Valeriy Maly has over 20 years of experience in software development with expertise in CRM solutions using Microsoft Dynamics CRM, portal development with AdxStudio, and data integration. He has extensive experience customizing and developing solutions for both CRM 2011 and 2013 platforms as well as migrating Silverlight plugins to HTML5. Currently he is a senior software developer at Rethink55 where he develops CRM and portal solutions for clients.

1. VALERIY MALY (403) 404-4271
val.maly@shaw.ca
CRM Expertise
- CRM2011 and 2013 extensivecustomization anddevelopmentexperience
- CRMData integrationsolutionswith multipleexternal datasources
- Comprehensivetechnical knowledgeandexperiencewith MicrosoftDynamicsCRMplatformincluding:
 Workflowsand plugins
 Views and theentity model
 Security and web services
- Solid understandingof developingcustomdynamicsXRMsolutions:
 Frontend UI development
 Back end databaseprocessing
- Extensiveexperiencewith AdxStudioPortals,deployment,contentpublishing,portal theming,portal
connectivity,portal extensionsand customweb development within theportal environmentfor applications
such as customer portals,e-commerce,mobilesitedevelopment,reportingservicesportal,conferencesand
events,productcataloguingand registration/authentication
- Developmentof new pluginsforCRM2011and 2013
- Migration of CRMSilverlightpluginsinto HTML5
Technical Skills
- Proficientin:AdxStudio V4-7 and necessary integrationswith MicrosoftDynamicsCRM2011 and CRM 2013
- ProgrammingLanguages:C#.Net,VB.Net, C, C++, JavaScript,VB,PL/SQL,T-SQL
- MicrosoftTechnologies:ASP.NET,MS Silver Light,XAML,WCF,ADO.NET, Win Forms,WPF,WWF,WCF,WSS,
AJAX, IIS,Visual Studio,TFS,WSS,SSIS
- Web Technologies:HTML,DHTML,CSS, Java Script,XML,XSD,XSLT,XPath,XQuery,SOAP,WSDL,UDDI
- RDBMS & Tools:Oracle10g,SQLServer 2005,2008and2012and2005,MYSQL
- ReportingTools:MicrosoftSQLServer ReportingServices(SSRS),Crystal Reports
- Version Control:Visual SourceSafe(VSS),TeamFoundationServer [TFS],Subversion(SVN)
Development Capabilities
- Interpretingrelational databasesystems anddata modelingfunctions
- ImplementingASP.NetTechnologiesinan agile environment
- Designing,developing,implementing,maintainingandenhancingweb based businesssolutions
- Microsoft.NETframework architecture anddevelopment
- GUI design usingCSS andJavaScriptfor clientside validation
- ObjectOriented ProgrammingTechniques
- Systembackend usingMS SQL

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WORKAND PROJECT EXPERIENCE
Rethink55 Workflow Solutions Inc., Calgary, AB
February 2012 – Present
Senior Software Developer
Rethink55 isanInformation and CommunicationsTechnology company focused on deliveringcustomer experience
solutionsacrossmultipleverticals.Witha focuson Customer Relationship Management(CRM) and contactcenter
solutions,Rethink55isanindustryleader indeliveringprojectsand creatingCRMbased products.
Client: Gibson Energy
Project: Sales Account Management (SAM)
Role: Software Developer
Technologies: Microsoft DynamicsCRM2013,ADXStudio PortalV6,JavaScript,
MS SQL,SSRS
The Sales AccountManagement(SAM) / Customer RelationshipManagement (CRM) project provides a practical
means of supporting Gibson’sstrategicvision of a “OneGibson”approach to the customer. Fundamental to this
approach iscreatingtheorganizational capability to increasesalesrevenueby cross-sellingthefull suiteof Gibson’s
servicesto key accounts within and across basins. SAM provides the framework and functionality required to
supportboth thecorporateobjectiveof improvinginter andintra-basin crosssaleswhilealso givingEnvironmental
Services South (ES South) the tools required to better manage its sales team.
At the Coreof SAM’s functionality istheability to sharemarketdata,accountintelligenceandcontactinformation
within and between salesteams and territories.SAMalsoprovidesa meansfor coordinating sales team activities
and monitoring overall sales performance through customized SAM views and personalized performance
dashboards.
Client: AthabascaUniversity
Project: Enterprise StudentRelationship Management
Role: Senior Software Developer
Technologies: Microsoft DynamicsCRM2011,2013,ADXStudio PortalV6,JavaScript,
MS SQL,SSRS
Has been engaged on the AthabascaUniversity projectasa SeniorDeveloper since2012 and wastasked with the
implementation of theweb portal solution.
- Developed Angular/ .NETweb applicationusingAngular.JS,JavaScript,ASP.NETMVC 4,C#, Visual
Studio 2013
- Implemented fiveindependentportalsfor AUProspectivestudents,CurrentStudents,MBA
Applicants and partnership registrationsystemin AdxStudio,ASP.NETMVC 4 usingjQuery,C#,
Visual Studio2012,.NET4.5,SQLServer 2008 R2,and TeamFoundation Server.
- Ported SilverlightWeb Resourcesto HTML5.Used CRM2011 Visual Studio 2012,.NET4.0/4.5,C#,XAML,
SQL Server 2008 R2,and TeamFoundation Server.
- Migration of portalsfromAdxStudioV5 to AdxStudio V6
- Developed integrationusingSSIS to Oracledatasourcesfor both batched and real timedata transfer

