Woman Entrepreneurship presentation by P. RamaKrishna - General Partner, Utthishta at St. Anns College, Mehdipatnam, Hyderabad

1. Women Entrepreneurship
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Mr. P Ramakrishna
Utthishta Yekum Fund

2. Its not our abilities that show what we truly
are -Its our choices!
- J K Rowling
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Our Life Depends on
Our Choices and not on
Our abilities

3. Why Choose Entrepreneurship?
• To fulfill your dreams
• To work for yourself and to be in control of
your life
• To empower others and to be an
inspiration
• To contribute to the economic growth of
the nation
• To get financial independence
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4. Risks & Challenges
• It’s a Patriarchal Society!
• Most women have to balance raising a family with
running their business
• Financial Challenges in running a business coupled
with lack of easy credit
• Hard to sell in a predominantly male dominated
market
• Networking is crucial to the business but not all
women find it easy
• Most women are both less aggressive and less
assertive which hinders their deal making ability
• Destroy the wealth created otherwise also in case of
failures and impact the family relations.
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5. Entrepreneurship Phases
Venture Capital
Discontinuation of
business
Potential
Intentions Nascent
Entrepreneurs Entrepreneur
New
Entrepreneur
Established
Entrepreneur
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*Global Entrepreneurship Monitor 2013 Global Report

6. State of Women in Enterprises
• 3 million MSMEs in India with full or partial ownership, which
represent 10% of all MSMEs in India
• These contribute 3.09% of industrial output and employ over 8
million people
• 78% of women enterprises belong to service sector
• 98% of these businesses are micro-enterprises
• Over 51% of the MSMEs are located in the states of Kerala,
Karnataka, Tamil Nadu and West Bengal
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Source: IFC report on Improving Access to Finance for Women owned businesses in India

7. Support Programs for
Women Entrepreneurship
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INR 2.31trillion of financing was
extended to women owned
MSMEs in 2012 through various
schemes
Source: IFC report on Improving Access to Finance for Women owned businesses in India

8. Woman Entrepreneur Support
Programs in India
S.No Scheme Agency/Bank Details
1
TREAD scheme
for women
Ministry of Small
and Medium
Enterprises
30 percent of total project cost as government
grant, 70 percent by the appraising institution
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Bharatiya Mahila
Bank
Bharatiya Mahila
Bank
Working capital and term loan up to INR 20 Cr.
Specific Loan schemes for setting up home
catering, beauty salons and day-care centers.
Since the bank do not insist on collateral, the
loans of up to INR 1 Cr are insured with Credit
Guarantee Fund Trust for MSMEs
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ALEAP and
CGTSI
Andhra Bank
Credit facility up to Indian rupees 10 million
without collateral security or third party
guarantee for a tenure of five years.
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Akshaya Mahila
Arthik Sahay
Yojna
Bank of Baroda
Movable and immovable asset-based term loans
and working capital limits. 8

9. Woman Entrepreneur Support
Programs in India
S.No Scheme Agency/Bank Details
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Schemes for
professional and
self-employed
women
Oriental Bank of
Commerce
Term Loan - Maximum Indian rupees 500,000
including working capital limit of Indian rupees
100,000 for Five to seven year tenure
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Dena Shakti
Scheme
Dena Bank
Term loans and working capital limits with a
ceiling of Indian rupees 2 million
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Stree Shakthi
Package
State Bank of
India
Interest concessions of 5 percent based on
business enterprise for self-employed women
8 Cent Kalyani Central Bank
Loans up to Indian rupees 10 million without any
collateral security or third party guarantee.
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Marketing Fund
for Women
(MFW)
SIDBI
Provides assistance to women entrepreneurs and
organizations involved in marketing products
manufactured by women entrepreneurs to
increase their reach in domestic and international
markets. 9

