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Marketing management

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Marketing management

  1. 1. M-6010 ShrutikaM-6037 NikitaM-6011 NehaM-6019 TanviM-6044 NikitaM-6012 BharatM-6054 ReshmaM-6005 Sneha
  2. 2. • Marriage is an evolving institution .• The change is particularly accelerated in urbanIndia.• Shaadi.com conducted in association with IMRBInternational• Shaadi.com, India’s best matrimonial servicesprovider
  3. 3. "There is no more lovely, friendly andcharming relationship, communion orcompany than a good marriage.“-Martin Luther
  4. 4. • The pressure to conform to societal norms• The most important factors in shaddi.com• Three preferred ways for Indian couples to bondwith each other.• Women in India feel neglected by their husbandswith large numbers• Household duties are still allocated along traditionalgender lines
  5. 5. City of respondent %Mumbai 12%Delhi 12%Kolkata 12%Chennai 12%Hyderabad 10%Bangalore 10%Ahmadabad 8%
  6. 6. 2. Love v/s Arranged1. Overall viewTop Reasons for Marriage All RespondentsI wanted to adhere to societal norms of marriage by acertain age65%I wanted to fulfill wishes of parents and close relatives 63%I wanted to attain a level of stability in life 60%I wanted someone to share everyday thoughts andexperiences with37%3. Male v/s Female
  7. 7. • Married couple in India today unwindfrom their busy and stressful life throughvarious ways.• Male v/s female• Love v/s arranged• Age group• Number of Years married• Types of metro
  8. 8. • Relations /unwind activities• Disagreement• Watching T.V channels separately• Personal intrest/ Hobbies
  9. 9. •44% of all respondents said that they met their friendsevery day before marriage.•In contrast, only 10% of all respondents said they meettheir friends every day after marriage.• 50% of males said they met their friends daily before marriage, only36% of females said that.•After marriage, only 17% of males and shocking 3% of females stillmeet up with their friends every day.2. Male v/s Female3. Love v/s Arrange1. Overall View
  10. 10. Husband v/s WifeFamily Responsibilities Husband WifeFinancial Investments 96% 3%Contribution to HouseholdIncome94% 5%Bill Payments 88% 8%Household Repairs 85% 14%Movie and/or RestaurantOutings81% 18%Vacation Plans 74% 24%Taking Care of Parents and In-laws22% 76%
  11. 11. •A greater percentage of women who had a love marriage workedbefore marriage with 53% as compared to the 33% of women who hadarranged marriages.•Also, a greater percentage of women who had love marriagescontinue to work after marriage (42%) compared to only 21% ofwomen who had arranged marriages.Love v/s ArrangeMale v/s FemaleWork Status Male FemaleWorking before Marriage 85% 36%Continue to Work after Marriage 86% 24%
  12. 12. •An Indian marriage is a union of not only two souls butalso two families.• Each family usually has its own unique set of customsthat it follows.•The lives of the husband and wife are usually shaped bythese set of set of trials and tribulations.•Caring nature of spouse•Trust between partners•Compromise nature of spouse•Response between partners•Understanding nature of spouse
  13. 13. Expectation from spouse %Trust between the spouse 81%Responsibility towards children’s education,upbringing and overall development70%Attention to Spouse and his / her needs 70%Compromise and understanding betweenspouses67%Celebrating Festivals and family functions asper tradition65%
  14. 14. 1. Overall view•About 52% mentioned that they would have children infuture.•While 48% mentioned that they would have children infuture.2. Males v/s Females•57% males mentioned that they would have children infuture.•While 46% females mentioned that they would have childrenin future.3. Love v/s Arrange•Couples that have had a love marriage feel that the optimum numberof children that a couple should have is one (49%),•where as couples that have had an arranged marriage feel two isoptimal (62%).
  15. 15. • India is a male dominated society with majorityof finances provided by the men even greaterno of Indian women pursuing higher education.• Finance of household are shared between ahusband & wife.• 63% of the couples are dependent on theirhusband for porviding of their income.• House ownership in the name of female having5% & male having ownership of 29%.
  16. 16. • Through survey find out happy marriage respondentsregarding involvement in a Gym/Yoga/Fitness activityregularly before marriage.• 35% men &14% women said they exercised regularlybefore marriage compared 19% & 11% respectively aftermarriage.• While 69% of women said they went to beauty parlourregularly before marriage .This suggests that “women are takinggreater care of themselves to look goodafter marriage as compared to the men”
  17. 17. • Indian weddings are probably the greatest ofexpenses.• Gift exchange as part wedding.• Gift exchange commonly observed for peoplethat arranged marriage & love marriage.
  18. 18. • Indian marriage are deeply rooted on strong familyties.• A third of respondents (32%) actually stay with their inlaws.• The male ego that will usually not take theresponsibility entirely.• Love marriage have very high expectation & arrangedmarriages could set their expectation lower.