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Client: T-Lab Global
Project: Customer RelationshipManagement
Role: Senior Software Developer
Technologies: Microsoft DynamicsCRM2011,2013,ADXStudio PortalV6,JavaScript,
MS SQL,SSRS
T.LAB seeks to becomethe world’s premier transformer of studentsby providinga superioreducational and
personal developmentexperience.Academic ratings,studentachievement, studentdemand,community and
partner ratingswill measurethis.
- Developed a Parent,Studentand Teacherportal in CRM2013,AdxStudio V6,ASP.NETMVC 3 using
C#, SQL Server 2012,Visual Studio 2012,.NET4.0
- Setup Rethink55 hostingenvironmentfor CRM2013andAdxStudio portals
- Migrated datafromT-Lab legacysystemto CRM2013
Client: King’s UniversityCollege
Project: Constituent Relationship Management / InfoHub
Role: Senior Software Developer
Technologies: Microsoft DynamicsCRM2011,ADXStudio PortalV4/5,JavaScript,LegacyDatabase
MS SQL,SSRS
The King’s University Collegecontracted Rethink55 for theimplementationof a CRMplatformand an associated
portal solution to serveasthestudentportal,alumni portal,and asanintranetsolution.
- Developmentof King’s Intraneton theAdxStudio platformintegrated with MS CRM2011
- Developed a documentmanagementsystemwithin AdxStudio for theintranet
- Design and implementation MicrosoftCRMArchitecture
- Web developments with Ajax,and Javascript
- Administration and designof SQLServer database
- SQL Server 2000-2005,IIS,Oracle,.NET2.0/3.0, SharePoint2007
- Visual Studio 2003-2005-2008,C#,ASP.NET, XML, C++, Java,DHTML,JavaScript
Fujitsu Consulting, Calgary, AB
June 2010 – January 2012
Software Developer
FujitsuistheleadingJapaneseinformationand communication technology (ICT) company offeringa full rangeof
technology products,solutions,and services.
Project: CBSS–Commission Board Support System
Role: Software Developer
Set of internal documentmanagementapplications(web and desktop) to supportAlbertaUtility Commission’s
day-to-day activities.Thisprojectwasdeveloped usingthefollowingtools.
- ASP.NET server (VB.NET and C#for somecomponents)
- WCF for implementingnotificationsand security
- ActiveReports for reportingand MS SQLServer 2005 forrelational databasemanagement(RDBMS)

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Process Pathways Inc., Calgary, AB
January 2004 – June 2010
Lead Developer/Architect
ProcessPathwaysistheCanadian marketleaderin research administrationsoftware,with solutions installed in
universities,colleges,and research institutionsfromAtlantic Canadato BritishColumbia.
Project: eRSO.NET–ElectronicResearch System Office
Role: Lead Developer/Architect
eRSO.NET – ElectronicResearch SystemOfficeisa research administration systemwith a powerful suiteof
managementtools for multi-milliondollar researchprojectsinclusiveof reportingon projectperformanceto
multipleagencies.Thisprogramisused attheUniversity of Calgary,Calgary HealthRegion,University of Athabasca,
University of PrinceEdwardIsland,Lakehead University,and University of Ontario.Thisprojectwasdeveloped using
ASP.NET as a server component(VB.NETand C#for somecomponents),WCF for authentication,authorization,and
notificationservices.MS SQLServer 2000/2005wasused forRDBMS and for SSRS reporting.
Project: MediaSupport System(CMSS)
Role: Developer
The ComMedia SupportSystem(CMSS) allows professorsand university staff to conductonlineorderingfor a wide
variety of equipmentandmediafor lecturesandlabs.Thesystemalso managesmaintenanceschedulingand
provisionsequipmentrepairs.Itreplaced theold mainframesystemand enabled a web based interface.Thesystem
is used attheUniversity of Calgary to supportover 10,000 requestsper month.Theprojectwasdeveloped usingan
ASP.NET server platform,WCF for authentication,authorization,andnotificationserviceswhileMS SQLServer
2000/2005powered theRDBMS.
Project: AcademicAnnualReport
Role: Developer/ProjectArchitect
Academic Annual Reportisa systemallowingprofessorsto provideinformation abouttheir annual activity.
Academic Annual Reportscanbegenerated and supportsthevarioussearcheson theinformation provided by
professors.Thesystemisusedin theHRdepartmentattheUniversity of Calgaryand supportsapproximately 4,000
professoractivity records.TheUniversity of Dalhousierequested thissuccessbereplicated for theirteam.The
projectwas developed usingASP.NETto power the server functionsand MS SQLServer 2000/2005wasusedfor
RDBMS.
Project: HiringSeasonalInstructors
Role: Developer
This project,builton ASP.NET,is used for managingseasonal instructor staff.Thissystemisused in theHR
departmentatthe University of Calgary.ASP.NET(VB.NET and C#for implementingauthenticationclasslibrary) was
utilized forweb development,WCF for authentication,authorizationand notification serviceswhileMS SQLServer
2000 was theplatformof choiceastheRDBMS.

