The document contains a survey of 50 respondents about their shopping habits and preferences on Myntra, an Indian e-commerce company. Some key findings from the survey include: - 54% of respondents were female and 46% were male. - The majority of respondents (88%) were below age 25. - Most respondents (92%) were unmarried. - The largest group of respondents (88%) were students. - 70% of respondents had a post-graduate education. - Clothing was the most popular product purchased on Myntra, chosen by 60% of respondents.

1. 4.1 Gender classification
Gender No. of respondent %
Male 23 46%
female 27 54%
INRERPRETATION:-
The table shows that 23 respondent male and remaining 27 respondents are
female.
98%
2%
Below 18-25
NO OF RESPONDENT PERCENTAGE

2. 4.2 AGE CLASSIFICATION
AGE NO.OF RESPONDENT PERCENTAGE
BELOW 18-25 44 88%
25-35 6 12%
35-45 0 0%
ABOVE 45 0 0%
TOTAL 50 100%
Interpretation:-
The table shows that 44 respondents are below 18-25, 6 respondents are 25-35 and
remaining any one not respondent of 35-45 and above 45.
0
5
10
15
20
25
30
35
40
45
50
Below 18-
25
25-35 35-45 Above 45
PERCENTAGE
NO OF RESPONDENT

3. 4.3 MARRITIAL STATUES
STATUES MARRIED UNMARRIED
NO OF RESPONDENT 4 46
PERCENTAGE 8% 92%
TOTAL 50 100%
INTERPRETATION:-
The table shows that 4 respondents are married and remaining 46 respondents are
unmarried.
8%
92%
MARRITIAL STATUES
MARRIED
UN MARRIED

4. 4.4 occupation classification
Occupation No respondent percentage
Student 44 88%
Service 1 2%
Self employment 2 4%
Others 3 6%
total 50 100%
INTERPRERTATION:-
The tables shows the 44 respondents are student, 1 respondent are service are
worked in service, 2 respondents are self employment and remaining 3 respondents
are others.
88%
2% 4%
6%
OCCUPATION CLASSIFICATION
student
service
selfemloment
others

5. 4.5 EDUCATION QUALIFICATION
EDUCATION
QUALIFICATION
NO OF RESPONDENT PERCENTAGE
SSLC 1 2%
PUC 2 4%
GRADUATE 12 24%
POST GRADUATE 35 70%
OTHERS 0 0%
TOTAL 50 100%
INTERPRETION:-
The table shows that respondents education qualification. 1 respondent are SSLC, 2
respondents are PUC, 12 respondents are GRADUATE, and 35 respondents are POST
GRADUATE and others.
SSLC PUC
GRADUA
TE
POST
GRADUA
TE
OTHERS
PERCENTAGE 2% 4% 24% 70% 0%
NO OF RESPONDENT 1 2 12 35 0
0
5
10
15
20
25
30
35
40
Axis
Title
EDUCATION QUALIFICATION
CLASSIFICATION

6. 4.6 PATTREN OF SHOPPING IN MYNTRA.
FREQUENCY NO OF RESPONDENTS PERCENTAGE
REGULARL 11 22%
OFTEN 7 14%
OCCASIONALL 5 10%
SOMETIMES 20 40%
RARELY 7 14%
TOTAL 50 100%
INTREPRETATION:-
The table shows that 22% of respondent are buying regularly, 14% of respondents
are buying often, 10% of responding are buying occasionally, 40% of respondents are
buying sometimes and 14% of respondents are buying rarely.
The graph shows that the majority of the respondents are buying sometimes.
Majority of the respondents are sometimes shoppers. Only few of them are buying
occasionally as there may not be the requirement.
22%
14%
10%
40%
14%
PATTREN OF SHOPPING IN MYNTRA
REGULARL OFTEN OCCASIONALLY SOMETIMES RARELY

7. 4.7 CLASSIFICATION ON THE BASIS OF OTHER WEBSITES USING APART FROM
MYNTRA
WEBSITES NO OF RESPONDENTS PERCENTAGE
FLIPKART 22 44%
AMAZON 10 20%
JABONG 01 2%
MEESHO 13 26%
OTHERS 4 8%
TOTAL 50 100%
INTERPRETATION:-
The table shows that no of respondents in 44% respondents are preferring FLIPKART,
and 20% respondents preferring AMAZON, 2% respondents preferring JABONG, 26%
respondents preferring MEESHO and 8% respondents preferring OTHERS online
shops.
22
10
1
13
4
44%
20%
2%
26%
8%
FLIPKART
AMAZON
JABONG
MEESHO
OTHERS
WEBSITES USING APART FROM MYNTRA
PERCENTAGE NO OF RESPONDENTS

