SlideShare a Scribd company logo

Insights into Developing Your Social Media Crisis Management Plan

•
•
Victoria Edwards
Victoria Edwards

In this presentation you will learn best practices in how to prepare for a social media crisis and utilize social media during a crisis.

Marketing
1 of 30
Download to read offline
Insightsinto DevelopingYour SOCIAL MEDIA CRISIS MANAGEMENT PLAN Victoria Edwards
@TallChickVic Overview Part 1: How to Deal with a Social Media Crisis Part 2: How to Use Social Media During a Crisis
@TallChickVic Standard Operating Procedures Will describe how you will use and maintain your social media platforms Educating employees on social media best practices Types of content you can post How to monitor commentary Waiver and release form FAQ's with various canned responses Social Media support email
@TallChickVic Decision Tree
@TallChickVic Develop Scenarios Develop a group that contains PR, legal & social media Create a spreadsheet of possible scenarios Determine if they are problem or a crisis Problem = Minor Crisis = Major = Effects Bottom Line
@TallChickVic Invest in Listening Tools
@TallChickVic Social Media Crisis | Best Practices Respond immediately to post Provide support email so you can get the conversation offline Admit to error Do NOT ignore comment or situation
@TallChickVic Examples
@TallChickVic Examples
Examples @TallChickVic
@TallChickVic A tweet can turn into a crisis when it’s clear that there’s been deliberate insensitivity and there is no apology issued.
@TallChickVic Follow Up for Social Media Crisis Monitor, monitor, monitor Respond quickly Urge the user to respond via social media email (take conversation offline) Acknowledge your error Be transparent and human Apologize and make it right
@TallChickVic Part 2: How to Use Social Media During a Crisis
@TallChickVic Social Media Data During Hurricane Sandy, users sent more than 20 million Sandy-related tweets during the event Following the Boston Marathon bombings, one quarter of Americans reportedly looked to Facebook, Twitter and other social networking sites for information, according to The Pew Research Center Facebook recorded 4.5 million status updates from around the world that contained the words "Japan" "Tsunami" & "Earthquake" (84% of total updates)
@TallChickVic Prepare Your Team Included in your SOP's Develop a list of Crisis Communications Team (CCT) with their contact information Team should include leadership, legal, PR, and social media List should include names and all forms of contact information
@TallChickVic Receive a Debriefing of the Event Questions that should be asked are: What happened? Where did it happen? What offices are affected? Is the situation resolved or continuing What is being done right now? What is the potential for escalation? What is the expected outcome? What is the best-case scenario? What is the worst-case-scenario? Which is more likely?
@TallChickVic Social Media Best Practices During a Crisis Wait for leadership to inform social media regards to messaging Pause all marketing campaigns Pause social media ads Pause all social media posts Develop appropriate messaging for social & blog regarding the situation (include hashtag)
Social Media Best Practices During a Crisis
Risks with Social Media - Misinformation
Risks with Social Media - Scams
@TallChickVic Facebook Safety Check If you’re in the location of the crisis, Facebook will ask you a question, are you safe or are you in the area that is affected This will then show up in their newsfeed Click to a page of safety checks to see everyone of your friends in that area
Google Person Finder Google Person Finder is a web application that allows individuals to post and search for the status of relatives or friends affected by a disaster. The program also lets press agencies, non-governmental agencies and others contribute to the database and receive updates by using the Person Finder API based on the PFIF open standard.
Red Cross - Connect With Us
Final Thoughts Wait for leadership to inform social media regards to messaging Pause all digital marketing campaigns Educate your customers/users on scams Develop hashtag for public to follow Develop appropriate messaging for social regarding the situation Present only factual information "At this time, we know..."
Resources http://www.scientificamerican.com/article/ how-social-media-is-changing-disaster- response/ http://mashable.com/2013/05/21/social- media-disaster-response/#H7bGzR.hdgqr

Recommended

Social media crisis plan
Social media crisis planSocial media crisis plan
Social media crisis planCopper Abstract
 
8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media CrisisJay Baer
 
Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Heather Read
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media MarketingNick Westergaard
 
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndNewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndIntegrated Marketing Foundation
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementAmerMassimi
 
Online Crisis Management + Case Studies - Elkottab Workshop
Online Crisis Management + Case Studies - Elkottab WorkshopOnline Crisis Management + Case Studies - Elkottab Workshop
Online Crisis Management + Case Studies - Elkottab WorkshopAhmed Maher
 