10. Woman Entrepreneur Support
Programs - Global
• Goldman Sachs 10,000 Women is a global initiative that fosters economic growth by providing
women entrepreneurs around the world with a business and management education, mentoring
and networking, and access to capital. To date, the initiative has reached over 10,000 women from
across 43 countries through a network of 90 academic and non-profit partners.
• Women 2.0 is the world’s largest community-driven media brand designed for the next
generation of technology leaders. It creates content, community and events for aspiring and
current innovators in technology
• Golden Seeds is an angel investment group with more than 245 investors focused on the
opportunities of women-led businesses
• Project Eve – offers mentorship, networking, and support to other women to help bring more
women into the business world
• VC funds targeting women entrepreneurs - Forerunner Ventures, Belle Capital, Illuminati
Ventures, Isabelle Capital, The Women’s Venture Capital Fund and Pipeline Angels
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11. Role of Venture Capital in Fostering
Women Entrepreneurship
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12. What is Venture Capital
• Money invested in non-traditional startup
ventures by experienced investors/institutions
• What do the investors get ?
• A stake in equity
• A say in the decisions of the company
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13. VC Focused sectors
• Opportunity for Innovation
• Scaling up-Global level
• Value multiplication
• Unorganized to Organized
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14. Capital Supply Chain
Seed Funding
Promoters
Friends and
family
Angel
Funding
Early Stage
Funds
Growth
Funds
Inception
Prototype
testing
Product
roll out
Rapid
Growth
Expansion
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15. VCs at a glance
• The global VC investment in the year 2013
totaled USD 48.5 bn
• Global VC hotbeds – USA, Europe, China, Israel and India
• India ranks fourth in the global VC rankings and accounts for 3.7%
• India has seen the highest participation from angels and incubators
next only to Canada
• Survey shows that 62% of the Indian entrepreneurs believe access to
VC funding has improved
• Year 2013 saw a few good exits- just between four companies
Justdial, Redbus, GlobalLogic and Prizm, over US$ 2 billion of market
value was affected
• Impact investing generated around $100 million (roughly Rs 530 crore)
of capital in India in 2012 and is said to be growing at 30% per annum
Sources : E&Y Global VC Insights and Trends Report 2013; Tech Crunch; Wikipedia 15

16. Startup Mood*
• The average age group of entrepreneurs is seen to be
25-34 yrs
• Startup Mood in India :
• 42% believe that there are opportunities to start a business
• 56% believe they have the capabilities to start a business
• 40% fear failure
• 23% would want to start a business in next 3 years
• 62% see entrepreneurship as a good career choice
• 70% feel that entrepreneurs enjoy high status
• 61% feel that successful entrepreneurs receive media
attention
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*Global Entrepreneurship Monitor 2013 Global Report

17. Is Venture Capitalist
a Boss
Or a team player?

18. Knowledge Capital
• VCs v/s crowd funding : VCs not only invest
their money but also their valuable time
• Entrepreneurs these days need thought leaders and operational
experts to guide them to success
• VCs guide to ensure superior product development and in testing
the marketability of the product
• Most VCs invest in sectors that they have an expertise in, which
immensely benefits the startup
• Guidance in early Stages of business transformation
• VCs guide the startups to create their most value asset – the
IP
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19. Human Capital
– Hiring and retaining the right talent is one of the major
challenges faced by a startup
– A funded company scores higher on credibility
– Most funded startups have ESOPs as their cornerstone to
attract and retain talent
– Studies have shown that post VC investment,
• Employment growth in a company is 6 times
higher
• Employees compensation increases due to better
cash flows
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20. Networking
• VCs have a good network of other VCs, successful
entrepreneurs and technology/business strategy experts
• Entrepreneurs can benefit immensely from these connections
• VCs facilitate connections that could help startups get their
potential clients or potential investors
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21. Financial Capital
• VCs provide the much needed risk capital to entrepreneurs
• Support experimentation and risk taking
• VCs at later stages help sustain the business
• 90% of the startups fail due to poor cash flow management,
according to Dunn & Bradstreet
• VC also bring in financial discipline to a startup by guiding
them to stick to their budgets and to optimize their sales
cycle
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22. Case Study – Kiran Muzumdar Shaw
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23. Case Study – Kiran Muzumdar
Shaw
• Chairman and Managing Director of Biocon Limited
• Was recently awarded the Othmer Gold Medal, for outstanding
contributions to the progress of science and chemistry in 2014
• Mazumdar studied Malting and Brewing in Australia in 1974 and was the
only woman enrolled in the brewing course, and the top of her class
• She worked as a trainee brewer in Carlton and United Breweries,
Melbourne and as a trainee at Barrett Brothers and Burston, Australia.
• However, when she investigated the possibility of further work in
Bangalore or Delhi, she was told that she would not be hired as a master
brewer in India because "It's a man's work.”She began to look abroad, and
was offered a position in Scotland.
• She was offered the job of establishing Biocon’s operations in India,
which she accepted and started with a seed capital of INR 10,000 in 1978.
She owned 70% of the venture
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24. Case Study – Kiran Muzumdar
Shaw
• Initially, she faced credibility challenges because of her youth, gender and
her untested business model
• Funding was a problem: no bank wanted to lend to her, and some
requested that her father be a guarantor
• She also found it difficult to recruit people to work for her start-up. Her
first employee was a retired garage mechanic
• As well, she faced the technological challenges associated with trying to
build a biotech business in a country with a shaky infrastructure
• The company's initial projects were the extraction of papain and isinglass
• Within a year of its inception, Biocon India was able to manufacture
enzymes and to export them to the United States and Europe, the first
Indian company to do so
• At the end of her first year, Kiran Mazumdar used her earnings to buy a
20-acre property, dreaming of future expansion.
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25. Entrepreneurs should always
remember!
“I always believed
in myself”
Tyrone Bogues
Shortest NDA Basket
Ball Player
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26. Questions?
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