8. The table shows that majority of respondents are preferring FLIPKART AND MEESHO.
This might be because of the quality service provided by FLIPKART AND MEESHO in
terms of the delivery: price, product quality, effective promotion etc. and minority of
the prefer the others online shopping shops today most of the customers are buying
through online only so to retain and attract the customers the online shopping
stores need to promote using latest strategies in an effective and attractive manner
so that customers will prefer most.
4.8 PRODUCT PURCHASED THROUGH MYNTRA
PARTICULAR TOTAL RANK
CLOTHING 30 60%
HANDBAGS 1 2%
COSMATETIES 1 2%
FOOTWEAR 8 18%
OTHERS 10 20%
TOTAL 50 100%
CLOTHING
60%
HANDBAGS
2%
COSMETICES
2%
FOOTWEAR
16%
OTHERS
20%
PRODUCT PURCHASED FROM
MYNTRA

9. INTERPRETATION:-
The table shows that the following is the most preferred respondents buy in
MYNTRA because the variety of cloth, brand and quality etc. and minority of
respondents buys other type of products.
The graph shows that the majority of the respondents buying cloths in MYNTRA. This
is due to the varieties of cloths and attractive offers and discounts etc…and minority
of respondents buys other types of products.
4.9 MOTIVATION FACTORS TO Be IN MYNTRA.
The table shows that factors motivation to buy in MYNTRA.
factors 5 4 3 2 1
Delivery
time
15 13 16 4 2
Price 19 14 10 5 2
Quality 20 14 14 1 1
Availability 11 13 18 6 2
Brand 21 11 14 2 2
Payment
mechanism
18 13 11 5 3

10. INTERPRETATION:-
The table shows that preferred that delivery time, price, quality, availability, brand
and payment mechanism of different ranking level in the table.
15
19
20
11
21
18
13
14 14
13
11
13
16
10
14
18
14
11
4
5
1
6
2
5
2 2
1
2 2
3
0
5
10
15
20
25
delivery time price quality avaliability brand payment
mechanism
Series1 Series2 Series3 Series4 Series5

11. 4.10 RESPONDENTS RATE THE PROMOTIONS OF MYNTRA.
PARTICULAR NO OF RESPONDENT PERCENTAGE
POOR 2 4%
AVERAGE 4 8%
GOOD 27 54%
VERY GOOD 10 20%
EXCELLENT 7 14%
TOTAL 50 100%
INTERPRETATION:-
The table shows the 4% respondents are poor rating about MYNTRA and 8%
respondents are average rating about MYNTRA and 54% respondents are good
rating about MYNTRA, 20% respondents are very good rating about MYNTRA and
remaining 14% respondents are excellent rating about MYNTRA.
4%
8%
54%
20%
14%
NO OF RESPONDENT
POOR AVERAGE GOOD VERY GOOD EXCELLENT

12. 4.11 special offers
Particular No of respondents Percentage
Yes 41 82%
No 9 18%
total 50 100%
INTERPRETATION:-
The table shows that 82% no of respondents have got any special offer from
MYNTRA and 18% have not got any special offer from MYNTRA.
82%
18%
RESPONDENTS HAVE GOT ANY SPECIAL
OFFER FROM MYNTRA
yes no

13. 4.12 SATISFIED WITH THE PRODUCT INFORMATION
PARTICULAR NO OF RESPONDENTS PERCENTAGE
VERY MUCH SATISFIED 9 18%
SATISFIED 28 56%
NEUTRAL 9 18%
DISSATISFIED 2 4%
HIGHLY DISSATISFIED 2 4%
TOTAL 50 100%
INTERPRETATION:-
The table shows that the 18% of respondents are very much satisfied with the
product information of MYNTRA and 56% of respondents are satisfied with the
product information of MYNTRA and 18% of respondents are very neutral with the
product information of MYNTRA and 4% of respondents dissatisfied with the product
18%
56%
18%
4% 4%
RESPONDENTS ARE SATISFIED WITH
THE PRODUCT INFORMATION OF
MYNTRA
VERY MUCH SATISFIED
SATISFIED
NEUTRAL
HIGHLY DISSATISFIED
DISSATISFIED

14. information of MYNTRA and 4% of respondents are very highly dissatisfied with the
product information of MYNTRA.
4.13 RESPONDENTS THINK THE MARKETING STRATEGIES HELP COMPANY TO
INCREACING THE SALES.
PARTICULAR NO OF RESPONDENTS PERCENTAGE
YES 47 94%
NO 03 6%
TOTAL 50 100%
INTERPRETATION:-
The table shows the no of respondents 94% think the marketing strategies helps
company to increases the sales and 6% think the marketing strategies no helps
company to increase the sales. the shows that majority of respondents are think the
strategies helps company to increase the sales and minority of respondents think
marketing strategies not helps company to increase the sales.
YES
94%
NO
6%
NO OF RESPONDNT

15. 4.14 NO OF RESPONDENTS SEES BEFORE MAKING A SLECTION OF PRODUCT
IN MYNTRA.
FACTORS 5 4 3 2 1
RATING 15 16 6 4 9
BRAND 19 17 5 3 6
DISCOUNTS 11 13 11 10 4
ADVERTISEMENT 14 14 10 8 4
PRICE 19 15 5 9 2
0 5 10 15 20
RATING
BRAND
DISCOUNTS
ADVERTISEMENT
PRICE
Series5
Series4
Series3
Series2
Series1