Recommended

Social media crisis plan
Social media crisis planSocial media crisis plan
Social media crisis planCopper Abstract
 
8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media CrisisJay Baer
 
Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Social Media Crisis Management | MIT Short Course 2012
Social Media Crisis Management | MIT Short Course 2012Heather Read
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media MarketingNick Westergaard
 
NewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndNewsJacking Tactics & Social Media Crisis Management | imfnd
NewsJacking Tactics & Social Media Crisis Management | imfndIntegrated Marketing Foundation
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementAmerMassimi
 
Online Crisis Management + Case Studies - Elkottab Workshop
Online Crisis Management + Case Studies - Elkottab WorkshopOnline Crisis Management + Case Studies - Elkottab Workshop
Online Crisis Management + Case Studies - Elkottab WorkshopAhmed Maher
 
Crisis communication
Crisis communicationCrisis communication
Crisis communicationvokacovalucie
 
Webinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisWebinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
 
What to do when the media comes knocking: Crisis Communication Basics
What to do when the media comes knocking: Crisis Communication BasicsWhat to do when the media comes knocking: Crisis Communication Basics
What to do when the media comes knocking: Crisis Communication BasicsBrenda Jones
 
Why rehearse a social media crisis kate hartley carrot communications for s...
Why rehearse a social media crisis kate hartley carrot communications for s...Why rehearse a social media crisis kate hartley carrot communications for s...
Why rehearse a social media crisis kate hartley carrot communications for s...Kate Hartley
 
Social Media Influence in the field of Crisis Management– Case Studies
Social Media Influence in the field of Crisis Management– Case StudiesSocial Media Influence in the field of Crisis Management– Case Studies
Social Media Influence in the field of Crisis Management– Case StudiesContinuity and Resilience
 
Create a twitter tab for facebook pages
Create a twitter tab for facebook pagesCreate a twitter tab for facebook pages
Create a twitter tab for facebook pagesReal Estate Tech Tips & Training
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
 
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
 
#Manship4002 Understanding Online Firestorms - Lecture 16
#Manship4002 Understanding Online Firestorms - Lecture 16#Manship4002 Understanding Online Firestorms - Lecture 16
#Manship4002 Understanding Online Firestorms - Lecture 16Paige Jarreau
 
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
 
CIPR Social Summer - Social Media & Crisis Management - Simon Collister
CIPR Social Summer - Social Media & Crisis Management - Simon CollisterCIPR Social Summer - Social Media & Crisis Management - Simon Collister
CIPR Social Summer - Social Media & Crisis Management - Simon CollisterChartered Institute of Public Relations
 
Managing hostility and crises online
Managing hostility and crises onlineManaging hostility and crises online
Managing hostility and crises onlineSteph Gray
 
Crisis Communication in Social Media
Crisis Communication in Social MediaCrisis Communication in Social Media
Crisis Communication in Social MediaThomas Armitage
 
Crisis Management in the Digital World
Crisis Management in the Digital WorldCrisis Management in the Digital World
Crisis Management in the Digital WorldEngauge
 
Social Listening in Practice: Reputation & Crisis Monitoring
Social Listening in Practice: Reputation & Crisis MonitoringSocial Listening in Practice: Reputation & Crisis Monitoring
Social Listening in Practice: Reputation & Crisis MonitoringBrandwatch
 
Crisis Planning & Management in a Social Media World
Crisis Planning & Management in a Social Media WorldCrisis Planning & Management in a Social Media World
Crisis Planning & Management in a Social Media WorldFlint Group
 
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitGeneration PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitMichael Pranikoff
 
Before Disaster Strikes: Creating an Effective Crisis Communications Plan
Before Disaster Strikes: Creating an Effective Crisis Communications PlanBefore Disaster Strikes: Creating an Effective Crisis Communications Plan
Before Disaster Strikes: Creating an Effective Crisis Communications PlanSandra Fathi
 
Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesElisha Tan
 
Success with Corporate Content
Success with Corporate Content Success with Corporate Content
Success with Corporate Content Victoria Edwards
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeVictoria Edwards
 
When %*#! Hits The Fan - Managing Social Media Crisis Situations
When %*#! Hits The Fan - Managing Social Media Crisis SituationsWhen %*#! Hits The Fan - Managing Social Media Crisis Situations
When %*#! Hits The Fan - Managing Social Media Crisis SituationsBrandon Chesnutt
 

