Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the most of it. Native advertising refers to the purchase of relevant, quality sponsored content to be displayed on blogs, websites and social networks. It can take the form of ads with a social context, in-feed units, recommendations “From Around the Web”, promoted listings, paid searches, standard ads with native elements, and custom campaigns.
CONTENT MARKETING ON STEROIDS
Influencer marketing is a cut above the rest of these approaches. It allows brands to increase reader engagement and get their point across with a deeper impact in an increasingly busy space. Fast Company reported that ad engagement rates for premium native advertising is over three times higher than other types of online advertisements.
Influencer-based native advertising companies use their relationships with influencers in a range of industries to enhance client brands. In many cases, they are propelled to the realm of thought leadership. However, the ROI of content produced by the influencer isn't just about engagement and lead generation. Influencer-based native advertising allows for organic amplification of a message as online WOM spreads like wildfire.
HIGHLY TARGETED PERFORMANCE
Influencer-based native advertising can assist companies in reaching untapped parts of their marketing funnel. Through these articles, it is now possible to reach a largest audience. Potential consumers can become aware of products and services they otherwise might not have found. Hyper-targeting features, especially within social networks, can assist in helping to zero in on the ideal client while lowering the cost of lead generation.
On another hand, influencer-based native advertising gives the opportunity to collaborate with Influencers. It can revitalize your content by adopting several editorial angles or working on a vertical approach (one editorial angle) shared in several language in different country.
Influencer-based native advertising makes marketers win at the productivity game because they are able to benefit from the influencers' work as well as their vast existing networks.
PARTNERING WITH INFLUENCERS
The key to successful native advertising is the creation of high-quality content with utility for the reader. If this is delivered, then sponsored ads are embraced by most readers. As presented in this infographic, 45% people trust the information written on a specialized blog (be it sponsored articles or not). Also, the average click through rate (CTR) for influencer-made articles is higher than any other channel (10 to 13% for an Upfluence Campaign against 1-7% for Google Search or 0.5% for Facebook Ads).
THREEFOLD NATIVE ADVERTISING PERFORMANCE
On top of the time saved on copywriting, the actual reach of influencer based native advertising is threefold. Publication will, of course, reach the media’s natural audience first. However, influen