User testing throughout each stage of your company’s development process is a surefire way to keep your intentions inline with your end user’s expectations.
By integrating a ‘test and optimize’ approach from the outset of a new initiative you will be much less likely to run into major roadblocks and disappointing responses when you reach the finish line. You’ll be able to navigate questions raised during executive reviews by backing up your presentation with tested certainty, and build a business case for the more skeptical stakeholders.
2. By integrating a test and optimize approach
from the outset of a new initiative,
you will be much less likely to run into
major roadblocks and disappointing responses
when you reach the finish line.
31. GO FOR IT!
Short, manageable bursts of testing
will often yield very powerful insights and
help to keep your budget, resources,
and used time to a minimum.