Learn more about: - What's a win-back campaign? - When is the best time to use it? - Who should you target? - How to segment your users properly? - What kind of messages to be sent? - The power of "I miss you" message.

1. Create the best win-back
campaigns with
emails & live chat

2. - What's a win-back campaign?
- When is the best time to use it?
- Who should you target?
- How to segment your users properly?
- What kind of messages (content) to be sent?
- The power of "I miss you" kinda message.

3. Win-back campaigns
Goal: Re-engagement of the users who haven’t visited you for a specific
period of time.
There has been no interaction whatsoever with the website or
previous marketing campaigns.

4. https://wisepops.com/2016/08/08/winback-email-campaign/

5. Why should we care?
FIGHT THE CHURN RATE!

6. „80%of your future revenue will come from 20%
of your current customers”*
70% of marketers think that sustaining
a customer is easier than acquiring one
BUT only 30% of marketers focus on customer re-engagement.*
https://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#4d06bc9d5e8d
https://blog.fivestars.com/3-marketing-ideas-ways-to-win-back-lost-customers/

7. When is the best time to use it?

8. Who should you target?

9. Inactive
VS
Lost

10. Inactive
• Doesn’t read my emails
• Doesn’t click the links
• Doesn’t visit my page
• Doesn’t do any shopping
• Doesn’t use my product

11. Lost
• Unsubscribed
• Gave up on the product

12. How to segment your users properly?

19. What kind of messages (content) to be sent?
Emphasis of the absence
Reason to write; general
Benefit
Something for something
You are free to go.
You set the rules.

20. Offline activity
Catchy!
We all love discounts!

21. Lost lost lost
But no place for
personalization
Call to action
Isn’t it cute?

22. DIRECT
Personal opening
Reason for writing
Offer to help
Call to action

23. • Live chat
you!

25. marta@userengage.com