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GROUP
COMMUNICATION AGENCY
GROUP
WHO WE ARE
Max Group is a communicationagency
We provide strategic advisory services and implementation of brand communication
With strategic & creative approaches, we create “Communication Journeys” that focus
on the right target audiences with the highest efficiency.
Digital Agency Production Community Media
1 WHO - About MaxDigital
2 WHAT - What we do & What we offer
3 WHEN - When you find us
4 WHY - Why choose us
5 HOW –Process - Case study
6 WHERE - Get in Touch
WELCOME
GROUP
At Max Digital ,STRATEGIC SOCIALMARKETING
are the heart of innovation.
We believe in the power of combination of
Strategic Thinking, Creative Direction andSocial
Media
STRATEGIC
SOCIAL
MARKETING
Max Digital is an important piece of Max Group and a pioneer in social media marketing in Vietnam
STRATEGIC THINKING
Creative DirectionSocial Media
WHO – ABOUT MAXDIGITAL
GROUP
OURS CLIENT
WHO – ABOUT MAXDIGITAL
GROUP
As the trusted digital partner with many famous Agencies and big Clients in Vietnam
Market, we become a part of your team. We put a lot of enthusiasm & professionalism
into your projects and make sure the process is high efficient.
THE TRUSTED DIGITAL PARTNER
&BECOME A PART OF YOUR TEAM
• Maximizing the creativity to find out the brand solution.
• Making the effort in management task when processing the
job becomes easily to handle.
• Supporting the highest performance with the best price.
• Co-Strategizing to determine the issues of job.
WHO – ABOUT MAXDIGITAL
WHAT
WE DO
GROUP
WHAT WE DO
WHAT WE DO: WE LAY A FIRM
FOUNDATION FOR AN EFFECTIVE STRATEGY
Be always curious andconstantly
digging the problem
Understand the brand and target audience
Cover the digital insight
Experience in running hundreds ofcampaign
Own & be a partner of third party
campaign tracking tools
Objective: bring your projects intolife
WHAT WE OFFER: BUILD THE RIGHT
THINGS FOR CLIENT
Identify the RIGHT issue.
Craft the RIGHT strategy andmessage
Select the RIGHT digital marketing
platforms
Set the RIGHT goals
Provide the RIGHT methods to manage
and measure.
Objective: Make sure the RIGHT direction
as the original plan inexecution
WHAT WE DO
We strongly believe that with digital expertise, we can help you to have the
best solution for yourbusiness aim.
Enter
new
market
BUSINESS
AIM
Launch new
products/
services
Develop
the brand
Enhance
Customer
relationship
Grow
Market
Share
Increase Sales/ Lead
databases
Develop impactful Marketing
Plan
Professionalizes all digital
Contents Develop
Marketing Strategy
Inefficient digital
activities
InconsistentMarketing
contents
Do not have
Marketing in-house
team
Do not expertise on Digital
Activities
Revenue/Sales
decreased
Lost-orientation for the
1st launching in Digital
Educate
consumers
Find the strong brand
positioning
Build brand
awareness
Build brand
identity
EXPECTATION
Low Engagement/ Interaction
SYMTOMPS
WHEN
YOU FIND US
GROUP
WHEN YOU FIND US
Social Media
Advertising
Web &Mobile Online PR
Content
Marketing
Adnetworks
• Facebook
• Youtube
• Zalo
• Linked In
• Skype,
• Viber
• Web Design &
Development
• Micro-site
• Landing Page
• Mobile Apps
• E-commerce
• PR Advertorial
• Display Ads
• KOLs Booking
• Copywriting
• Video Production
• Community
• Album shooting
