The latest trends in Digital Marketing for manufacturing marketers. This gives an insight on channels that work best for manufacturing companies.

1. Digital Marketing Trends for
Manufacturing Marketers

2. Strategy
31% of manufacturing marketers have a
documented content marketing strategy.
Digital Marketing Trends for Manufacturing
Marketers

3. SEO / Search Engines
70% of industrial professionals use search engines
when comparing and evaluating potential
suppliers.
Digital Marketing Trends for Manufacturing
Marketers

4. Analysis of Actions
58% of manufacturing marketers use website
analysis to learn about target audiences.
Digital Marketing Trends for Manufacturing
Marketers

5. Digital Marketing
Digital marketing budgets will represent 33% of a
company's total marketing spend.
Digital Marketing Trends for Manufacturing
Marketers

6. PPC Conversion
Adwords/PPC Average conversion rate through
search for industrials is 2.58%.
Digital Marketing Trends for Manufacturing
Marketers

7. Top 5 Management Goals
1. Brand Awareness 87%
2. Customer
Retention/Loyalty 68%
3. Engagement 67%
4. Lead Generation 67%
5. Web traffic 57%
Digital Marketing Trends for Manufacturing
Marketers

8. Industrial Digital Trend
46% of industrial professionals visit 10 or more
work-related websites averaging 6-8 hours
weekly.
Digital Marketing Trends for Manufacturing
Marketers

9. Content Creation
62% find it a challenge to produce the kind of
content that engages.
Digital Marketing Trends for Manufacturing
Marketers

10. Lead Nurturing
Generates 50% more sales at 1/3 of the cost,
compared to companies that don't nurture leads.
Digital Marketing Trends for Manufacturing
Marketers

11. Paid Content
98% of manufacturing marketers pay to promote
their content.
Digital Marketing Trends for Manufacturing
Marketers

12. Success
Content Creation - 82% of manufacturing marketers
credit this for their increased success over the
previous year.
Digital Marketing Trends for Manufacturing
Marketers

13. Analytics
76% of manufacturing marketers use analytics
tools to measure ROI.
Digital Marketing Trends for Manufacturing
Marketers

14. 44% say social media will be the most critical tactic
to content marketing success.
Digital Marketing Trends for Manufacturing
Marketers
Social Media

15. 92% use email to distribute content. Second
comes YouTube with 81%.
Digital Marketing Trends for Manufacturing
Marketers
Email Campaign

16. Reference:
https://www.ironpaper.com/webintel/articles/manufacturing-marketing-trends-and-statistics/
http://www.fathomdelivers.com/blog/blog-feed/19-marketing-statistics-every-manufacturer-should-know
https://www.webstrategiesinc.com/blog/how-much-should-manufacturers-budget-for-marketing
https://www.protocol80.com/blog/manufacturing-marketing-statistics
https://contentmarketinginstitute.com/2014/03/manufacturing-2014-content-marketing-research/
https://www.npws.net/blog/digital-marketing-trends-b2b-manufacturing-2017
Digital Marketing Trends for Manufacturing
Marketers

17. Presented By
VINIEO
Product Information Management and Marketing Software
1 Research Ct, Suite 450,
Rockville, MD 20850
USA
Phone: +1.301.789.2323
Toll Free (US): +1.844.789.2323
www.vinieo.com
Digital Marketing Trends for Manufacturing
Marketers