Part of our Best Practice Bootcamp which provides hotel marketers with weekly online merchandising advice and recommended best practices.

1. Session 7:
Make Visual
Merchandising
a Habit

2. Drive Email Recipients
Drive Email Recipients
to Your Story
to Your Story

3. Impress Potential Clients with
Impress Potential Clients with
Links on Sales Proposals
Links on Sales Proposals

4. Promotions & Discounts
in guestrooms

5. Zappos reports a
Zappos reports a
6% to 30%
6% to 30%
increase
increase
in sales for products
in sales for products
with video
with video
5
Source: ReelSEO, December 2009

6. 4. Promote your visuals

7.  Incorporate your visual story into your marketing
strategies to further promote your hotel
Next Session: Maintain your [Online] Figure
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