1.
WHAT IS INTUIT?

2.
An American Software
Company
By
Scott Cook
Tom Proulx

3.
- Headquarters in
California
- Develops financial &
tax preparation software
- Employs 8,200 people

4.
S.W.O.T ANALYSIS
OF INTUIT

5.
- High Focus on R&D
- User Friendly Products
- Product development
acc. to customer’s needs
- Loyal Customers
STRENGTHS

6.
- Unable to expand in
geographical markets
-Increase in R&D
expenditure
WEAKNESS

7.
OPPORTUNITY
-Prioritize strategic
acquisitions
- Focus on younger
consumers
- Healthcare Solution

8.
- Intense Competition
- Economic Slowdown
- Dependence of few
manufacturing channels
THREATS

9.
Elaborate on Intuit’s
use of customer
research. Why did it
work well for the
company?

10.
- Money spent on
customer research
- Products designed
keeping the needs of
consumers in mind
MARKETING STRATEGY

11.
- Positive word of mouth
- Exceptional customer
care service
- Digital marketing
exercise on social media
MARKETING STRATEGY

12.
- Building customer
value, satisfaction &
loyalty
- Company centered
around the wants &
needs of customers
MARKETING STRATEGY

13.
-Intuit research team
personally visits their
consumer’s home and
study how they react to
their products.
MARKETING STRATEGY

14.
V/S

15.
-Quicken starts getting
popular in 1988
- Quicken explodes in
1990s
-Microsoft gets jealous,
creates Microsoft Money
INTERESTING STORY

16.
-Microsoft tries to buy
Intuit for $2.3 billion
- The U.S Department of
Justice prevents the
merger.
-Microsoft pays Intuit
termination fee
INTERESTING STORY

17.
-Intuit still had 65% of
the market
- One of the few
companies competing
against Microsoft &
winning.
- Microsoft Money
discontinued by Jan, 2011
INTERESTING STORY

18.
Could anything go
wrong for Intuit now
that it has beaten out
Microsoft?

19.
INTUIT HAS 2 SCENARIOS AFTER BEATING
OUT MICROSOFT

20.
- Leader in the industry,
with most market share
- Will continue being
leaders & innovators in
the market if they
continue the same
practices.
- Form a monopoly
POSITIVE SCENARIO

21.
-Reduction in
expenditure on R&D
- Possibility of ending up
like Microsoft Money.
- Competitor is
temporary, Competition
is permanent
NEGATIVE SCENARIO

22.
- Financial Pressure to
increase stock prices.
NEGATIVE SCENARIO

23.
How should Intuit
gauge results of its
research among
younger consumers
with mobile devices?

24.
-Increasing its presence
on social networking sites
- Identifying bloggers to
write & share blog.
- Classification of blog
post according to
velocity, share of voice,
sentiment & quality.
STEPS TAKEN BY INTUIT

25.
- Expanding its mobile
solutions
- Classification of blog
post according to
sentiment & quality of
blog
STEPS TAKEN BY INTUIT

26.
INTUIT’S MANTRA FOR SUCCESS
- Aggressive Customer Research
- Products designed keeping the
consumer in mind.
- High expenditure on R&D
- Focus on Small & Medium Level
Enterprise (SME)
- Customer Loyalty

27.
Created by Vaibhav Agarwal, BITS Goa
during an internship by
Prof. SAMEER MATHUR, IIM Lucknow
Disclaimer