More Related Content

What's hot

Crisis communication
Crisis communicationCrisis communication
Crisis communicationvokacovalucie
 
Webinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisWebinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
 
What to do when the media comes knocking: Crisis Communication Basics
What to do when the media comes knocking: Crisis Communication BasicsWhat to do when the media comes knocking: Crisis Communication Basics
What to do when the media comes knocking: Crisis Communication BasicsBrenda Jones
 
Why rehearse a social media crisis kate hartley carrot communications for s...
Why rehearse a social media crisis kate hartley carrot communications for s...Why rehearse a social media crisis kate hartley carrot communications for s...
Why rehearse a social media crisis kate hartley carrot communications for s...Kate Hartley
 
Social Media Influence in the field of Crisis Management– Case Studies
Social Media Influence in the field of Crisis Management– Case StudiesSocial Media Influence in the field of Crisis Management– Case Studies
Social Media Influence in the field of Crisis Management– Case StudiesContinuity and Resilience
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Michael Pranikoff
 
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
 
#Manship4002 Understanding Online Firestorms - Lecture 16
#Manship4002 Understanding Online Firestorms - Lecture 16#Manship4002 Understanding Online Firestorms - Lecture 16
#Manship4002 Understanding Online Firestorms - Lecture 16Paige Jarreau
 
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...Carrot Communications
 
Managing hostility and crises online
Managing hostility and crises onlineManaging hostility and crises online
Managing hostility and crises onlineSteph Gray
 
Crisis Communication in Social Media
Crisis Communication in Social MediaCrisis Communication in Social Media
Crisis Communication in Social MediaThomas Armitage
 
Crisis Management in the Digital World
Crisis Management in the Digital WorldCrisis Management in the Digital World
Crisis Management in the Digital WorldEngauge
 
Social Listening in Practice: Reputation & Crisis Monitoring
Social Listening in Practice: Reputation & Crisis MonitoringSocial Listening in Practice: Reputation & Crisis Monitoring
Social Listening in Practice: Reputation & Crisis MonitoringBrandwatch
 
Crisis Planning & Management in a Social Media World
Crisis Planning & Management in a Social Media WorldCrisis Planning & Management in a Social Media World
Crisis Planning & Management in a Social Media WorldFlint Group
 
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitGeneration PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitMichael Pranikoff
 
Before Disaster Strikes: Creating an Effective Crisis Communications Plan
Before Disaster Strikes: Creating an Effective Crisis Communications PlanBefore Disaster Strikes: Creating an Effective Crisis Communications Plan
Before Disaster Strikes: Creating an Effective Crisis Communications PlanSandra Fathi
 

What's hot (18)

Crisis communication
Crisis communicationCrisis communication
Crisis communication
 
Webinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisWebinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media Crisis
 
What to do when the media comes knocking: Crisis Communication Basics
What to do when the media comes knocking: Crisis Communication BasicsWhat to do when the media comes knocking: Crisis Communication Basics
What to do when the media comes knocking: Crisis Communication Basics
 
Why rehearse a social media crisis kate hartley carrot communications for s...
Why rehearse a social media crisis kate hartley carrot communications for s...Why rehearse a social media crisis kate hartley carrot communications for s...
Why rehearse a social media crisis kate hartley carrot communications for s...
 
Social Media Influence in the field of Crisis Management– Case Studies
Social Media Influence in the field of Crisis Management– Case StudiesSocial Media Influence in the field of Crisis Management– Case Studies
Social Media Influence in the field of Crisis Management– Case Studies
 
Create a twitter tab for facebook pages
Create a twitter tab for facebook pagesCreate a twitter tab for facebook pages
Create a twitter tab for facebook pages
 
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
Leveraging Your Brand In A Digital World – PRSA St. Louis Tech Day Nov. 5, 2010
 
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
 
#Manship4002 Understanding Online Firestorms - Lecture 16
#Manship4002 Understanding Online Firestorms - Lecture 16#Manship4002 Understanding Online Firestorms - Lecture 16
#Manship4002 Understanding Online Firestorms - Lecture 16
 
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
How To Avoid A Social Media Disaster (eModeration, Carrot Communications And ...
 