• Forum Seeding
• Visually
• Online Display
Advertising
• Copywriting
• Pay-per-click
advertising
• Retargeting
OUR SERVICES
Advance your sales & outreach with our digital marketing services:
We help you reach potential customers, bring people back to your website, and achieve greater growth
GROUP
WHY
CHOOSE US
GROUP
WHY CHOOSE US
Save time & reduce thecampaign’s
management effort
See the reality before runningproject
Track easily KPIs immediately
Explore the social content strategy of
competitors
Maximize the end-results of campaign
OUR DIFFERENTIATION THAT HELPS YOU
All-in-one digital services
Provide full services on Digital
Real visualization
For all demo social contents, website/landing page/
micro-site in planning phase
Real-time report
For all running activities & indicators on Facebook
Real social performance analytics
Analyze deeply all competitor’ssocial activities
Conscientious project management
Apply A/B testing method and evaluate continuously
each running activity
At Max Digital, we help clients cut through the endless digital jargons to focus
on achievable outcomes
GROUP
HOW
WE DO
GROUP
HOW – PROCESS - CASE STUDY – PARTNERSHIP
HIGHT
LEVEL
PLANNING
CLIENT
BRIEF
DEFINE REQUIREMENTS
ANALYSIS SITUATION
IDENTIFY PROBLEMDEFINE STATEGY
• SWOT
• Brand Positioning
• Competitors Review
• Campaign Goals
• Marketing Activities
& Results in the past
• Research
• Opportunities
• Product’s Differentiation
• Segmentation & Targeting
• Forecast
• Customer Insight
• Strategic Approach
• Creative Concept
• Engagement Idea
• Objectives
• Reasons of camapaign
• Background
• Market Overview
• Target audience
• Budget
• Expected KPIs
2
1
GROUP
CONTRACT SIGN-OFFPREPAREAPPROVE &IMPLEMENT
REPORT IMPROVE
PROJECT
ACCEPTANCE
• Reviewing
&checking
• Rollout
• Master Timeline
• Content Roadmap
• Real Contents
• Policies Agreement
• KPIs Evaluating
• Replace Contents
(if needed)
• Periodical
report & KPIs
PROJECT
KICK - OFF
4
MONITOR
PERFORMANCE5 6
HOW – PROCESS - CASE STUDY – PARTNERSHIP
SOLUTION
EVALUATION VISUALIZE PROPOSE SOLUTION
• Communication
roadmap
• Digital activies
• Media Plan
• KPIs estimation
• Graphic user
interface
• Content demo
• Storyline
• Design mock up
• Presentation
• Feedback
• Revision
3
GROUP
CASE STUDY
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
GROUP
Maxgroup
Maxgroup
Maxgroup
Maxgroup
Maxgroup

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Maxgroup

  • 2. GROUP WHO WE ARE Max Group is a communicationagency We provide strategic advisory services and implementation of brand communication With strategic & creative approaches, we create “Communication Journeys” that focus on the right target audiences with the highest efficiency. Digital Agency Production Community Media
  • 3. 1 WHO - About MaxDigital 2 WHAT - What we do & What we offer 3 WHEN - When you find us 4 WHY - Why choose us 5 HOW –Process - Case study 6 WHERE - Get in Touch WELCOME
  • 4. GROUP At Max Digital ,STRATEGIC SOCIALMARKETING are the heart of innovation. We believe in the power of combination of Strategic Thinking, Creative Direction andSocial Media STRATEGIC SOCIAL MARKETING Max Digital is an important piece of Max Group and a pioneer in social media marketing in Vietnam STRATEGIC THINKING Creative DirectionSocial Media WHO – ABOUT MAXDIGITAL
  • 5.
