Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

The True ROI of Letting Influencers Run Your Content Production

1.101 Aufrufe

Veröffentlicht am

Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the most of it. Native advertising refers to the purchase of relevant, quality sponsored content to be displayed on blogs, websites and social networks. It can take the form of ads with a social context, in-feed units, recommendations “From Around the Web”, promoted listings, paid searches, standard ads with native elements, and custom campaigns.
CONTENT MARKETING ON STEROIDS
Influencer marketing is a cut above the rest of these approaches. It allows brands to increase reader engagement and get their point across with a deeper impact in an increasingly busy space. Fast Company reported that ad engagement rates for premium native advertising is over three times higher than other types of online advertisements.

Influencer-based native advertising companies use their relationships with influencers in a range of industries to enhance client brands. In many cases, they are propelled to the realm of thought leadership. However, the ROI of content produced by the influencer isn't just about engagement and lead generation. Influencer-based native advertising allows for organic amplification of a message as online WOM spreads like wildfire.
HIGHLY TARGETED PERFORMANCE
Influencer-based native advertising can assist companies in reaching untapped parts of their marketing funnel. Through these articles, it is now possible to reach a largest audience. Potential consumers can become aware of products and services they otherwise might not have found. Hyper-targeting features, especially within social networks, can assist in helping to zero in on the ideal client while lowering the cost of lead generation.

On another hand, influencer-based native advertising gives the opportunity to collaborate with Influencers. It can revitalize your content by adopting several editorial angles or working on a vertical approach (one editorial angle) shared in several language in different country.

Influencer-based native advertising makes marketers win at the productivity game because they are able to benefit from the influencers' work as well as their vast existing networks.
PARTNERING WITH INFLUENCERS
The key to successful native advertising is the creation of high-quality content with utility for the reader. If this is delivered, then sponsored ads are embraced by most readers. As presented in this infographic, 45% people trust the information written on a specialized blog (be it sponsored articles or not). Also, the average click through rate (CTR) for influencer-made articles is higher than any other channel (10 to 13% for an Upfluence Campaign against 1-7% for Google Search or 0.5% for Facebook Ads).
THREEFOLD NATIVE ADVERTISING PERFORMANCE
On top of the time saved on copywriting, the actual reach of influencer based native advertising is threefold. Publication will, of course, reach the media’s natural audience first. However, influen

Veröffentlicht in: Marketing
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

The True ROI of Letting Influencers Run Your Content Production

  1. 1. TRUE ROI CONTENT PRODUCTION Of Letting  Influencers Run Your The
  2. 2. Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the most of it.  But are you aware of the real benefits of letting Influencers run you content production?
  3. 3. CONTENT MARKETING ON STEROIDS
  4. 4. LIKES 1500 Influencer Marketing allows brands to increase reader engagement.  The average native ad article is shared 25.11 times by its readers on their personal social media platforms INFLUENCER MARKETING It also allows marketers to get their point across with a deeper impact in an increasingly busy space
  5. 5. But ROI isn't only about engagement and lead generation!
  6. 6. You win at the productivity game because you are able to benefit from the influencers' work Influencer-based native advertising will help you reach untapped parts of your marketing funnel. Potential customers can become aware of products and services they otherwise might not have found. It revitalizes your content by adopting several editorial angles or working on a vertical approach (one editorial angle) shared in several language in different country. 1 - HIGHLY TARGETED PERFORMANCE
  7. 7. 2 - PARTNERING WITH INFLUENCERS Is the chance to:  benefit from influencers vast existing networks. better reach people thanks to the engagement rate.
  8. 8. 3 - THREEFOLD NATIVE ADVERTISING PERFORMANCE The publication will reach the media’s natural audience first 01 03 Good quality content will generate user engagement 02 Influencers usually have a cross-media strategy online: they develop alternate communities on various social media platforms
  9. 9. One last benefit of Influencer based Native ROI: online reputation! High quality native advertising publications will necessarily rank well on your brand search engine queries.  It will strengthen your brand image on the long run and can, in some cases, bury bad press further down Google search engine result pages.
  10. 10. SO INFLUENCER-BASED NATIVE ADVERTISING... Will help you achieve highly targeted performance Benefit from a partnership with influencers Enjoy a threefold Native Advertising performance Impact postively your brand online reputation
  11. 11. Thank you If you’re planning a native advertising campaign, we’d love to help! Upfluence Runway SF 1355 market street, San Francisco, CA, 94114,USA www.upfluence.com Contact: Kevin Creusy kevin.creusy@upfluence.com +33 970 447 443

×