Presentation on Walt Disney
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Presentation on Walt Disney
- 2. SUBMITTED TO: MAβAM FALAK ATHAR SUBMITTED BY: β’ SHIEKH ABIRA KHALID β’ USMAN IKRAM β’ ZEHRA JABEEN KHAN β’ SARAH SHARIQ β’ RIZWAN MALIK β’ SANIA ALI
- 3. Overview of the Company: β’ It is a diversified multinational mass media corporation. β’ Walt Disney owns production companies, TV networks, theme parks, record labels, theatres and publishing companies. β’ It is the worldβs second largest media conglomerate in terms of revenue
- 4. History: β’ The Walt Disney Company was founded in 1923 by brothers Walt and Roy as an animation studio. β’ In 1928 they debuted Mickey Mouse and in 1940s they venture into television. β’ Disneyland theme park was officially opened on July 17th, 1955. β’ The headquarter of Walt Disney is in California USA.
- 5. Vision Statement To be one of the worldβs leading producers and providers of entertainment and information.
- 6. Mission Statement To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brand, creative minds and innovative technologies that make us the worldβs premier entertainment company.
- 8. Slogans: β’ Dreams Come True. β’ I'm going to Disney World! β’ The Most Magical Place on Earth. β’ The Happiest Place on Earth. β’ To make people happy β’ The vacation kingdom of the world.
- 9. Operation Strategy. β’ Diversification: For example: Establishment of the Disney Cruise Line the company grew by entering the cruise line market of the tourism and hospitality industries. β’ Product Development (Primary): The company releases new movies with corresponding merchandise. β’ Market Penetration (Secondary): The corporationβs strategic objectives is to use aggressive advertising
- 11. Corporate Level Strategy Business Level Strategy Functional Level Strategies Disneyβs businesses flourish in different aspects of entertainment industries, its divisions include: Parks and Resorts, Studios, Media Networks, Consumer Products and Interactive Media. Human Resource: The strategy of Human resource in Disney Park and Resorts is one of the factors make them such success. When recruiting new employees, the first priority is βattitudeβ, then their skills. Research and Development Investing Activities: They put great emphasis on Research and Development to meet the demands of this changing world. The main capital expenditures for the Parks and Resorts are expansion, new attractions, cruise ships, capital improvements and systems infrastructure. Walt Disney Parks and Resorts is one of Disneyβs most profitable business units, currently operating in six different locations around the world. Disney went with one of two ways: licensing or joint venture.
- 12. Popular Promotions: β’ Star Wars: The Force Awakens β content seeding. β’ #DreamBigPrincess campaign. β’ Beauty & the Beast & Spotify hub. β’ The Jungle Book reboot. β’ Disney in the West End pop up. β’ Mickey Mouseβs 90th birthday exhibit. β’ Disney Eats.
- 13. Responsible Supply Chain: Walt Disney rely on a dedicated, competitive, world-class supplier base to collaborate with their sourcing professionals and work within their infrastructure to bring the Disney magic to the customers and guests around the world.
- 14. β’ Suppliers Sustainability: Disney is dedicated to identifying and engaging suppliers that share their commitment to quality, service, cost and sustainability. β’ Suppliers Diversity: They believe that including diverse suppliers in sourcing process provides the greatest opportunity to develop the most innovative, highest quality, and most cost- effective business solutions.
- 15. Marketing Plan: The four most powerful marketing strategy of Walt Disney are: β’ Using Nostalgia to Establish and Maintain Customer Loyalty. β’ Targeting Audience Segments with a Multi-Channel Strategy. β’ Establishing Disney World and Disneyland as Destination Brands. β’ Masterful Brand Storytelling that Resonates and Inspires.
- 16. Competitors: The Walt Disneyβs top competitors include: β’ The fox entertainment β’ Time Warner Media β’ CBS β’ Comcast β’ Viacom β’ Sony.
- 17. SWOT Analysis
- 18. Popular and strong brand Growing portfolio of popular products Strong cooperative growth among business segments
- 19. Limited innovation Limited diversification Limited expansion of amusement parks
- 22. New Projects: Mickey & Minnieβs Runaway Railway Disney Epcot Disneyβs Riviera Resort
- 23. Merger & Collaborations: β’ COMME DES GARΓONS X MINNIE MOUSE β’ CHRISTOPHER KANE X BEAUTY AND THE BEAST. β’ DISNEY X ALDO SHOES. β’ BΓSAME COSMETICβS SLEEPING BEAUTY COLLECTION. β’ STAR WARS X BARBIE ANS X MICKEY MOUSE.
- 24. Recommendation: The recommendations based on this SWOT analysis of Disney are focused on improving business competitiveness and long-term success in the international market. Changes in the companyβs management and strategies must focus on using its strengths as internal strategic factors for ensuring growth despite the companyβs weaknesses. These strategies must also address the impacts of threats, while exploiting opportunities based on the external strategic factors in the conglomerateβs industries of operations.
- 25. THANK YOU
Editor's Notes
- Sarah will start this slide with the mindset of the owner.
- The WaltΒ DisneyΒ Company declares that theirΒ values; innovation, quality, community, storytelling, optimism and decency, are present in everything they do and help create the unified vision for their workforce. Some of their famous slogans are:
- The Walt Disney Company has a generic strategy for competitive advantage that capitalizes on the uniqueness of products offered in the entertainment, mass media, and amusement park industries which includes:
- The four most powerful marketing strategy of Walt Disney are: Using Nostalgia to Establish and MaintainΒ Customer Loyalty: Disney has been making anΒ emotionalΒ imprint on peopleβs lives since it was first founded in 1923. To harness theseΒ emotions as a marketing technique, Disney has mastered the use of nostalgia by reviving old classics likeΒ The Jungle Book. 2. Targeting Audience Segments with a Multi-Channel Strategy One way Disney keeps its fans engaged is by strategically creating content for different audience segments like star wars Instagram account for adults or frozen toys or other consumer goods of the Disney characters for Disney's fans. 3. Β Establishing Disney World and Disneyland as Destination Brands: Disneyland and Walt Disney World areΒ constantly changingΒ according to themes, events, and other popular trends of the moment. This creates a unique experience for returning visitors, and it ensures that Disney always has new content to promote. 4. Masterful Brand Storytelling that Resonates and Inspires: Disney is one of the most effectiveΒ brand storytellersΒ of the modern era, and itβs not just because theyβre an entertainment company they establish a distinct and brand touchpoint that isnβt overly promotional or advertorial in nature.
- http://panmore.com/walt-disney-company-swot-analysis-recommendations#:~:text=The%20SWOT%20analysis%20tool%20informs,threats)%20pertinent%20to%20the%20business.&text=This%20SWOT%20analysis%20of%20Disney,account%20when%20evaluating%20the%20business.