Amit Gautam
Founder & Director – Technology Solutions
Jim Rasmussen
Area VP – Americas

200 Clients in 13 Countries
Established in 2004
US
India
Australia
UK
Middle East
New Zealand
Nigeria Kenya Singapore
South Africa
Venezuela

Custom
eLearning
Custom
mLearning
Our Learning Solutions

35 Awards & Recognitions
Winner of eLearning Team of
Winner of a Silver award in CLO
magazine's 'Learning In Practice
Awards 2011' for UpsideLMS
UpsideLMS listed as one of
the 'Five Emerging LMSs to Watch'
in CLO Magazine ('10)
Winner of 8 Apex
Awards of Excellence
(‘14, '11, '09, '08 & '07)
Winner of 12 Brandon Hall
Excellence Awards
(‘12, '11, '10 & '09)
UpsideLMS featured in the '2010
Top 20 Learning Portal Companies List'
and '2011, 2012 & 2013 Watch List‘
by TrainingIndustry.com
Winner of Red Herring 100 Asia
Award in 2008 & finalist
in Red Herring Global 100 ('09)
Winner in Deloitte’s Technology
Fast 500 Asia Pacific 2008 & 2009 program,
and Fast 50 India 2008 program
The Year 2013
Featured in Training Industry's 2014
Content Development Watch List

Questions
How many devices do
you use in a day?
• One • Two
What operating system(s)
does/do your device(s) use?
• Windows
• BlackBerry OS
• iOS
• Android
• Three • Four
• Other

Agenda
Responsive
eLearning
Mobile
Learning
+
Performance
Support
(PS)
MARS
Chocolate Case
Study

The Multi-Device Landscape
Jan 2014 - American Adults
cellphone
smartphone
tablet
Use ONLY mobile to
access the Internet
1. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
2. link

Responsive
eLearning

What is Responsive eLearning?
eLearning that
responds to device size

Why Responsive eLearning?
• Enhanced reach – higher uptake
• Single source
 Ease of Maintenance
 Content Consistency
 Cost effective
• Track across devices
• Allow sequencing

Creating Responsive eLearning
Key Considerations & Challenges
• Browser-OS-Device Combinations
• Usability
• Content Display and Treatment
• Development Process

Creating Responsive eLearning
Key Considerations & Challenges
Browser-OS-Device Combinations

Creating Responsive eLearning
Key Considerations & Challenges
Browser-OS-Device Combinations
It should work on every possible device!
How to display content in a similar manner and achieve the same
behavior?
• Know every individual user-agent string
• Code differently for different browsers as required

Creating Responsive eLearning
Key Considerations & Challenges
Browser-OS-Device Combinations
Testing:
• Takes longer
• More complex and intricate
• Costlier
Test on actual target devices:
• Primary devices
• Most popular or largest volume of devices

Creating Responsive eLearning
Key Considerations & Challenges
Usability

Creating Responsive eLearning
Key Considerations & Challenges
Usability

Creating Responsive eLearning
Key Considerations & Challenges
Usability
Text Readability:
• Common size that is comfortably
readable on all devices
• Dynamic sizing
Consider accessibility
settings too.

Creating Responsive eLearning
Key Considerations & Challenges
Content Display

Creating Responsive eLearning
Key Considerations & Challenges
Content Display
Layout and transformation based on screen size:
• Retain meaning
• Achieve consistent look and feel
• Achieve user-friendly experience

Creating Responsive eLearning
Key Considerations & Challenges
Content Display

Framework for
Responsive eLearning Development

Using
Mobile Learning
for
Performance
Support
(PS)

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2006 2008 2010 2011 2012 2013 2014
Actual and predicted levels of mobile use
predicted
2015
predicted
Percentage Using mLearning
14
State of the Industry

Top Drivers for mLearning in 2013
access support at the
80% point of need 79%
improve employee
engagement
77%
improve communication
between individuals 76%
learners can use their
own mobile devices
74%
improve communications
between learners and tutors 71%
increase appeal to the
millennial learner
68% reduce cost of IT support/delivery
20
State of the Industry

State of the Industry
41%
Provide
Tablet
48%
Provide
Smartphone
52%
6%
3% 18%
15%
BYOD or not

Business Benefits of BYOD
eLearning has contributed to
improvements in organizational
productivity (31%)
43% 48%
of their managers report
additional business benefits
(38%)
29%
has made a significant contribution to
increasing organizational revenue (24%)
Staff benefits
learners put what they learn into practice
quickly (26%) 37% 34%
learners recommend eLearning
to colleagues to improve job
performance (21%)
35%
have noticed positive changes in staff
behavior (22%)
26

Understanding Benefits
43%
improvement in
productivity 73%
improvement in
revenue
44%
improvement in
time to competency 75%
improvement in the
number noticing positive
changes in staff behavior
Mobile Gets You in the Top Quartile (2x)
22

Case Study
MARS Chocolate

About the Client
• One of the world’s leading
chocolate manufacturers
• Employs more than 75,000 employees
in 21 countries
• 29 brands in total – including M&M’s,
Snickers, Dove, Skittles, Milky Way, and
the MARS bar

Current Learning Initiatives
Classroom training
eLearning (by using a Learning
Management System)

Challenges
• Training courses outdated and
not being used by sales team
• Sales team relatively
decentralized with many
working remotely
• Old model of flying sales team
to central location. Not cost or
operationally effective

Objectives
Deliver training in a way that would
engage their sales team and elevate
performance
Embed PS in sales team workflow to
support better execution /
performance

Objectives (Cont.)
Streamline orientation / more
effectively onboard new salespeople
Elevate selling skills & execution of
tasks through Blended Learning
approach

Introduction
iLearn App

iLearn – Overview of the App
What is it
How it will be used
Two sections:
• The App
• Administrator

iLearn – About the App
Steps
• Enable Wi-Fi on your
device
• Go to the MARS App
Store
• Search for iLearn
• Install iLearn App on your
devices

iLearn – Login
Steps
• Launch the app
• Login:
• Password:

iLearn – SYNC
• App is empty
• SYNC screen gets data
onto the app
• Only data that has been
assigned to a user will be
shown on the app
• On completion of SYNC,
Continue is enabled

iLearn – Dashboard
• Dashboard
• Notifications
• Alerts
• Personal details and
settings

iLearn – Learning Plan
• Clicking on the Learning
Plan shows a list of
learning plans
• Clicking on the ‘i’ gives
details about the
Learning Plan
• About Notifications

iLearn – Learning Plan
A learning plan can include:
• Documents (in PDF)
• Courses (in HTML)
• Podcasts (in MP3)
• Videos ( in MP4)
• Assessments
• Flashcards
• Survey
Mandatory and Optional

iLearn – Polls Section
• Active and Closed Polls
• How it works
• How it can be used at
MARS

iLearn – Ask an Expert Section
• Ask an Expert
• My Queries
• Queries for Me

iLearn – Use of App within MARS Chocolate
• Integrate with
Salesforce.com
• Updates
• How to keep interest
[http://www.upsidelearni
ng.com/blog/index.php/2
014/04/03/how-do-you-sustain-
interest-in-mobile-learning/]

How MARS is Using iLearn App
Onboarding new hire sales personnel
Solution / Product Training
To support blended learning (classroom +
mobile)
Deliver (push) dynamic sales training + PS
interventions virtually to the sales
organization
Embed PS tools and job aids within
salesperson’s workflow

Expected Outcomes
• Increase skill mastery and execution of sales
organization
• Drive brand awareness
• Elevate sales and service scores
• Increase revenue market share

Questions?