The presentation is a brief comparison of the cab service giants in India, Ola and Uber. The comparison include application, website and its presence on social media.

1. V/S
Group 7
Akanksha Gupta (261062)
Shakshi Jain (261103)
Siddhant Jain (261107)
Vaibhav Agarwal (261115)
CIT PROJECT

2. Introduction
▰OLA
• Indian online transportation
network company under ANI
Technologies Pvt. Ltd.
• Founded in 2010 by Bhavish
Aggarwal & Ankit Bhati
• Operates in 102 cities across India
• Revenue = INR 383.44 Cr
▰ UBER
• US based global transportation
technology company
• Founded in 2009 by Travis Kalanick
and Garrett Camp(India2013)
• Operates in 84 countries and 29
cities in India
• Revenue = INR 379.79 Cr

3. Cab Industry Analysis
▰ Growth rate to reach around 17-20% by 2020 in India through promotional
activities and enhanced safety and security
▰ Threat to traditional taxi market and car industry- Convenient, Economical,
Quality service
▰ High scope of growth because of poor public transport and low car
penetration in India

4. CAB INDUSTRY AND TECHNOLOGY
Technology is the lifeline of cab industry!
▰ GPS
▰ Live traffic feed
▰ Multiple platforms- App(Android/iphone/windows)
▰ Internet Pentration
▰ Payment option(cash/cashless)
▰ Use of Big Data
▰ Moving towards connected cab ecosystem- for riders and drivers

5. 44%
50%
1%
5%
Market Share of Cab Industry
Ola
Uber
Meeru
Others
Source: Financial Express, Jan- June 2017

6. OLA OR UBER?
Source: Survey from yourstory.com

7. Website Analysis

8. B+
79
C-
45
A
88
A+
100
B+
75
PERFORMANCE
SEO
SECURITY
MOBILE & UI
SOCIAL
B+
WEBPAGE IS GOOD
UBER Brief Analysis

9. C
54
A+
100
B-
65
C+
60
B+
76
PERFORMANCE
SEO
SECURITY
MOBILE & UI
SOCIAL
B-
PAGE IS GOOD
OLA Brief Analysis

10. DETAILED ANALYSIS (OLA V/S UBER)
o Headings: Properly arranged.
o Site Map: Not Available
o Security: SSL Certificate
o Backlinks: 29298 (External:
28268)
o Friendly URLs
o Headings: Properly arranged.
o Site Map: Not Available
o Security: SSL Certificate
o Backlinks: 228726 (External:
209912)
o Some of the URLs aren’t
Friendly.

11. LANDING PAGE ANALYSIS (OLA V/S UBER)
o Page Size : 5KB
o Page Requests: 0
o Page Speed: 0.1sec
o Title Tag of optimal length (Length
: 16 char)
o Meta Description Tag: Not
Available
o Page Redirects: 0
o Page Size : 742b
o Page Requests: 0
o Page Speed: 0.5sec
o Title Tag of optimal length (Length : 39
char)
o Meta Description Tags are there
(Length : 160char)
o Page Redirects: 0

12. 12

13. • Include a Meta Description Tag
• Use your main keywords across the
important HTML Tags
• Implement an XML Sitemaps File
• Create and link an associated
Google+ Profile
• Create and link an associated
LinkedIn Profile
• Reduce your Total Page File Size
• Implement an XML Sitemaps File
• Update URLs to be more human and
Search Engine readable
• Create and link an associated Youtube
Channel
• Create and link an associated Google+
Profile
RECOMMANDATIONS

16. Top posts

17. Ola on social media
#there for
you
#children’s
day
#stay
tuned#
pedal
on
#share
Wednesdays
# Farak
padta hai
#mujhe
farakpa
dtahai

18. Ola on social media
- Brand awareness of ola increased by 7 points.
- Purchase intent increased by 3 points.

19. 19
Uber on Social Media

20. Facebook Analysis
OLA
1- 891,375 likes on FB page
2- Response time to any query or complaint
is usually 8-10 mins.
3-FB’s ad strategies helped Ola to increase
sales by 60%
4- 3 times increase in Ola’s customer
acquisition rate in 5 weeks.
5-4 times increase in brand related online
searches.
6- Quite active and frequency of posts is
high.
UBER
1- 16 Million likes on FB page.
2- Response time to any query
or complaint is usually 15-20
mins.
3-Quite active and frequency
of posts is high.

21. THANKS!