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Webinar - Drive Direct Bookings with a Killer Mobile Website

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Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.

Veröffentlicht in: Marketing
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Webinar - Drive Direct Bookings with a Killer Mobile Website

  1. 1. Copyright © 2017 Leonardo Worldwide Corporation Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Drive Direct Bookings with a Killer Mobile Website March 23, 2017 Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Catlyn Origitano, Senior Content Marketing Manager, Sojern Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Copyright © 2017 Leonardo Worldwide Corporation
  2. 2. Darlene Rondeau Vice-President Best Practices, Online Merchandising Leonardo #LeoWebinar @darlenerondeau
  3. 3. Follow: @VFMLeonardo Tweets & Questions: #LeoWebinar #LeoWebinar
  4. 4. Catlyn Origitano Senior Content Marketing Manager Sojern #LeoWebinar @catlyno @sojern linkedin.com/in/catlynorigitano
  5. 5. #LeoWebinar
  6. 6. #LeoWebinar
  7. 7.  Google will crawl your mobile website first for information  Being “mobile-friendly” will be rewarded with higher search rankings  Not being so will impact organic traffic Google is Switching to a Mobile-First Index #LeoWebinar
  8. 8. Catlyn Origitano Senior Content Marketing Manager Sojern #LeoWebinar @catlyno @sojern linkedin.com/in/catlynorigitano
  9. 9. From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report
  10. 10. #LeoWebinar The Share of Mobile Hotel Queries Source: Google Internal Data. US. July 2015 to December 2016.
  11. 11. #LeoWebinar The Growth of Mobile Hotel Queries 14% 14% 13% 19% 18% 23% Source: Google Internal Data. US. July 2015 to December 2016.
  12. 12. #LeoWebinar Day of Week Hotel Searching Trends by Desktop and Mobile Source: Sojern Internal Data. US Domestic Travel Data. January to December 2016. Desktop Mobile
  13. 13. #LeoWebinar Day of Week Hotel Booking Trends by Desktop and Mobile Source: Sojern Internal Data. US Domestic Travel Data. January to December 2016. Desktop Mobile
  14. 14. Offer a full-funnel mobile experience
  15. 15. #LeoWebinar 67%of all hotel searches start on Google. IBC Hospitality Technologies Report: Independent Hotelier’s Guide to Google Search is a primary channel for hotel discovery. #LeoWebinar
  16. 16. Set a strong search strategy. SEO & SEM are increasingly important, especially for independent hotels. Discover
  17. 17. Many third parties bid on your brand terms, driving your in-market traveler elsewhere. But “set it and forget it” isn’t the most strategic option as Google & Bing are constantly updating their algorithms. SEM #LeoWebinar
  18. 18.  Target long-tail keywords in your SEO strategy  Search terms comprising of 4, 5 or more words  Specific, less competitive, transaction-based in nature  Drive qualified traffic with an intent to purchase  Long-tail keywords convert 2.5x better than head terms Go Long #LeoWebinar
  19. 19. Reach mobile users. Your ads shouldn’t only live on desktops since your travelers don’t either. Plan
  20. 20. Make mobile booking friction-free. Every part of your website needs to be mobile-friendly so guests can get the info they need and book all on one device. Book
  21. 21. Elements of a Great Mobile Website  Provides a positive user experience on mobile  “Mobile-Friendly” according to Google: #LeoWebinar Content renders on mobile (no zooming, pinching or scrolling) Avoids software not compatible with mobile (e.g. Flash) Avoids intrusive pop-ups between Google search results page & webpage Loads quickly Caters to touch (e.g. links spaced out) Google, 2017
  22. 22. #LeoWebinar  Visually Engaging  Simple Navigation
  23. 23.  Integrates with Booking Engine  Simple Booking Process #LeoWebinar
  24. 24. #LeoWebinar  Click-to-Call functionality & Google Maps integration  Mobile-specific special offers  Local insights / Things to Do
  25. 25. #LeoWebinar www.vizlly.com
  26. 26. Questions & Discussion #LeoWebinar
  27. 27.  Recording of this webinar. Share it with your colleagues  Leonardo Blog: blog.leonardo.com  Next webinar: May It’s a Wrap #LeoWebinar
  28. 28. Connect With Us! #LeoWebinar leonardo.com 1.877.593.6634 @darlenerondeau blog.leonardo.com Darlene Rondeau Catlyn Origitano sojern.com linkedin.com/in/catlynorigitano @catlyno & @sojern sojern.com/blog

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