Cliches about mobile development
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Mobile VAS & Apps Conference, 2012, Sankt Petersburg Mobile applications (non-gaming) and infrastructure for mobile applications (marketplaces, development, marketing, monetization) Cliches about mobile development and applications developers (Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnerships)
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Cliches about mobile development
- 1. Cliches about mobile development! Thibaut Rouffineau www.wipconnector.com www.wipfactory.com uk.droidcon.com @thibautR
- 2. Who wants a ticket for Mobile World Congress?
- 3. Which of these 4 countries represents Russian developer activities on Odesk? Tweet your answer 1,2,3 or 4 @thibautR #vasforum 1 2 3 4 3
- 5. "I'm going to destroy Android, because it's a stolen product” goodevil-0 "I'm willing to go thermonuclear war on this”
- 14. What do you love about black and white?
- 16. "I'm going to destroy Android, because it's a stolen product” goodevil-0 "I'm willing to go thermonuclear war on this”
- 17. Grey works!!!!
- 18. The developer
- 19. Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012
- 23. The Grey team
- 24. The white mobile web
- 25. The Black mobile web
- 26. The Black Apps
- 27. And for Android?
- 28. Grey apps ?
- 32. Open playing app field? Android iOS Nokia WP7 Apps 450,000 550,000 65,000 70,000 Download/ 1.1B 1.2B 390M <35M month Average download 2444 2181 6000 500 per month per app Data: various announcements by vendors April 2012
- 33. 12 months ago… Android iOS Nokia WP7 Apps 320,000 500,000+ 50,000 35,000 Download/ 1.1B 1B 300M <35M month Average download 3300 2000 6000 1000 per month per app Data: various announcements by vendors September 2011
- 34. How many new websites in 2011? 300 million Added websites in 2011 555 million sites in total according to royal.pingdom.com http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
- 35. Open playing app field? Android iOS Nokia Web Apps 450,000 550,000 65,000 555M Download/ month & 1.1B 1.2B 390M 10,000B Page Views per month Average download per month per 2444 2181 6000 18,000 app / PV per site Data: various announcements by vendors April 2012
- 36. 6 months ago Android iOS Nokia Web Apps 320,000 500,000+ 50,000 255M Download/ month & 1.1B 1B 300M 2,600B Page Views per month Average download per month per 3300 2000 6000 11,000 app / PV per site Data: various announcements by vendors September 2012
- 38. Top 10 websites make up …….. of traffic!
- 39. Top 10 websites make up 41% of traffic!
- 41. Distribution
- 42. Math again! New apps / year 200,000 Cost of production $20,000 Cost of marketing $5,000 Developer total yearly marketing budget $1,000,000,000
- 43. Compare • $660MGoogle Sales & Marketing budget Q3’10 • $486M Apple advertising budget in 2008 • $400M Windows Phone 7 launch budget
- 44. Challenge the apps dogma! Apps are NOT what apps developers do! Apps are NOT bound to a technology! Apps do NOT live in a crowdy space Apps are NOT a distribution method
- 45. Which of these 4 countries represents Russian developer activities on Odesk? Tweet your answer 1,2,3 or 4 @thibautR #vasforum 1 2 3 4 52
- 46. 1 2 3 4 53
- 47. Thanks a lot! See you in BCN for MWC! Thibaut Rouffineau www.wipconnector.com www.wipfactory.com uk.droidcon.com @thibautR