Lezing: De (nieuwe) gebruiker
Sprekers: Annet Daems en Vicky Franssen, KH Mechelen
VVBAD Studiedag "De Nieuwe Gebruiker"
Datum: 27 mei 2010
Locatie: Arteveldehogeschool Gent
50-50 distribution of men-womenHalf of the participants had a general secondary school educational degree; less then a third a technical …. And 17% a vocational, art of parttime …
Also mainly a 50-50 distribution men-womenCompressed !!!
Y(outh) Medium hierarchyforgeneralpurposes (descending order): internet – tv – mobile cellphone – radio Medium hierarchyfornewsconsumptionorconsultation (slightlyreversed): tv – internet – radio – payingnewspaperX:Tv – radio – internet (1’ till 1h/day, on average) internet (30’ till 2h/dayon average)– tv (sameamount X and Y)– gsm – radio General top 3 and top 3 fornews is the sameforadults: tv – radio - internet Y-gen: otherpattern in general vs. fornewsX-Y: newspapers is prettymuch == for Y and X !!! The decliningmarketfornewspapersmaybenotonly a youth-problemor a characteristic of adolescents ! NEWS = TRADITONAL PATTERNFor general internet use Y ≠ X; fornews Y = X. NEWS = TRADITIONALAdults MORE newsthen ADOLESCENTS (tv and radio)
Y:Generalpurposes: in descending order: MSN, Google, Mail, Websites & YT Y consults anewssite about a few times a month on average.Newspurposes: in descending order: newssites – Google – Mail – Websites butall lessthan a few times a month !!!X: General: Mail, google, websites and newssites ~Y minus MSN and YT …whichdecreaseswithagewithin Y, and continuessoafter Y, within X (see black boxes)News: exact samepattern as Y: newssites, Google, Mail and webitesansalsosimilarvalues ! NEWS = TRADITIONAL !!!
~ conform the youth their predictions (focusgroup) and the literature: adults > youthSame slightly positive attitude toward the ‘existing news offer’
~ as the youth their predictions (focusgroup): econ and pol not interesting YET~ conform literatureNot very astonishing different mean values Adults only slightly >> adolescents
For all kinds of participation and effective use of web 2.0: Y >> XY: Especially watching ‘fun’ stuff of friends and commentingphoto’s of friends(red)X: same patterns as Y, but even less participation and effective use of web 2.0 (green)Y: news and web 2.0: noX: similar means on news and web 2.0: noNo seeding of news: no share/send, no comment, no posting themselves, if it’s there: 2 a 2,5 on 5 point scale. The older the adult, the less he shares/sends news of get it by these meansSee pattern: we did it for fun or seriously == post newsAlso, one likes ‘rather not’ to read comments and wants ‘rather not’ the possibility tot comment! But these averages are >> than their actual comment behavior