1. THE TWO STEP FLOW THEORY
“…INFLUENCES STEMMING FROM MASS MEDIA FIRST REACH
OPINION LEADERS WHO, IN TURN, PASS ON WHAT THEY READ
AND HEAR TO THOSE OF THEIR EVERY DAY ASSOCIATED FOR
WHOM THEY INFLUENTIAL” (KATZ)Paul Lazarsfeld
Born: February 13, 1901
Deceased: August 30, 1976
Education: University of Vienna
Elihu Katz
Born: May 31, 1926
Education: Columbia
University
Vakabineh Toure
218 London berry Lane, Darby, PA
19023
vtoure@mail.immaculata.edu
(267)648-9692
Eric Stehle
Franchise owner of iFix and
Repair, Philadelphia