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Upworthy has always had what July 8 2015 — Upworthy Editorial Vision

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Veröffentlicht am

Upworthy has
always had
what we’ve
called, “the
Little Mermaid
strategy.”
We want to be
where the
people are.
By living in the
places people
naturally spend
time online (and
curating thousands
of stories), we’ve
been able to
measure what
resonates — even
on hard topics like
wage fairness,
reproductive
rights, or racism.
And so in the
same way
Netflix has
leveraged its
vast data trove
to create new
shows that
people love,
like “House of
Cards” or
“Orange Is the
New Black” …
Upworthy is
creating the kind
of stories we know
work with large
audiences (like
that delicious fast
food piece). 


This is true even
when the core
messages are
challenging or
seemingly “non-
viral.”

Veröffentlicht in: Marketing, Business
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