CIPR Social Summer - Social Media & Crisis Management - Simon Collister
CIPR Social Summer - Social Media & Crisis Management - Simon CollisterCIPR Social Summer - Social Media & Crisis Management - Simon Collister
CIPR Social Summer - Social Media & Crisis Management - Simon Collister
 
Managing hostility and crises online
Managing hostility and crises onlineManaging hostility and crises online
Managing hostility and crises online
 
Crisis Communication in Social Media
Crisis Communication in Social MediaCrisis Communication in Social Media
Crisis Communication in Social Media
 
Crisis Management in the Digital World
Crisis Management in the Digital WorldCrisis Management in the Digital World
Crisis Management in the Digital World
 
Social Listening in Practice: Reputation & Crisis Monitoring
Social Listening in Practice: Reputation & Crisis MonitoringSocial Listening in Practice: Reputation & Crisis Monitoring
Social Listening in Practice: Reputation & Crisis Monitoring
 
Crisis Planning & Management in a Social Media World
Crisis Planning & Management in a Social Media WorldCrisis Planning & Management in a Social Media World
Crisis Planning & Management in a Social Media World
 
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client SummitGeneration PR: One Message, Many Audiences - Silverpop 2011 Client Summit
Generation PR: One Message, Many Audiences - Silverpop 2011 Client Summit
 
Before Disaster Strikes: Creating an Effective Crisis Communications Plan
Before Disaster Strikes: Creating an Effective Crisis Communications PlanBefore Disaster Strikes: Creating an Effective Crisis Communications Plan
Before Disaster Strikes: Creating an Effective Crisis Communications Plan
 

Viewers also liked

Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesElisha Tan
 
Success with Corporate Content
Success with Corporate Content Success with Corporate Content
Success with Corporate Content Victoria Edwards
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social ChangeVictoria Edwards
 
When %*#! Hits The Fan - Managing Social Media Crisis Situations
When %*#! Hits The Fan - Managing Social Media Crisis SituationsWhen %*#! Hits The Fan - Managing Social Media Crisis Situations
When %*#! Hits The Fan - Managing Social Media Crisis SituationsBrandon Chesnutt
 
Social media crisis: how to manage effectively
Social media crisis: how to manage effectivelySocial media crisis: how to manage effectively
Social media crisis: how to manage effectivelyNikolas Rizos
 
Strategie di marketing con Twitter Advertising
Strategie di marketing con Twitter AdvertisingStrategie di marketing con Twitter Advertising
Strategie di marketing con Twitter AdvertisingFederico Oliveri
 
Best Practices from Susan G. Komen for the Cure
Best Practices from Susan G. Komen for the CureBest Practices from Susan G. Komen for the Cure
Best Practices from Susan G. Komen for the Cureckocek
 
Preparing a social media crisis response plan
Preparing a social media crisis response planPreparing a social media crisis response plan
Preparing a social media crisis response planPrayukth K V
 
Susan G. Komen Crisis Assessment
Susan G. Komen Crisis AssessmentSusan G. Komen Crisis Assessment
Susan G. Komen Crisis Assessmentjscottcreative
 
Social Media Tools Used for Emergency Management
Social Media Tools Used for Emergency Management Social Media Tools Used for Emergency Management
Social Media Tools Used for Emergency Management Victoria Edwards
 
Gamification strategies
Gamification strategiesGamification strategies
Gamification strategiesPrayukth K V
 
Food Safety Protocol and Crisis Communication
Food Safety Protocol and Crisis CommunicationFood Safety Protocol and Crisis Communication
Food Safety Protocol and Crisis CommunicationMareya Ibrahim
 
Social Media for Crisis Communications
Social Media for Crisis CommunicationsSocial Media for Crisis Communications
Social Media for Crisis CommunicationsCharlie Pownall
 
Launching Your Brand in Social Media
Launching Your Brand in Social MediaLaunching Your Brand in Social Media
Launching Your Brand in Social MediaVictoria Edwards
 
How to prepare for a social media crisis by Insignia Communications
How to prepare for a social media crisis by Insignia CommunicationsHow to prepare for a social media crisis by Insignia Communications
How to prepare for a social media crisis by Insignia CommunicationsInsignia Communications
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeoplePaul Marsden
 
How to Prepare & Succeed in Social Media Customer Service
How to Prepare & Succeed in Social Media Customer ServiceHow to Prepare & Succeed in Social Media Customer Service
How to Prepare & Succeed in Social Media Customer ServiceVictoria Edwards
 

