1. VIVIAN MONDRAGON
Professional Summary
Award-winning sales manager with international sales experience and strong closing abilities.
Skilled and dedicated Operations Manager with solid experience managing all levels of multiple projects
including budgeting and administration. Excels in recruiting and talent acquisition, as well as process re
engineering and improvement while cutting costs and streamlining operations.
Dependable Events Organizer/Group Agent bringing management experience and a willingness to take on added
responsibility to meet tight deadlines. Enthusiastic team player with a strong work ethic and advanced complex
problem solving skills.
Skills
Bookkeeping
POS systems
Event planning and coordination
Hospitality background
Computer knowledge
Food and beverage services
Guest satisfaction specialist
Property management
Read, write and speak fluent Spanish
Beginners/basic knowledge of Italian, Portugese
and German
B2B sales
Powerful negotiator
Enthusiastic yet professional demeanor
National account management
Excellent customer service skills
Positive outlook
Strong interpersonal skills
Social and new media
Internet marketing
Revenue generation strategies
Campaign development
Copy writing
Media buying
Promotions and contests
Print advertising
Team player
Public relations
Accounting software
Mentoring
Work History
Manager
Acosta investments, llc – 283 West valley ave Homewood Al. 35209
Completed and mailed bills, contracts, policies, invoices and checks.
Developed media kits.
Planned and executed events, promotions and marketing.
Managed a staff of 25 people.
12/2007 to Current
Guided the development, production, promotion and financial aspects of concerts, rodeos, festivals,
and various other events in the hispanic/latin community.
Prepared operational and salary budgets.
449 HEATHERSAGE RD, MAYLENE, Alabama 35114 | (H) 2052605953 | (C) 2052605953 |
vlmondragon1@aol.com

2. Managed day-to-day development issues.
Facilitated a fast-paced and dynamic entrepreneurial environment.
Executed training programs.
Oversaw HR training, coaching, mentoring and staff retention.
Spearheaded marketing initiatives.
Managed the CEO's complex and frequently changing travel arrangements and coordinated the
pre-planning of trips.
Created expense reports, budgets and filing systems.
Researched, proposed and implemented vendor services to decrease costs to organization.
Frequently used word processing, spreadsheet, database and presentation software.
Coordinated dealer visitations, company special events and other employee morale functions.
Managed the day to day operations of 2 night clubs,and 2 retail stores.
Negotiated and assisted in acquiring new locations and properties, revised and negotiated lease and
purchase agreements.
Handled bookkeeping, accounts receivable/payable and payroll duties, as well as maintained all
licenses and permits required by city, state, county and health department for a total of 6 different
business'
In charge of inventory control and purchasing for retail apparel stores, as well as for the night clubs
and food establishments.
Communicate and translate any and all business dealing in English and Spanish languages.
Negotiated pricing with vendors regarding wholesale billing and marketing procedures
Senior Account Executive
Latino News, LLC – 2522 Valleydale rd. suite 301 Birmingham, Al. 35244
Managed a portfolio of 100 accounts.
Increased sales volume by adding 50 new accounts in the territory.
Completed daily outbound calls, up to 3 hours per day.
Negotiated prices, terms of sales and service agreements.
02/2007 to 11/2008
Contacted new and existing customers to discuss how their needs could be met through specific
products and services.
Identified prospective customers by using business directories and following leads from existing
clients.
Wrote sales contracts for orders obtained and submitted orders for processing.
Created strategic brand building events to expand the current product portfolio
Prospected and conducted face-to-face sales calls with business executives and directors throughout
assigned territory.
Consulted with businesses to supply accurate product and service information.
Kept detailed records of daily activities through online customer database.
Met existing customers to review current services and expand sales opportunities.
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges
and security practices.
Built relationships with customers and the community to promote long term business growth.
Exceeded team sales goals by 50%.
Assisted customers with all of their advertising needs, including creation, layout, translation and

3. copy writing of print ads
Senior Account Executive
Clear Channel Communications – 600 Beacon Pkwy W. Birmingham, Al. 35209
05/2003 to 07/2005
Contacted new and existing customers to discuss how their needs could be met through specific
products and services.
Negotiated prices, terms of sales and service agreements.
Completed daily outbound calls, up to 4 hours per day.
Increased sales volume by adding 75 accounts in the territory.
Managed a portfolio of 200 accounts
Identified prospective customers by using business directories and following leads from existing
clients.
Wrote sales contracts for orders obtained and submitted orders for processing.
Built relationships with customers and the community to promote long term business growth.
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges
and security practices.
Met existing customers to review current services and expand sales opportunities.
Kept detailed records of daily activities through online customer database.
Consulted with businesses to supply accurate product and service information.
Prospected and conducted face-to-face sales calls with business executives and directors throughout
assigned territory.
Attended monthly sales meetings and quarterly sales training.
Prioritized tasks and projects to meet tight deadlines.
Recorded accurate and efficient records in the customer database.
Created strategic brand building events to expand the current product portfolio.
Created sales contacts with on- and off-premise accounts.
Selected the correct products based on customer needs, product specifications and applicable
regulations.
Created a new community of advertisers by utilizing my ability to communicate in 2 languages.
Owner
Rodrigo's Rodeo – Alabaster, AL
03/2002 to 08/2004
Senior account Executive
Rivera Communications – 100 Yeager Pkwy, Pelham, AL 35124
06/2002 to 05/2003
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges
and security practices.
Built relationships with customers and the community to promote long term business growth.
Kept detailed records of daily activities through online customer database.
Met existing customers to review current services and expand sales opportunities.
Attended monthly sales meetings and quarterly sales trainings.
Prospected and conducted face-to-face sales calls with business executives and directors throughout
assigned territory.
Prioritized tasks and projects to meet tight deadlines.

4. Recorded accurate and efficient records in the customer database.
Created strategic brand building events to expand the current product portfolio.
Managed a portfolio of 25 accounts and increased that to 100 accounts averaging about $25,000 in
sales monthly.
Increased sales volume by adding a large number of accounts in the territory.
Completed daily outbound calls, up to 3-5 hours per day.
Exceeded team sales goals by 60%.
Built relationships with customers and the community to promote long term business growth.
Account Executive
Birmingham Family Times, Magazine – Birmingham, AL
Office Manager
Pro Services International – Hoover, AL
01/2001 to 01/2002
01/1997 to 01/2001
 Directly responsible for creating a large database of potential customers nationwide, marketing materials, and
newsletters and organizing large direct mailing to potential customers.
 Cold calling potential clients nationwide to offer our merchandising staffing expertise.
 All aspects of hiring including placing ads and screening applicants, coaching, training, placement, scheduling
and travel itineraries.
 Payroll for 50+ employees weekly.
 Setting up corporate billing accounts in hotels nationwide for our staff that traveled extensively.
Brigg’s and Brigg’s – Homewood, Al. 4/1996 to 10/1997
 Receptionist for staffing company.
 Responsible for handling all incoming calls, taking applications, preparing applications and
various other office tasks
 Working closely with the hiring managers to assist them in the placement of applicants and
filling positions as they became available.
 Assisting the sales team with reports and document preparation.
Education
High School Diploma:
Berry High School - Hoover, AL
Associate of Arts: Fashion Merchandising
Southern Institute - Birmingham, AL
Certificate of completion: Sign Language
UAB Special Studies - Birmingham, AL
Associates Degree: Business Administration
Urban League - Birmingham, AL
1989
1991
1992
1996