Top Challenges and Trends in Healthcare Content Marketing - Part 2
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Learn what types of content marketing trends you should implement when it comes to your healthcare content marketing initiatives. Find actionable SEO and Social Media tips to help your digital marketing strategy succeed.
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Top Challenges and Trends in Healthcare Content Marketing - Part 2
- 1. Top Challenges and Trends IN HEALTHCARE MARKETINGVictoria Edwards
- 2. @TallChickVic Part 2: Trends in Healthcare Content Marketing 1. Diversification of Content Types 2. Promoted Content 3. Thought Leaders as Authors 4. The Testimonial
- 3. @TallChickVic Diversification of Content Types The human brain processes visuals 60,000 times faster than text Publishing content with an image receives 94% more views 76% of content shared on Twitter has a photo attached to it.
- 4. @TallChickVic Diversification of Content Types Not everyone prefers consumes content the same way People retain information differently
- 6. @TallChickVic Video Content Tips for Expanding Reach Produce video Post on YouTube Optimize description with targeted keywords and brand name
- 7. @TallChickVic Video Content Tips for Expanding Reach Make sure title is optimized with [Video] Meta description is optimized
- 8. @TallChickVic Video Content Tips for Expanding Reach Develop a blog post Summarize video content Embed video Promote blog post
- 9. Expanding Reach of Your Content
- 10. @TallChickVic Social Media Content Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets.
- 11. @TallChickVic Social Media Content Majority of the time, all social media posts should contain an image. Images get attention Images also take up landscape in social media
- 12. @TallChickVic Promoted Content The days of gaining significant organic reach has gone Algorithms have changed in social media so budget is needed to boost reach and impresssions
- 14. @TallChickVic Promoted Posts Tips What's working organically? Change ads frequently in social Think mobile when developing ads A/B test your ads
- 15. @TallChickVic Thought Leaders as Authors Benefits of using Subject Matter Experts: Builds trust with your brand Humanizes the brand Spotlights the experts in your business Has potential to increase reach
- 16. @TallChickVic Thought Leaders as Authors
- 17. @TallChickVic Ghostwriting A ghostwriter is a writer who authors books, manuscripts, screenplays, scripts, articles, blog posts, stories, reports, whitepapers, or other texts that are officially credited to another person.
- 18. @TallChickVic Ghost Writing for Thought Leaders Subject matter experts like medical directors, nurses and health insurance consultants are experts Interview them Set up a quick call or email questions Develop content Send to them for review and approval Make sure author headshot and byline is located in blog.
- 19. @TallChickVic The Testimonial Testimonials like reviews or comments from satisfied customers or members, can aid in creating more selling power than some of the best sales pitches out there.
- 20. @TallChickVic The Testimonial They build trust Eliminate scepticism from your brand Are more authentic as they come from your customers vs the brand trying to sell its product/service.
- 22. @TallChickVic How to Get the Testimonial Can be tricky process & usually a case-by- case situation. Capitalize on testimonal by reaching out to individual to see if they would do a guest blog (ghostwriting) Make sure you have G+ page set up and optimized Encourage people who have had positive experiences to review your Google+ page (helps with SEO)
- 23. @TallChickVic How to Get the Testimonial Leave a postcard at your place of business and encourage people to review Add a call to action to your email signature Develop social media posts, asking people to leave a comment or review When you update your consumers via email, ask your consumers to review your business.
- 25. @TallChickVic Resources National Health Observances -http://bit.ly/national- health-observances Content Calendar Template - http://bit.ly/content- calendar-template The Power of Visual Storytelling - http://bit.ly/visual- storytelling-today A Beginner's Guide to Social Media Advertising - http://bit.ly/social-media-ad-guide