Viewers also liked (19)

Social Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case StudiesSocial Media Crisis Management: Three Case Studies
Social Media Crisis Management: Three Case Studies
 
Success with Corporate Content
Success with Corporate Content Success with Corporate Content
Success with Corporate Content
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
When %*#! Hits The Fan - Managing Social Media Crisis Situations
When %*#! Hits The Fan - Managing Social Media Crisis SituationsWhen %*#! Hits The Fan - Managing Social Media Crisis Situations
When %*#! Hits The Fan - Managing Social Media Crisis Situations
 
Social media crisis: how to manage effectively
Social media crisis: how to manage effectivelySocial media crisis: how to manage effectively
Social media crisis: how to manage effectively
 
Strategie di marketing con Twitter Advertising
Strategie di marketing con Twitter AdvertisingStrategie di marketing con Twitter Advertising
Strategie di marketing con Twitter Advertising
 
Practic1
Practic1Practic1
Practic1
 
Best Practices from Susan G. Komen for the Cure
Best Practices from Susan G. Komen for the CureBest Practices from Susan G. Komen for the Cure
Best Practices from Susan G. Komen for the Cure
 
Preparing a social media crisis response plan
Preparing a social media crisis response planPreparing a social media crisis response plan
Preparing a social media crisis response plan
 
Susan G. Komen Crisis Assessment
Susan G. Komen Crisis AssessmentSusan G. Komen Crisis Assessment
Susan G. Komen Crisis Assessment
 
Social Media Tools Used for Emergency Management
Social Media Tools Used for Emergency Management Social Media Tools Used for Emergency Management
Social Media Tools Used for Emergency Management
 
Gamification strategies
Gamification strategiesGamification strategies
Gamification strategies
 
Food Safety Protocol and Crisis Communication
Food Safety Protocol and Crisis CommunicationFood Safety Protocol and Crisis Communication
Food Safety Protocol and Crisis Communication
 
Social Media for Crisis Communications
Social Media for Crisis CommunicationsSocial Media for Crisis Communications
Social Media for Crisis Communications
 
Launching Your Brand in Social Media
Launching Your Brand in Social MediaLaunching Your Brand in Social Media
Launching Your Brand in Social Media
 
How to prepare for a social media crisis by Insignia Communications
How to prepare for a social media crisis by Insignia CommunicationsHow to prepare for a social media crisis by Insignia Communications
How to prepare for a social media crisis by Insignia Communications
 
Social Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR PeopleSocial Media and Crisis Communications for PR People
Social Media and Crisis Communications for PR People
 
Social Media For Financial Services: FINRA's 10 Commandments
Social Media For Financial Services: FINRA's 10 CommandmentsSocial Media For Financial Services: FINRA's 10 Commandments
Social Media For Financial Services: FINRA's 10 Commandments
 
How to Prepare & Succeed in Social Media Customer Service
How to Prepare & Succeed in Social Media Customer ServiceHow to Prepare & Succeed in Social Media Customer Service
How to Prepare & Succeed in Social Media Customer Service
 

Similar to Insights into Developing Your Social Media Crisis Management Plan

Webinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisWebinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisFalcon.io
 
#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14
#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14
#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14Paige Jarreau
 
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ..."Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...Joshua Tree Internet Media, LLC
 
Digital Crisis Management
Digital Crisis ManagementDigital Crisis Management
Digital Crisis ManagementScott K. Wilder
 
RUN - DCM - Digital Crisis Management by Scott Wilder
RUN - DCM - Digital Crisis Management by Scott WilderRUN - DCM - Digital Crisis Management by Scott Wilder
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
 
RUN - DCM - Digital Crisis Management
RUN - DCM - Digital Crisis ManagementRUN - DCM - Digital Crisis Management
RUN - DCM - Digital Crisis ManagementScott K. Wilder
 
Crisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notesCrisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notesFaye Lynam
 
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Debbie Weil
 
CIPR Skills Guide: The role of social media in crisis / issues management
CIPR Skills Guide: The role of social media in crisis / issues managementCIPR Skills Guide: The role of social media in crisis / issues management
CIPR Skills Guide: The role of social media in crisis / issues managementChartered Institute of Public Relations
 
