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Find Success in 2014:
Digital Marketing Strategies for Hotel Marketers
November 21, 2013
Technical difficulties?
Contact
C...
Darlene
Rondeau
Vice-President,
Best Practices, Online
Merchandising
VFM Leonardo Inc.
@darlenerondeau
Follow:

@vfmleonardo
Tweets & Questions:

#vfmlwebinar
Poll:
What 2014 eMarketing challenges
keep you up at night?
Rupesh Patel
Vice President, ZENique Hotels
Melissa Bruckler
E-commerce Consultant
Granite Hospitality
2013’s Biggest Marketing Trends








Emergence of visual storytelling
Content became snackable
Social media went ...
Rupesh Patel
Vice President, ZENique Hotels
From SEO to booking


Search engine optimization and search engine
marketing will get customers to your front door,
but w...
Why
Social Media?
Ability to offer special
promotions to fans and
followers
Opportunities to connect
with fans on a regula...
Mobile Numbers are Meaningful
Evolution of storytelling
Key Takeaways


Web Appeal is the new Curb Appeal – Be sure
your online presence has good “Web Appeal”



Gain the edge ...
Reach Millions of Travel Shoppers
with the ultimate visual storytelling solution for
hotels.
One stop shop.
An easy to use...
Melissa Bruckler
E-commerce Consultant
Granite Hospitality
What Tells a Better Story?
How to discover your hotel’s unique
stories
Telling your Story – Facebook





Visual impact
Connect with target market (guests)
Book now options
increases engagement

Photos and special offers
drive more engagement
than simple text

Engagement on Facebook
higher than...
Make sure your stories are
available
 Website
◦ Brand.com
◦ Independent
◦ Mobile


OTA’s
◦ Expedia/Hotels.com



Social...
2014 To Do’s
I.




II.



III.




Share
Beyond your own site, leverage videos across multiple channels
Facebook a...
Key Takeaways




Show, don’t tell
Be snackable!
The social channels are engaging with big,
beautiful visuals on their ...
Bring on the Bookings
Enable guests to book directly from your Facebook or your
mobile optimized website
Poll:
Based on today’s content, will
you attend future webinars on
different topics?
It’s a Wrap!


About VFM Leonardo



Invitations to upcoming webinars
◦ Topics include telling your story with VBrochure...
Connect
with Us!

www.vfmleonardo.com
vbrochure@vfmleonardo.com
1.877.593.6634

Rupesh Patel

@vfmleonardo
facebook.com/vf...
Questions and Best Practices
Find success in 2014 digital marketing strategies for hotel marketers
Find success in 2014 digital marketing strategies for hotel marketers
Find success in 2014 digital marketing strategies for hotel marketers
Find success in 2014 digital marketing strategies for hotel marketers
Find success in 2014 digital marketing strategies for hotel marketers
Find success in 2014 digital marketing strategies for hotel marketers
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Find success in 2014 digital marketing strategies for hotel marketers

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Find success in 2014 digital marketing strategies for hotel marketers

  1. 1. Find Success in 2014: Digital Marketing Strategies for Hotel Marketers November 21, 2013 Technical difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com vfmleonardo.com facebook.com/vfmleonardo @vfmleonardo
  2. 2. Darlene Rondeau Vice-President, Best Practices, Online Merchandising VFM Leonardo Inc. @darlenerondeau
  3. 3. Follow: @vfmleonardo Tweets & Questions: #vfmlwebinar
  4. 4. Poll: What 2014 eMarketing challenges keep you up at night?
  5. 5. Rupesh Patel Vice President, ZENique Hotels
  6. 6. Melissa Bruckler E-commerce Consultant Granite Hospitality
  7. 7. 2013’s Biggest Marketing Trends       Emergence of visual storytelling Content became snackable Social media went visual and video crazy Video continued its dominance Mobile grew…and grew some more Rise of the Digital Elite
  8. 8. Rupesh Patel Vice President, ZENique Hotels
  9. 9. From SEO to booking  Search engine optimization and search engine marketing will get customers to your front door, but what will make them choose you?
  10. 10. Why Social Media? Ability to offer special promotions to fans and followers Opportunities to connect with fans on a regular basis Cross-promotion for sister properties Direct booking
  11. 11. Mobile Numbers are Meaningful
  12. 12. Evolution of storytelling
  13. 13. Key Takeaways  Web Appeal is the new Curb Appeal – Be sure your online presence has good “Web Appeal”  Gain the edge on your competitors - Be “outgoing” and interact with guests on the most underutilized channel - Social Media  Our guests are on the go! – Ensure your “web appeal” is Mobile Friendly for easy access  Use video to sell your hotel and enhance your “web appeal”
  14. 14. Reach Millions of Travel Shoppers with the ultimate visual storytelling solution for hotels. One stop shop. An easy to use webbased management tool makes it easy to manage all of your visual storytelling elements all in one place.
  15. 15. Melissa Bruckler E-commerce Consultant Granite Hospitality
  16. 16. What Tells a Better Story?
  17. 17. How to discover your hotel’s unique stories
  18. 18. Telling your Story – Facebook    Visual impact Connect with target market (guests) Book now options
  19. 19. increases engagement Photos and special offers drive more engagement than simple text Engagement on Facebook higher than other types of communication Hotels with 1400-1500 fans get much more engagement
  20. 20. Make sure your stories are available  Website ◦ Brand.com ◦ Independent ◦ Mobile  OTA’s ◦ Expedia/Hotels.com  Social Media ◦ ◦ ◦ ◦ ◦ Facebook Twitter Pinterest LinkedIn Instagram
  21. 21. 2014 To Do’s I.    II.   III.   Share Beyond your own site, leverage videos across multiple channels Facebook and other social networks are obvious channels to showcase your video Engage your guests: before, during and after their visit Be where your guests are Guests are searching, sharing and interacting – be there with them Strong visuals that tell a compelling story are key to a successful online presence Use multimedia Photos, videos, panoramas, 3D virtual tours and more – tell your hotel’s story visually Hire professional photographer, videographer – quality photos are key
  22. 22. Key Takeaways    Show, don’t tell Be snackable! The social channels are engaging with big, beautiful visuals on their pages ◦ Facebook, Pinterest, TripAdvisor    Informally interview your guests and your staff to uncover your story Be where your guests are shopping Stay up-to-date with hotel marketing “to do’s” by reading our eBook: Find Success in 2014
  23. 23. Bring on the Bookings Enable guests to book directly from your Facebook or your mobile optimized website
  24. 24. Poll: Based on today’s content, will you attend future webinars on different topics?
  25. 25. It’s a Wrap!  About VFM Leonardo  Invitations to upcoming webinars ◦ Topics include telling your story with VBrochure, getting mobile optimized and more!  Recording of this webinar ◦ Share it with your colleagues  Don’t forget to head over to vfmleonardo.com to download our eBook “Find Success In 2014”
  26. 26. Connect with Us! www.vfmleonardo.com vbrochure@vfmleonardo.com 1.877.593.6634 Rupesh Patel @vfmleonardo facebook.com/vfmleonardo Melissa Bruckler www.granitehospitality.com 32 www.zeniquehotels.com
  27. 27. Questions and Best Practices

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