from the Tula, Lipetsk and Kaluga regions
• The cooperative division of consumer society “The Union
of RAS workers” was settled for food delivery service
• During test stage the idea had a great change and
development.
• Application of innovative solutions in vending field will
allow us to expand goods assortment, will improve its
safety and will give the chance to realize sales in other
kinds of products (ready dinners, a pizza, medicines …)
under the similar scheme and will help essentially to
increase the sales turnover.