Ogilvy On: Social Media for Crisis Management
Ogilvy On: Social Media for Crisis ManagementOgilvy On: Social Media for Crisis Management
Ogilvy On: Social Media for Crisis ManagementOgilvy Consulting
 
Ebook presentation
Ebook presentationEbook presentation
Ebook presentationGrafic.guru
 
Speed kills tips for managing crisis in the era of social media
Speed kills tips for managing crisis in the era of social mediaSpeed kills tips for managing crisis in the era of social media
Speed kills tips for managing crisis in the era of social mediaNuno Fraga Coelho
 
Enterprise University Course 231 - Crisis Communications
Enterprise University Course 231 - Crisis CommunicationsEnterprise University Course 231 - Crisis Communications
Enterprise University Course 231 - Crisis CommunicationsAMM COMMUNICATIONS, LLC
 
Chamber Small Business Leader Awards and Forum
Chamber Small Business Leader Awards and ForumChamber Small Business Leader Awards and Forum
Chamber Small Business Leader Awards and ForumStephanie Brown
 
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationManaging a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationNTEN
 
Social Media & Disaster Recovery
Social Media & Disaster RecoverySocial Media & Disaster Recovery
Social Media & Disaster RecoveryAgility Recovery
 

Similar to Insights into Developing Your Social Media Crisis Management Plan (20)

Webinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media CrisisWebinar: How to Handle a Social Media Crisis
Webinar: How to Handle a Social Media Crisis
 
#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14
#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14
#Manship4002 Ethics and Crisis Communications via Social Media - Lecture 14
 
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ..."Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
"Crisis Communications and Social Media" - Jim Rettew (The Red Cross) - 2009 ...
 
Digital Crisis Management
Digital Crisis ManagementDigital Crisis Management
Digital Crisis Management
 
RUN - DCM - Digital Crisis Management by Scott Wilder
RUN - DCM - Digital Crisis Management by Scott WilderRUN - DCM - Digital Crisis Management by Scott Wilder
RUN - DCM - Digital Crisis Management by Scott Wilder
 
RUN - DCM - Digital Crisis Management
RUN - DCM - Digital Crisis ManagementRUN - DCM - Digital Crisis Management
RUN - DCM - Digital Crisis Management
 
Crisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notesCrisis 2 0 social media crisis notes
Crisis 2 0 social media crisis notes
 
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the Audience
 
Social media influence in the field of bcm
Social media influence in the field of bcmSocial media influence in the field of bcm
Social media influence in the field of bcm
 
CIPR Cymru | Managing a social media crisis
CIPR Cymru | Managing a social media crisisCIPR Cymru | Managing a social media crisis
CIPR Cymru | Managing a social media crisis
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
CIPR Skills Guide: The role of social media in crisis / issues management
CIPR Skills Guide: The role of social media in crisis / issues managementCIPR Skills Guide: The role of social media in crisis / issues management
CIPR Skills Guide: The role of social media in crisis / issues management
 
Ottawa presentation
Ottawa presentationOttawa presentation
Ottawa presentation
 
Ogilvy On: Social Media for Crisis Management
Ogilvy On: Social Media for Crisis ManagementOgilvy On: Social Media for Crisis Management
Ogilvy On: Social Media for Crisis Management
 
Ebook presentation
Ebook presentationEbook presentation
Ebook presentation
 
Speed kills tips for managing crisis in the era of social media
Speed kills tips for managing crisis in the era of social mediaSpeed kills tips for managing crisis in the era of social media
Speed kills tips for managing crisis in the era of social media
 
Enterprise University Course 231 - Crisis Communications
Enterprise University Course 231 - Crisis CommunicationsEnterprise University Course 231 - Crisis Communications
Enterprise University Course 231 - Crisis Communications
 
Chamber Small Business Leader Awards and Forum
Chamber Small Business Leader Awards and ForumChamber Small Business Leader Awards and Forum
Chamber Small Business Leader Awards and Forum
 
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your OrganizationManaging a Flash Crisis: How to Handle Online Criticism of Your Organization
Managing a Flash Crisis: How to Handle Online Criticism of Your Organization
 
Social Media & Disaster Recovery
Social Media & Disaster RecoverySocial Media & Disaster Recovery
Social Media & Disaster Recovery
 

More from Victoria Edwards

Getting the Right Content You Need to Succeed in Digital Marketing
Getting the Right Content You Need to Succeed in Digital MarketingGetting the Right Content You Need to Succeed in Digital Marketing
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
 
