UX expert review ("Heuristic evaluation") is a process of examining the user-interface of a product and identifying usability problems. The interface is judged through recognized usability principles (the "heuristics"). The process is quick, relatively inexpensive & easy to perform. Preparations before performing the review are essential. The preparations include defining main target users ("personas") and their usage-scenarios. Properly done, an expert can give a better overall perception and a clear, prioritized to-do problems list. The lecture itself contains many do's & don'ts examples from a wide variety of products. UX expert review is not just a process: it is a state of mind relevant at ALL phases of product development.

1. UX Expert Review | Do it yourself
Shai Granot
May 6, 2015
http://www.carmeliaray.com/paying-it-forward

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About Shai Granot
 UX experience:
 Worked at
» Consultancy
» In-house team
» Freelance consulting (current)
 Clients
» Early stage start-ups 
» Corporate
10years
10 years
http://www.flickr.com/photos/mictlan74/3374564653

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Agenda
 ALL Evaluation methods
 Expert review
» Preparations
» Reviewing
» Post review: Do’s & Don’ts
» Pros & Cons
» KPI
 Summary, Q&A
http://www.flickr.com/photos/internetsociety/7247835714

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ALL Evaluation methods
 Focus groups
 User surveys
 User-support interview
 User interviews
 Usability tests
 Web analytics, A|B testing
 Field observations
 Expert Review
http://www.flickr.com/photos/rubberdreamfeet/5836166903

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Expert Review
http://www.flickr.com/photos/andercismo/2349098787

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Expert Review | Synonyms
 “Heuristic evaluation”
 “Application review”
 “Software review”
http://www.flickr.com/photos/thenationalguard/4190180189

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Expert Review | Process overview
http://www.flickr.com/photos/rswatski/6272624861 http://www.flickr.com/photos/state_library_south_australia/3908342724 http://www.flickr.com/photos/internetfan/5800677341
Reviewing Report findingsPreparations

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Expert Review | Preparations
http://www.flickr.com/photos/rswatski/6272624861

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Fraudster
Key user, Persona
(*) System’s security decrease by 97.7%
http://www.flickr.com/photos/bz3rk/3155825556
http://www.flickr.com/photos/seaniz/9914998 & http://www.flickr.com/photos/83633410@N07/7658039864

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Main user,
persona?
http://www.flickr.com/photos/intelfreepress/6882455065 & http://www.flickr.com/photos/tomsaint/2595362165

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http://www.thevillageonline.com

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http://www.timetoknow.com
 Vision:
Improve the teaching and
learning experience
through technology
» Technological infra
» Digital content
» Digital teaching platform

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http://www.timetoknow.com

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http://www.timetoknow.com
Eyes on the Teacher
Your activity was saved
and will be resumed soon

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Look also for
Missing features
Usage scenarios
according to user’s goals
Do not
Write a user’s guide
Write according to current
status (& limit review only to
bugs)
And look for
Unused features
http://www.timetoknow.com

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Preparations | Persona
Personas
are reliable and realistic
representations of your key
audience segments for
reference Link 

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Expert Review | Preparations
 Define users / personas
» Link 
 Usage scenarios
» Define
» Prioritized
 Usage scenarios according to
user’s goals
» Look also for missing features
» Do not write a user’s guide or
according to current status
 Documentation file to enter
bugs, snapshots & suggestions
http://en.wikinoticia.com/lifestyle/psychology/119750-dissociative-identity-disorder

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Expert Review | Reviewing
http://www.flickr.com/photos/state_library_south_australia/3908342724

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Categorize according to user’s goals,
Not according to R&D efforts

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Describe bug behavior:
flow & impact
Jing software: instantly capture images and videos Download Link 
http://www.tzofit.co.il

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Content
vs.
Persona
RunKeeper

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Content vs. Persona
http://www.flickr.com/photos/tomsaint/2595362165

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Expert Review | Reviewing
 Describe bug behavior &
impact
 Attach snapshot and / or video
clip (Jing software)
 Categorize according to
user’s goals
» Not according to R&D efforts
 Suggest solution(s)
 Excel hand-out
http://www.flickr.com/photos/library_of_congress/2179921774

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Expert Review | Report findings
http://www.flickr.com/photos/internetfan/5800677341

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Post Review | Do’s & Don’ts
Do’s
 Talk with people involved –
PM, R&D, QA - before sending
review or entering bugs
 Thank everyone involved
 Describe methodology
 Write an executive summary
 Enter bugs after presenting
review
 Set follow-up meeting
 Evaluate fix ROI (product’s priority x fix effort)

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Post Review | Do’s & Don’ts
Don’ts
 Send without reaching-out to
recipients
 Send to too many people
 Enter bugs without
coordination

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Expert Review | Pros & Cons
Pros:
» Quick
» Relatively inexpensive &
easy to perform
» Contains solutions /
corrective measures
Cons:
» Requires very good
knowledge of users
» Deviation from real users
& real context
http://www.flickr.com/photos/iguanajo/13663860

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Post Review | KPI
 Better overall perception
“We thought we had a great
product with some flaws. Now we
see it is not quit so…”
 Better mid-level perception
“We must fix our registration
process, while our product’s page
is relatively fine”
 Clear to-do list
“We have a prioritized list of
missing features & bugs. We’ll get
R&D estimates & get started”
http://www.flickr.com/photos/soldiersmediacenter/2587455526

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http://www.flickr.com/photos/coreyann/2474512901

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Google example | Doing the RIGHT thing
“Design is not just about
making things more useful…
Design is about figuring out
what is the right thing
to make”
http://www.youtube.com/watch?v=VDNngQjN6o4 , 3:00 min

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Expert Review | Summary
 What?
» Process flow: Preparations 
Reviewing  Report findings
» Quick, relatively inexpensive
» State of mind
 How?
» Preparations:
Personas & scenarios
 Provides
» Better overall perception
» Clear list of usability issues
 Why & when?
» Short in time or budget
» With good knowledge of users
http://www.flickr.com/photos/arselectronicacenter/8695704856

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Resources
 Personas
» Usability.gov (USA) 
» Wikipedia 
» Tal Florentin Lecture (Heb) 
 Expert Reviews
» Usability.gov (USA) 
» Wikipedia 
» Jakob Nielsen’s article 
www.flickr.com/photos/ 32607104@N08/6687324533

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The End...
 Q & A
Thanks, Shai@UxWorks.co.il 
http://www.flickr.com/photos/mimitran/433825738
Copyright 2014 UxWorks. All Rights Reserved.
il.linkedin.com/in/shaigranot