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Project: E-Grade System
Role: Developer
The E-Gradesystemallowsprofessorsto interactwith internal university E-grademainframesystems for automated
gradecalculation fromrawmarks.Itisalsoused to configurecourses forvariousgradingschemasand prepare
reports.Thesystemis used in theFaculty of Law(University of Calgary).Thissolutionwasdeveloped usingASP.NET
and MS SQLServer 2000.
ADIC Ukraine, Kiev, Ukraine
October 2000 – September 2002
Software Developer
Project: Scalar Distributed LibraryController (SDLC)
Role: Software Developer
This projectprovidesmanagementtoolsfor digital datalibraries,usingDCOM,MS Visual C++,and Oracle.This
producthasbeen developed for US customer“ADIC Ltd.”.There aremorethan 50 installationof thefirstversion of
the systemin theUSA, Europe,and Australiafor total amountover than5 million dollars.As softwaredeveloper
designed and developed databasestructures,objects(Oracledatabasemorethan 150tables,over 1 GBof data per
year),developed stored procedures,views,andtriggers,which allowed foran increaseinsystemperformanceof
morethan 10 times theoriginal levels.Developed middlewareobjectsusingMS Visual C++and DCOMprovidingan
interfacebetween databaseand businesslayersof thesystem.
As databaseadministratorhandled developmentof thedatabaseserver.Thismeanttransferred datafromoldMS
Access databasesto a newly designed Oraclesolution.Also,hedeveloped and managed databaseusersand security
(defined rolesand assigned permissions),developed SQL-scriptscenariosforan upgradedatabasewhich wasused
to supporttransitionsbetween product’s versions.
Bank “Ukraine”, Kiev, Ukraine
March 1997 - October 2000
Software Developer
- Design and developmentof a data warehousestructurefor storinga bank’saccountinginformation fromover
than 400 branches (Morethan 400tablesover 5GBdataper year).As a resultmanagerscan retrieveand
analyzethisinformationin a moreflexibleand efficientmanner.
- Design and developmentof a data transferprojectto migratelegacy solutionsfromoldMS Accessdatabases
to a newly designed MS SQLServer database.
- Design,development,and supportfor anActiveXbased componentlibrary (usingMS Visual Basic6.0,DCOM
and MTS as middlewarecomponentmanager),assupportinstrument,for uniforminteraction with
informationfromthedata warehouse.Thislibrary wasused by all developersin ourdepartment.
- Developmentof the “Balance”systemfor theBank’s reportingdepartmentusingMS Excel for producing
variousreportsintheWindows95Environment.(VB6.0,MS SQL 6.5/7.0)
- Developmentof variousreportingapplicationswhich useinformation fromwarehouseand ActiveX based
libraries to build reports.(VB6.0,MS SQL6.5/7.0)
- Developmentof variousreportingapplicationswhich useinformation fromwarehouseand ActiveX based
libraries to build reports.(VB6.0,MS SQL6.5/7.0)

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Education
- Bachelordegree in ComputerScience,Kiev PolytechnicUniversity,Kiev,Ukraine
- AdxStudo PortalsDevelopment,AdxStudio,Regina
Microsoft Certificates
- MicrosoftDynamicsDeploymentin CRM2013 (Cert#: F71-6393)
- MicrosoftCertified Professional(Cert#: F171-6394)
References
Referencesare available uponrequest.