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Evolving The Impact of Usability Testing:
Supporting New Roles & Business Metrics
Andrew Jensen | VP of Product
Paresh Vakhariya | Sr. Director of Product
Quick Housekeeping
1
• Control panel on the side of your screen if you
have any comments during the presentation
• Time at the end for Q&A
• Today’s webinar will be recorded for future
viewing
• All attendees will receive a copy of the
slides/recording
• Continue the discussion using #uzwebinar
Agenda
• Dynamics of the evolving roles involved
in UX Testing
• A redesign driven by The evolving
needs of our customers
• Using UserZoom to improve UserZoom
• Demo: Intuitive Design, Rapid Study
Creation & Instant Recruiting
Andrew Jensen
VP of Product, UserZoom
Paresh Vakhariya
Sr. Director of Product, UserZoom
Evolving The Impact of Usability Testing:  Supporting New Roles & Business Metrics
Evolving The Impact of Usability Testing:  Supporting New Roles & Business Metrics
End User
UX Researcher
UX Consultant
UX Architect
Visual Designer
Product Manager
Creative Director
UX Research - The Market is Growing !
Human
Factors
Engineers
Information
Architects
User
Researchers
User
Experience
Consultants
User
Experience
Designers
User
Researchers
UX
Developers
UX
Strategist Product
Managers
DEMANDEXCEEDSSUPPLY
In our previous lives,
we lived here.
We wanted fast, in-
the-wild, real-time
testing, with instant
insights.
We needed to adapt
for feedback on-the-
go, multi-device,
and in a natural
context
Then UXers became really busy people...
Increased demand for
usability testing
How could they
cope with this
increasing demand?
Automation Of Usability Testing
• Software is helping automate the tedious
process of testing
• Enabled companies to scale their research,
do more with less
• Testing embedded in the design process -
test early, often, quickly
• More teams need to collaborate to create a
better overall user experience
• As a result, we see a WHOLE lot more
testing being done
EXECUTIVE STAKEHOLDER | CREATIVE
DIRECTOR | UX RESEARCHER | VISUAL
DESIGNER | ART DIRECTOR | UX ARCHITECT
| DEVELOPER
PRODUCT MANAGER | IXD PROTOTYPER |
INTERACTION DESIGNER
USER
FEEDBACK
Then & Now A Transformative Experience
Just-in-time nuggets of information : Actionable Insights
Dog-Fooding
Example 1 –
Duplicate Project
Evolving The Impact of Usability Testing:  Supporting New Roles & Business Metrics
Dog-Fooding
Example 2 –
Validate Content
Dog-Fooding
Example 3 – TOL
Videos
Dog-Fooding
Example 4 - 1st time
experience
Dog-Fooding
Example 5 - Can I
add more than one
segment?
Dog-Fooding
Example 6 - Migrate
desktop projects to
mobile with 1 click
An agile roll-out to address user feedback
5 25
All stages with rollback option
50 all
Number of Customers
Ongoing measurement of key metrics
“Measure What Matters” – Ben Yoskovitz @ Lean Analytics MicroConf
Important metrics that matter to us
Incremental
• # of users who try the beta
• # of users who stay in the beta (don’t revert back)
Longer Term
• Expansion of users in an account
• NPS
• Renewal Ratio
Let’s see a demo of the new
UserZoom!
Q&A
Have a question?
Type your question into the chat panel
We loved having you
with us today, thank you!
Need more info? We’re here to help.
Talk with one of our experts
userzoom.com/contact-us

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Evolving The Impact of Usability Testing: Supporting New Roles & Business Metrics

  • 1. Evolving The Impact of Usability Testing: Supporting New Roles & Business Metrics Andrew Jensen | VP of Product Paresh Vakhariya | Sr. Director of Product
  • 2. Quick Housekeeping 1 • Control panel on the side of your screen if you have any comments during the presentation • Time at the end for Q&A • Today’s webinar will be recorded for future viewing • All attendees will receive a copy of the slides/recording • Continue the discussion using #uzwebinar
  • 3. Agenda • Dynamics of the evolving roles involved in UX Testing • A redesign driven by The evolving needs of our customers • Using UserZoom to improve UserZoom • Demo: Intuitive Design, Rapid Study Creation & Instant Recruiting Andrew Jensen VP of Product, UserZoom Paresh Vakhariya Sr. Director of Product, UserZoom
  • 6. End User UX Researcher UX Consultant UX Architect Visual Designer Product Manager Creative Director
  • 7. UX Research - The Market is Growing ! Human Factors Engineers Information Architects User Researchers User Experience Consultants User Experience Designers User Researchers UX Developers UX Strategist Product Managers DEMANDEXCEEDSSUPPLY
  • 8. In our previous lives, we lived here.
  • 9. We wanted fast, in- the-wild, real-time testing, with instant insights.
  • 10. We needed to adapt for feedback on-the- go, multi-device, and in a natural context
  • 11. Then UXers became really busy people... Increased demand for usability testing How could they cope with this increasing demand?
  • 12. Automation Of Usability Testing • Software is helping automate the tedious process of testing • Enabled companies to scale their research, do more with less • Testing embedded in the design process - test early, often, quickly • More teams need to collaborate to create a better overall user experience • As a result, we see a WHOLE lot more testing being done EXECUTIVE STAKEHOLDER | CREATIVE DIRECTOR | UX RESEARCHER | VISUAL DESIGNER | ART DIRECTOR | UX ARCHITECT | DEVELOPER PRODUCT MANAGER | IXD PROTOTYPER | INTERACTION DESIGNER USER FEEDBACK
  • 13. Then & Now A Transformative Experience
  • 14. Just-in-time nuggets of information : Actionable Insights
  • 19. Dog-Fooding Example 4 - 1st time experience
  • 20. Dog-Fooding Example 5 - Can I add more than one segment?
  • 21. Dog-Fooding Example 6 - Migrate desktop projects to mobile with 1 click
  • 22. An agile roll-out to address user feedback 5 25 All stages with rollback option 50 all Number of Customers
  • 23. Ongoing measurement of key metrics “Measure What Matters” – Ben Yoskovitz @ Lean Analytics MicroConf
  • 24. Important metrics that matter to us Incremental • # of users who try the beta • # of users who stay in the beta (don’t revert back) Longer Term • Expansion of users in an account • NPS • Renewal Ratio
  • 25. Let’s see a demo of the new UserZoom!
  • 26. Q&A Have a question? Type your question into the chat panel
  • 27. We loved having you with us today, thank you! Need more info? We’re here to help. Talk with one of our experts userzoom.com/contact-us