A review of 40 years in business with ZEISS and a brief outlook into the digital future

1. 40 Years ZEISS – An attempt to thank & entertain
No grandstanding as far as possible ;-)
Uwe Grunewald, © 1960-2016

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Grateful for so many great colleagues
Grateful for intersection of job & passion

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Grateful for all those years together with you
2016 Some summaries and time to thank and think beyond (3 stories)
1976 10 Years time to learn (5 stories)
1996 20 Years time to learn and do new things (27 stories)
1960 Time to start (1 story)
1986 10 Years time to apply the learned (7 stories)

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1960-1976: Mature my fathers genes
ZRA 1 Designer in Chief
Hansjürgen Grunewald (right)
VEB Carl Zeiss Jena, 1961

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Grateful for all those years together with you
1976 10 Years time to learn
1996 20 Years time to learn and do new things
1960 Time to start
1986 10 Years time to apply the learned
2016 Some summaries and time to thank and think beyond (3 stories)

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1976: Start education
Education as skilled worker for cutting- and fine mechanics starts with an work effort at a place known
today as Jembo Park, September 1976
Watch this rebels long hair

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1979: 1st Ascension Day Walking Tour
Start of a 20 years lasting tradition & getting a real man now ;-)
My masters Werner Urbich, Gerhard Lorenz and Michael Reß, 27.5.1979, Jena region

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1981-1986 Studying Physics & Diploma
Studying physics starts with an work effort to harvest potatoes, Kahla, September 1981

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1985: The first PC arrives in GDR
ZEISS-Office where I wrote my diploma theses, westward facing window, Hauptwerk, 1985

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1985: Wafefront Analyzer LITH
My theses advisors Großmann and Freitag, Basement of ZEISS-Hauptwerk, 1985

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Grateful for all those years together with you
1976 10 Years time to learn
1996 20 Years time to learn and do new things
1960 Time to start
1986 10 Years time to apply the learned
2016 Some summaries and time to thank and think beyond (3 stories)

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1988-1989 Doctoral studies (never finished)
Laboratory setup, 1990
Russian language proof required

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1991: Rotary Group Study Exchange
6 Weeks Michigan and Ontario
1. Dr. Christian Hoffmann, doctoral theses advisor who got
me in the game of the application
2. Heinz Strobel, my former boss who granted extended
“vacation” in troublesome times
3. Dieter Engelhard, Rotary District Governor
Mayors office in Flint, Michigan, May 1991

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1991: Endoscope QA machine
Safeguarding employment in troublesome times
Olympus Winter&Ibe, Hamburg, 1991
Wolfgang Freitag

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1993: China Optics

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1994: “Field Representative” in the US
Thornwood, Jim said: When will
you move over
N.I.S.T, Washington
Santa Barbara, CA, Digital Instruments – a competitor

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1996: Exhibition in Monterey
Legendary inventor of the “Beetle UHV-STM”:
Karl Besocke (blue shirt)
Also Torsten Antrack and Uwe Langenbach
UltraObjective
At the booth with Volkmar Stary

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1996: Scientific „career“ finished
(All papers on Linked-In)

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Grateful for all those years together with you
1976 10 Years time to learn
1996 20 Years time to learn and do new things
1960 Time to start
1986 10 Years time to apply the learned
2016 Some summaries and time to thank and think beyond (3 stories)

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1996-03-31: Entering a new era

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1997: Birth of the “Gardenparty”
The only low-res pic available

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1997: My mentors
150 years ZEISS MIC with Jim
Christmas „party“ with Franz

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1998: Installation of a new Domino Webserver
At Intershop, Beethovenstrasse, 100 m away from where I grew up. (Photo TLZ)

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1998: Sales Meeting in Mexico
First time the intranet helped in service

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2000: Online pioneers

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2000: Online Innovation with KRZ
Chat on our Homepage

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2001-04-02: Launch 1st e-Shop

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2002-2004: Pretty busy work and travel
Gerry McGovern, 2004
1st Web Summit in Aalen, 2002
ZEISS JAPAN

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2005: Google arrives at ZEISS

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2005: Christmas singing in Aalen

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2006-03-01: A new webserver
@KRZ with Steffen Finze, Daniel Schade and Matthias Pohl

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2006: 1st Team-Trip
Stützerbach, September 2006

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2006: Early adoption to social media

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2007: Neil Armstrong at IBM-Lotusphere
Keynote, Orlanda, 2007

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2008: Stop for Web Excellence
The one and only low light in 40 years
If you experience the „Peter Principle“ it will bless you, if
no one keeps you from further damage
Jörg!

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2009: Trying to “rescue” Lotus Notes

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2010: Inspiration
Tim Berners Lee on stage in Dresden

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2010: Keep on learning
CQ-Training in Basel

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2010: New data center, new search technology
Urchin installation in Erlangen with Lutz Ulrich

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2011: Concepts being approved

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2011: Violating all workers council rules

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2012: 1st Apps

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2013-07-30: A special Facebook Post to ZEISS

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2015: 6 Weeks Job Shadow in Silicon Valley
again, Jörg and all colleagues, who supported

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2015: New Orga - still the same people
Team-Trip Masserberg, September
Gardenparty, June

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2016: Preparing for the digital future

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Grateful for all those years together with you
2016 Some summaries and time to thank and think beyond (3 stories)
1976 10 Years time to learn
1996 20 Years time to learn and do new things
1960 Time to start
1986 10 Years time to apply the learned

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Trying to evangelize a 157 times …

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1991-2016: Business cards can tell stories
1991: First cards yet with GDR area code +37 1992: Old ZEISS-Logo
and „East“-Zipcode 6900
1993: China Optics,
new Logo
1997: 150 Jahre ZEISS1994: Compuserve
Email
1995: zeiss.de Email 1998: New Logo color
2001: Internet &
eCommerce
2002: Move to
Communications
2013: zeiss.com-Email

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2000-2016: Travel stats
0
50
100
150
200
250
• > 300 Business trips (230 € average cost)
• > 40 Cities
• > 5 Countries
• > 650 Days away from home

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Digital requires to imagine the unimaginable

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Scary ?
Eins lässt sich – zumindest derzeit – noch nicht in Algorithmen pressen: Leidenschaft. Gekoppelt
mit der Bereitschaft, auch Dinge zu tun, die nach historischer Erfahrung eigentlich schiefgehen
müssten.
Gewinnen wird daher der, der durch Daten fundierte Entscheidungen mit Instinkt und Leidenschaft
koppelt. Und mit der Gabe, sein Team, seine Mitarbeiter gegen alle Widrigkeiten von dieser Mission
zu überzeugen. Auf dass aus der Herrschaft der Daten keine Diktatur werde!
Matthias Hohensee, Bürochef Silicon Valley der WirtschaftsWoche
wiwo.konferenz.de/businessafterfuture/matthias-hohensee-aus-der-herrschaft-der-daten-soll-keine-diktatur-werden/

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In other words:
If you want to run a sustainable enterprise in the digital age, don't drum
up people to create digital projects and don't assign them tasks and
work, but rather teach them to long for the disruptive opportunities
- when digital meets physical.
Adopted from Antoine de Saint-Exupery

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