The second assigned for the Technology Entrepreneurship course at Sanford. Check out the presentation for the brief etc.

1. Stanford Venture Lab
Assignment 2 - Commercial

2. The Ad

3. The Copy
Neighbours thought I was nuts when I installed 300 square meters of solar panel grids on my house. "Look how ugly that grid is"
they exclaimed, but then the cells went in. The futuristic slim line cells looked attractive and that's not all.
Eliminate your bills
Imagine what it would be like to never have to worry about skyrocketing electricity prices ever again. That is how I live right now.
The neighbours aren't laughing, they're coming to me for advice on how to save. The fact is you can completely illiminate your
energy bills and even make money.
Make money for doing absolutely nothing
The real secret that blew my neighbours mind was when I told them I was not only saving on bills, but making money. Not only
does my home power itself, but I make money by selling my excess energy back to the same power companies that had been
slapping me with bills all these years.
Feel great about saving the environment
Not only is my wallet happier, but so am I. I rest easy at night knowing that I am making a real difference to the environment, with
this fantastic clean technology.
Send for our free consultation
Thousands of people don't realise just how easy it is to make money and save the environment through the magic of solar power.
If you are serious about destroying your energy bills -- if you want to make money and impress your neighbours -- email, mail or
call at once to have one of our consultants visit your house for free -- with no obligation.
Get in fast though, we only have a limited number of solar specialists in your area and demand is strong -- act now to start making
money sooner.

4. The Brief
● Create a commercial for this "Worst" idea
● A solar panel company that required 3002m of roof space
The Result
● This course uses evidenced based start-up techniques, so we aimed to
parody the father of evidenced based marketing: John Caples
● The result was a quick and dirty collaboration of Caples' famous copy "They
Laughed When I Sat Down At The Piano" and a the first suitable picture we
could find of a solar panel.
● We replaced the original caption with new copy hinting at the evidence-
based theme

5. The Original