  • 6. GROUP OURS CLIENT WHO – ABOUT MAXDIGITAL
  • 7. GROUP As the trusted digital partner with many famous Agencies and big Clients in Vietnam Market, we become a part of your team. We put a lot of enthusiasm & professionalism into your projects and make sure the process is high efficient. THE TRUSTED DIGITAL PARTNER &BECOME A PART OF YOUR TEAM • Maximizing the creativity to find out the brand solution. • Making the effort in management task when processing the job becomes easily to handle. • Supporting the highest performance with the best price. • Co-Strategizing to determine the issues of job. WHO – ABOUT MAXDIGITAL
  • 9. GROUP WHAT WE DO WHAT WE DO: WE LAY A FIRM FOUNDATION FOR AN EFFECTIVE STRATEGY Be always curious andconstantly digging the problem Understand the brand and target audience Cover the digital insight Experience in running hundreds ofcampaign Own & be a partner of third party campaign tracking tools Objective: bring your projects intolife WHAT WE OFFER: BUILD THE RIGHT THINGS FOR CLIENT Identify the RIGHT issue. Craft the RIGHT strategy andmessage Select the RIGHT digital marketing platforms Set the RIGHT goals Provide the RIGHT methods to manage and measure. Objective: Make sure the RIGHT direction as the original plan inexecution
  • 10. WHAT WE DO We strongly believe that with digital expertise, we can help you to have the best solution for yourbusiness aim. Enter new market BUSINESS AIM Launch new products/ services Develop the brand Enhance Customer relationship Grow Market Share Increase Sales/ Lead databases Develop impactful Marketing Plan Professionalizes all digital Contents Develop Marketing Strategy Inefficient digital activities InconsistentMarketing contents Do not have Marketing in-house team Do not expertise on Digital Activities Revenue/Sales decreased Lost-orientation for the 1st launching in Digital Educate consumers Find the strong brand positioning Build brand awareness Build brand identity EXPECTATION Low Engagement/ Interaction SYMTOMPS
  • 12. GROUP WHEN YOU FIND US Social Media Advertising Web &Mobile Online PR Content Marketing Adnetworks • Facebook • Youtube • Zalo • Linked In • Skype, • Viber • Web Design & Development • Micro-site • Landing Page • Mobile Apps • E-commerce • PR Advertorial • Display Ads • KOLs Booking • Copywriting • Video Production • Community • Album shooting • Forum Seeding • Visually • Online Display Advertising • Copywriting • Pay-per-click advertising • Retargeting OUR SERVICES Advance your sales & outreach with our digital marketing services: We help you reach potential customers, bring people back to your website, and achieve greater growth
  • 14. GROUP WHY CHOOSE US Save time & reduce thecampaign’s management effort See the reality before runningproject Track easily KPIs immediately Explore the social content strategy of competitors Maximize the end-results of campaign OUR DIFFERENTIATION THAT HELPS YOU All-in-one digital services Provide full services on Digital Real visualization For all demo social contents, website/landing page/ micro-site in planning phase Real-time report For all running activities & indicators on Facebook Real social performance analytics Analyze deeply all competitor’ssocial activities Conscientious project management Apply A/B testing method and evaluate continuously each running activity At Max Digital, we help clients cut through the endless digital jargons to focus on achievable outcomes
  • 16. GROUP HOW – PROCESS - CASE STUDY – PARTNERSHIP HIGHT LEVEL PLANNING CLIENT BRIEF DEFINE REQUIREMENTS ANALYSIS SITUATION IDENTIFY PROBLEMDEFINE STATEGY • SWOT • Brand Positioning • Competitors Review • Campaign Goals • Marketing Activities & Results in the past • Research • Opportunities • Product’s Differentiation • Segmentation & Targeting • Forecast • Customer Insight • Strategic Approach • Creative Concept • Engagement Idea • Objectives • Reasons of camapaign • Background • Market Overview • Target audience • Budget • Expected KPIs 2 1
  • 17. GROUP CONTRACT SIGN-OFFPREPAREAPPROVE &IMPLEMENT REPORT IMPROVE PROJECT ACCEPTANCE • Reviewing &checking • Rollout • Master Timeline • Content Roadmap • Real Contents • Policies Agreement • KPIs Evaluating • Replace Contents (if needed) • Periodical report & KPIs PROJECT KICK - OFF 4 MONITOR PERFORMANCE5 6 HOW – PROCESS - CASE STUDY – PARTNERSHIP SOLUTION EVALUATION VISUALIZE PROPOSE SOLUTION • Communication roadmap • Digital activies • Media Plan • KPIs estimation • Graphic user interface • Content demo • Storyline • Design mock up • Presentation • Feedback • Revision 3
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