Presentation of Stef Verhoeven, designers, freelance journalist and member of VIGC at the VIGC and Adobe User Group After Adobe MAX event.

1. Adobe MAX 2015
‣Shantanu Narayen, CEO Adobe

3. Adobe MAX 2015
Part 1
‣Microsoft Theatre

4. ‣Scott Belski, Co-Founder/Head of Behance; VP Products, Mobile & Community at Adobe

5. Creative Sync
‣ Assets (brushes, shapes, colors…)
‣ Connected workflows
‣ Collaboration (shared libraries)
‣ Publishing (Behance)

6. ‣Adobe Senior Vice President and General Manager, Bryan Lamkin

7. ‣ + 40 milj. images, vector AND video
‣ license from within apps
‣ adjustments preserved…
‣ … but not pixel edits
Adobe Stock

9. ‣ Adobe Capture
‣ Updates for PS Mix, PS Sketch,
Illustrator Draw and Comp CC
‣ Photoshop Fix
‣ Lightroom Mobile
Mobile

10. Photoshop Fix
‣ Defog

11. Lightroom Mobile
‣ Defog

12. Desktop
‣ Adobe Fuse
‣ Project Comet
‣ Touch
‣ CC desktop Apps

13. ‣Chantal Benson, Marketing Manager Adobe
Adobe Fuse

15. Project Comet (Ct)
‣ Defog

18. Touch workspace
‣ Defog

19. Desktop
‣ InDesign: Publish Online
‣ Photoshop: Artboards
‣ Illustrator: Performance & Precision
‣ Muse: Real Responsive Design

20. Desktop
‣ Premiere: UltraHD Video
‣ Premiere: reimagined Color Workflow
‣ Audition: Adobe Audition Remix
‣ After Effects: Stock Video

22. DPS
‣ Launched July 2015
‣ Digital Publishing Solution
‣ Enterprise Level Solution
‣ No price list

23. Adobe MAX 2015
Part 2
‣MAX Bash

24. Strategy
‣ Mala Sharma
VP, Creative Cloud Go-to-Market and Strategy
‣ multi year journey
‣ starting in 2012: CS > CC
‣ mobile apps

25. Strategy
‣ Defog
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$M
Total Creative - ARR
ARR
FY2012 FY2013 FY2014 FY2015E*
Creative Cloud Momentum
*Includes perpetual CS licenses and estimated ETLA users
Source: Adobe
*Using mid-point of Q4 FY15 targets
M
e
15E
4

26. Strategy
‣ CC subscriptions
‣ Q3 - 2013: 1.037.000
‣ Q3 - 2014: 2.810.000
‣ Q3 - 2015: 5.334.000
‣Adobe Systems Investor Relations Data Sheet

27. Strategy
‣ Defog
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
Business Momentum
>30%
New to CC
(excludes Enterprise)
>14M
Adobe IDs
created on mobile
>5.6M
Behance
members
Creative Cloud
~40%
Overall CC unit growth
outside of the U.S.
>80%
Enterprise customers
transitioned to ETLAs
Source: Adobe
18%
Enterprise seats had
services attached in Q3

28. Strategy
‣ File Agnostic
‣ Future Market Place
‣ Enabling any human to have an impact
‣ 3D is hot > 3D models in Adobe Stock?

30. Sneak Peaks > Design with data
‣ Defog

31. Sneak Peaks > Extract Shading
‣ Defog

32. Sneak Peaks > Project Faces
‣ Defog

33. Sneak Peaks > Project Maestro
‣ Defog

34. One more?

35. Sneak Peaks > Monument Mode
‣ Defog

36. Who is this?

41. Q&A