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Victoria Edwards
 
Top Challenges and Trends in Healthcare Content Marketing - Part 2
Top Challenges and Trends in Healthcare Content Marketing - Part 2Top Challenges and Trends in Healthcare Content Marketing - Part 2
Top Challenges and Trends in Healthcare Content Marketing - Part 2Victoria Edwards
 
Top Challenges and Trends in Healthcare Content Marketing - Part 1
Top Challenges and Trends in Healthcare Content Marketing - Part 1Top Challenges and Trends in Healthcare Content Marketing - Part 1
Top Challenges and Trends in Healthcare Content Marketing - Part 1Victoria Edwards
 
Content Marketing for Creatives
Content Marketing for CreativesContent Marketing for Creatives
Content Marketing for CreativesVictoria Edwards
 
Determining the Right Social Media Network for Your Business
Determining the Right Social Media Network for Your BusinessDetermining the Right Social Media Network for Your Business
Determining the Right Social Media Network for Your BusinessVictoria Edwards
 
Geo Targeting Your Content for Better Search Results
Geo Targeting Your Content for Better Search ResultsGeo Targeting Your Content for Better Search Results
Geo Targeting Your Content for Better Search ResultsVictoria Edwards
 
Managing Social Media for Your Business
Managing Social Media for Your BusinessManaging Social Media for Your Business
Managing Social Media for Your BusinessVictoria Edwards
 
The Importance of Blogging for Your Business
The Importance of Blogging for Your BusinessThe Importance of Blogging for Your Business
The Importance of Blogging for Your BusinessVictoria Edwards
 
Geo -Target Your Content Marketing Efforts to Yield Better Search Results
Geo -Target Your Content Marketing Efforts to Yield Better Search Results Geo -Target Your Content Marketing Efforts to Yield Better Search Results
Geo -Target Your Content Marketing Efforts to Yield Better Search Results Victoria Edwards
 

More from Victoria Edwards (11)

Getting the Right Content You Need to Succeed in Digital Marketing
Getting the Right Content You Need to Succeed in Digital MarketingGetting the Right Content You Need to Succeed in Digital Marketing
Getting the Right Content You Need to Succeed in Digital Marketing
 
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...
 
Top Challenges and Trends in Healthcare Content Marketing - Part 2
Top Challenges and Trends in Healthcare Content Marketing - Part 2Top Challenges and Trends in Healthcare Content Marketing - Part 2
Top Challenges and Trends in Healthcare Content Marketing - Part 2
 
Top Challenges and Trends in Healthcare Content Marketing - Part 1
Top Challenges and Trends in Healthcare Content Marketing - Part 1Top Challenges and Trends in Healthcare Content Marketing - Part 1
Top Challenges and Trends in Healthcare Content Marketing - Part 1
 
Content Marketing for Creatives
Content Marketing for CreativesContent Marketing for Creatives
Content Marketing for Creatives
 
Determining the Right Social Media Network for Your Business
Determining the Right Social Media Network for Your BusinessDetermining the Right Social Media Network for Your Business
Determining the Right Social Media Network for Your Business
 
Geo Targeting Your Content for Better Search Results
Geo Targeting Your Content for Better Search ResultsGeo Targeting Your Content for Better Search Results
Geo Targeting Your Content for Better Search Results
 
Managing Social Media for Your Business
Managing Social Media for Your BusinessManaging Social Media for Your Business
Managing Social Media for Your Business
 
The Importance of Blogging for Your Business
The Importance of Blogging for Your BusinessThe Importance of Blogging for Your Business
The Importance of Blogging for Your Business
 
Geo -Target Your Content Marketing Efforts to Yield Better Search Results
Geo -Target Your Content Marketing Efforts to Yield Better Search Results Geo -Target Your Content Marketing Efforts to Yield Better Search Results
Geo -Target Your Content Marketing Efforts to Yield Better Search Results
 
Repurposing Good Content
Repurposing Good ContentRepurposing Good Content
Repurposing Good Content
 

Recently uploaded

How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristicswasim792942
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 

Recently uploaded (20)

Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockCampfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsGenerative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
A.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit RajhansA.I. and The Social Media Shift - Mohit Rajhans
A.I. and The Social Media Shift - Mohit Rajhans
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 

Insights into Developing Your Social Media Crisis Management Plan