We explained the top digital marketing challenges facing hotel marketers today and how to alleviate them, with guest speakers Michael Ulch from Leonardo and Emily Drennen from DoubleTree Lancaster.
8. Challenge: Web Marketing
► Creating effective content
► Figuring out what to showcase
► Maintaining a fresh and updated
look
► Enticing travel shoppers
► Making it easy to book
► Consistency
#LeoWebinar
9. Solved: Web Marketing
► Understand your consumers
► Make visuals the focal point
► Give travelers the
information
► Find ONE efficient and easy
system
#LeoWebinar
10. Challenge: The “M” (Mobile) Word
► Hard to keep
up
► I’m not sure
where to start
► Lack of time
► Lack of
resources
#LeoWebinar
11. Solved: Mobile
► Key Features
● Booking integration
● Supports multi-media
● One click to call
● Fingertip friendly
#LeoWebinar
12. Challenge: Managing Presence on Multiple Travel Websites
► How can I:
● Keep my media fresh and
updated?
● Remove old media?
● Update and manage in real
time?
► I don’t want to compete on
price alone
#LeoWebinar
13. Solved: Managing Presence on Multiple Travel Websites
► Utilize one system to
manage your media
► Update in one place,
syndicate everywhere
► Target key demographics
#LeoWebinar
14. Challenge: Standing out on Social Media
► Which social channels do we
need to be on?
► How can we reach more
travelers on social media?
► How do I know if it’s working?
#LeoWebinar
15. Solved: Standing out on Social
Media
► Engage with multi-media
► Share an authentic story
► Interact with your guests
► Showcase special offers
► Make it easy to book
#LeoWebinar
16. Challenge: Track and Measure
► What are people viewing?
► Which offers trigger bookings?
► Which stories do travel shoppers care about?
#LeoWebinar
17. Solved: Track and Measure
► Hotel website
► Social media insights
► Which stories do travel shoppers
care about?
#LeoWebinar
18. Key Takeaways
Consistency is key
Hotels need a multi-channel strategy
Understand what’s working and what’s not
#LeoWebinar
20. Biggest Hotel Digital Marketing Challenges
► Reaching new people
► Getting Lancaster, PA on the map
► Making Lancaster DoubleTree visible to potential guests
► Keeping up with various social media and review platforms
Where in the
world is
Lancaster?
21. 22
Reach Millions of Travel Shoppers
on the channels, devices and platforms they use to shop
and buy hotel accommodations online
25. Eye-Catching Website
► Beautiful images capture
attention, an authentic hotel
story keeps it!
► Easily accessible information
► Displays all social media links
► Links directly with our
booking engine
► Create mobile sites
26. Key Takeaways
Visuals are key
Importance of an effective DMS
Stand out with a story
#LeoWebinar
27.
28. ► About Leonardo
► Invitations to upcoming webinars
● January’s topic is Creating Content Travel
Shoppers Want to See
► Recording of this webinar
● Share it with your colleagues
It’s a Wrap
29. www.leonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
Connect with us!
Michael Ulch
@MichaelUlch
Emily Drennen
www.doubletreelancaster.com
ehall@willowval.com
@DoubleTreeLanc
michael.ulch@leonardo.com
What’s your biggest digital marketing challenge?
Managing multiple tools and systems
Keeping my content and media consistent across channels
Improving my web presence
Staying ahead on social media
Understanding ROI
Vizlly helps me alleviate my digital marketing challenges and reach more travel shoppers online.
We’re using:
Targeted digital brochures
Mobile Optimized Website
Social Media Apps to stand out on Facebook
Hoping to use the Vizlly website as well (well-designed interface, easy to update, links clearly to booking engine)
I’ll go into each of the different features we use and also what we’re doing to stand out online and reach more travelers.
Stay active on social media
Thanks to Vizlly, Lancaster DoubleTree is able to have unique Facebook features that has helped our story come to life.
What makes us stand out on Facebook?
Promotions (my favorite Vizlly feature!)
Tour of the Property with our Story
Book Now Option
This is a website created with Vizlly
Beautiful images capture attention, and an authentic story keeps it.
Vizlly is clean and image driven, and allows me to create our authentic story through eye-catching images.
Every property has a great story, and it’s time to get it out there!
Based on today’s content, will you attend future webinars?
For sure
Don’t know
Not likely