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Conducting Remote Task-Based Usability Testing
on Your Mobile Website
www.userzoom.com

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The #1 Platform to Test, Measure and Monitor
User Experience
Our all-in-one enterprise solution make research & testing
cost-effective, agile and easy

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Mobile App Testing Capability –
End of March
Collect Powerful Quantitative and Qualitative Insights

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• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
Quick Housekeeping
Continue the discussion using #LearnRemoteUX
Continue the discussion using: #LearnRemoteUX
Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Sneha Kanneganti
UX Researcher
UserZoom
speaker
Meet Your Speaker
Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Agenda
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Unmoderated Remote Research for Mobile
• Execution of a Remote Task-based Study
• Participant’s Perspective
• Results
• Summary
• Q&A

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Unmoderated Remote Research for Mobile
Apps Mobile Web
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Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Task-based Remote Usability Testing
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Present goal as a real-world scenario
• Identify the goals of your research
• Ex. Findability. Preference. Satisfaction. Successful
Checkout
• Ex. Your company is co-sponsoring a
conference. You have decided to hand out business
card holders as promotional giveaways.

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Unmoderated Remote Research for Mobile
Conducting Remote Task-Based Usability Testing on Your Mobile Website
Version A Version B Version A Version B
• Low-fidelity mockups
• High-fidelity mockups
• Final versions
• Live site
• Benchmark

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How does it Work?
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
Click on the Link Safari Redirect App Store UserZoom App

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Participant’s Perspective
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Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Designing a UserZoom Mobile Study
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Regular Survey Questions
• Task Scenarios

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Designing a UserZoom Mobile Study
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Define Success

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Designing a UserZoom Mobile Study
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Logic & Conditions
• Randomization
• Think Aloud
• Video Question

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Think Aloud
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Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Conducting Remote Task-Based Usability Testing on Your Mobile Website
Unmoderated Remote Research for Mobile
• Effectiveness
• Efficiency
• Satisfaction
• Open Ended Feedback
Success,
85%
Non-
Success,
15%
5.3
5.1
5.4
1 3 5 7
Ease of Navigation
Amount of
Information
Overall look & feel

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Conducting Remote Task-Based Usability Testing on Your Mobile Website
Unmoderated Remote Research for Mobile
• Net Promoter Score
• Brand Perception
• Clickstream
39% 52%
61% 48%
Pre Task Post Task
Negative (1-2)
Neutral (3-5)
Positive (6-7)
Brand A Brand B

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Video Question
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Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Recruitment
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Within UserZoom
• External Panel
• Customer List
• QR Code

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Breadth of Research Capabilities
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Test Prototypes & Live Sites
• Conduct UX Benchmarking
• Multi Device User Experience Testing
• International Research

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Benefits of Remote Usability Testing
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Quick Results
• Cost Effective
• Users in their Natural Context
• Flexible & Scalable
• Rich Data

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Best Practices
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
• Define what is a successful outcome
• Avoid clues or leading the behavior too
closely
• Make the scenario actionable

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Conducting Remote Task-Based Usability Testing on Your Mobile Website
Coming Soon - Q1
Mobile Task-based
UT for Apps

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Questions
How to Improve Content Findability & Optimize Information Architecture with a Tree Test
http://www.nngroup.com/articles/task-scenarios-usability-testing/

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Need more info?
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Talk with one of our knowledgeable staff.
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