16. 4.15 RESPONDENTS SATISFIED THE FOLLOWING FEATURES OF MYNTRA.
FEATURES VERY
MUCH
SATISFIED
SATISFIED NEUTRAL DISSSATISFIED HIGHLY
DISSATISFIED
DISCOUNT 11 16 11 3 9
CUSTOMER
SERVICE
12 21 9 2 6
DELIVERY
TIME
13 18 9 5 5
EXCHANGE 15 17 8 5 5
CASH ON
DELIVERY
17 19 5 4 5
PACKAGING 19 13 7 2 9
0
5
10
15
20
25
VERY MUCH SATISFIED
SATISFIED
NEUTRAL
DISSATISFIED
FHIGHLY DISSATISFIED

17. 4.16 RESPONDENTS LIKE TO RECOMMEND OTHERS TO BUY PRODUCT OF MYNTRA.
RECOMMENDED NO OF RESPONDENT PERCENTAGE
YES 46 92%
NO 4 8%
TOTAL 50 100%
INTERPRETATION:-
The table shows that the 92% of respondents are yes and remaining 8% are not
recommended others to buy product of MYNTRA.
YES
92%
NO
8%
NO OF RESPONDENTS

18. 4.17 promotional strategies of MYNTRA.
Promotional
strategies
5 4 3 2 1
Coupon
bough
14 15 8 5 8
Festival
offer
18 17 9 5 1
End of
reason sale
10 15 17 2 6
Delivery
charge
15 18 8 2 7
Discounts
and deals
11 23 9 5 2
14
18
10
15
11
15
17
15
18
23
8
9
17
8
9
5
5
2
2
5
8
1
6
7
2
coupon bough
festival offer
end of reason
delivery charge
discounts and deals
promotional strategies
Series5 Series4 Series3 Series2 Series1

19. 4.18 satisfied with online shopping
satisfied No of respondents Percentage
Strongly agree 13 26%
Agree 26 52%
Neutral 9 18%
Disagree 1 2%
Strongly disagree 1 2%
Total 50 100%
INTERPRETATION:-
The tale shows that 26% respondents are strongly, 52% respondents are
agree, 18% respondents are neutral, 2% respondents are strongly disagree and
remaining 1% respondents are strongly disagree.
26%
52%
18%
2% 2%
OVER ALL SATISFIED WITH ONLINE
SHOPPING
STRONGLY AGREE AGREE NEUTRAL DISAGREE STRONGLY DISAGREE

20. 4.19 continue with MYNTRA service.
Service No of respondents Percentage
Yes 35 70%
No 1 2%
May be 14 28%
Total 50 100%
INTERPRETATION:-
The table shows that 35 respondents are continue with online shopping , 1
respondents are not continue with online shopping and remaining 14 respondents
are may be continue with online shopping of MYNTRA.
yes
70%
NO
2%
Maybe
28%
no of respondent

21. QUESTIONNARE
1. Name:- ____________________________
2. Gender : MALE
FEMALE
3. Age Classification :- Below 18-25
25-35
35-45
Above 45
4. Marital Statues:- Married
Unmarried
5. Occupation:- student
Service
Self employment
Others
6. Education classification:-
SSLC
PUC
Graduate
Post graduate
Others
7. How often do you purchase online?
Regularly
Often rarely
Occasionally
Sometimes

22. 8. Which Of The Others Websites, You Are Using Apart From Myntra?
FLIPKART
AMAZON
JABONG
MEESHO
OTHERS
9. Which of the product have you purchased in Myntra?
Cloth
Handbags
Cosmateties
Footwear
Others
10. Rate the following factors that motivates you a buy in Myntra?
Factors 5 4 3 2 1
Delivery
time
Price
Quality
Availability
Brand
Payment
mechanism

23. 11. Please rate the promotional of Myntra in comparison to others?
Poor
Average
Good
Very good
Excellent
12. Do you hope a special offer from Myntra?
Yes
No
13. Are you satisfied with product information displayed in Myntra?
Very much satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
14. Do you think marketing strategies help company to increase sales?
Yes
No

24. 15. Rate the following factors influence you before making a selection of product
in Myntra?
Factors 5 4 3 2 1
Rating
Brand
Discounts
advertisement
Price
16. Are you satisfied the following features of Myntra?
Features Very much
satisfied
Satisfied Neutral Dissatisfied Highly
dissatisfied
Discount
Customer
service
Delivery
time
Exchange
Cash on
delivery
Packaging
17. Would you recommend others to buy products of Myntra?
Yes
No

25. 18. Rate the following promotional strategies of Myntra?
Promotional
strategies
5 4 3 2 1
Coupon
bough
Festival
offer
End of
reason sale
Delivery
charge
Discounts
and deals
19. Are you overall satisfied with online shopping?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
20. Are you continuing with Myntra services?
Yes
No
May be