1. Introduction to the
Company

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Agenda
Overview UpGrad
Key Trends & Hypothesis
Our Vision

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UpGrad – Overview
Vision
Target Segment
Approach
Initial Program
Offering
Team
 Redefine the digital learning experience to provide access to quality education at scale
 Working professionals looking to up-skill to further progress in their careers
 One year programs
 Initial focus areas: Digital Businesses, Data Analytics & Entrepreneurship
 Collaborate with leading:
 Corporates to identify required competencies and develop industry ready programs
 Universities and individual faculty to develop a robust curriculum, content & pedagogy
 Under the leadership of Ronnie Screwvala & Mayank Kumar, UpGrad has assembled a team with extensive
experience in education, media and technology products

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In 2022, India will have the largest 18-24 age population in the world; 1.5x China
In 2022, India will have the largest 18-24
age population in the world; 1.5x China
Our Team – In order to achieve our vision, we have gathered an experienced and passionate team
along with a committed capital of US$16m
Ronnie Screwvala
Co-Founder
• +25 years global
experience in digital
media, content &
entrepreneurship
• Prior to UpGrad, Founder
of UTV group, one of
India’s largest media
conglomerate – divested
to Walt Disney in 2012
• Founder of Swades
Foundation & Unilazer
Ventures
Ravi Chugh
Co-Founder, Product
• 5 years of technology and education
experience at Housing.com, Parthenon and
his own startup
• B. Tech from IIT Delhi
Marius Westhoff
Business Development & Alliances
• 5 years digital media and business
development experience at Bertelsmann
• BA International Management University
Essen, Germany
Mayank Kumar
Co-Founder & MD
• +10 years of experience in
consulting & investment
with a focus on education
sector
• Prior to UpGrad, VP
Education Strategy at
Bertelsmann India &
Senior Principal at The
Parthenon Group & Tata
Group
• MBA ISB Hyderabad and
B. Tech from IIT Delhi
Committed Capital Committed Team
Prabhav Phalgun
Co-Founder, Services
• 5 years of education experience at Parthenon
and Opera Solutions
• B. Tech from IIT Delhi
Ashima Chhalill
Academics and Content
• +10 years of entrepreneurial experience in
education in content design, teaching
• Authored several books & articles
• MBA IIM Ahmedabad, B.Com from DU

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Our Team – UpGrad team has extensive branding and industry experience to reshape the online
education sector and create new industry standards
As Founder of India’s largest media
conglomerate UTV, our Co-Founder Ronnie
has built and promoted global brands for
almost three decades
= On the Ground
Education Work
Executed by the
Team

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Agenda
Overview UpGrad
Key Trends & Hypothesis
Our Vision

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Observation 1 – To achieve the GDP growth targets, India needs to nearly double its tertiary
enrolment; brick and mortar institutions will not be a capital efficient solution
Sources: IMF, UNESCO
Strong correlation between GDP per capita and
enrolment rates
Brick and mortar institutions may not be a capital
efficient solution

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Observation 2 – Digital economies have reached their inflection point in India, disrupting traditional
industries and business models over the last 5 years
Internet and mobile connections
reaching scale
Consumer habits changing
Digital economies disrupting traditional
industries
 Consumers spend over 3
hours a day on smartphones
 50m consumers in India
shop online
 India is the 2nd largest
market for Coursera – the
largest MOOCs operator
 900m mobile phone
connections
 300m Internet users
 Mobile the main growth
contributor
 70% of internet users are
mobile-online

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Observation 3 – The world’s most reputed universities are entering the online degree space to cater
to the growing demand of online education and to stay at the forefront of innovation in education
Selected international faculties offering online degrees

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Hypothesis – Online education will play a crucial role in meeting the demand for quality industry
relevant, accessible & affordable education in India
• High quality faculties, content, curriculum &
pedagogy
• Engaging, personalized & adaptive
experience
• Relevant competency driven education based on
industry needs
• Hands on learning via exposure to real life case
studies and projects
• Anytime, Anywhere access across devices
(Laptop, Ipad, Moblie)
• Lower cost of education compare to
traditional brick & mortar institutes
Sustainable
Education System

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Agenda
Overview UpGrad
Key Trends & Hypothesis
Our Vision

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 Teaching Assistance (TA) support
 Dedicated non-academic support
 Facilitating offline student meet-ups
 Aggressive, targeted digital & offline
marketing
 Industry outreach for B2B sale
 Consultative sales process
 Live lectures
 Access to content across devices
 Peer to peer engagement & collaboration
 Adaptive & personalized learning
 Develop industry relevant programs
 Provide hands on learning via experiential
projects/case studies
 Enhance placement opportunities
 Senior faculty from top tier institutes to
develop online curriculum/pedagogy
 Relevant SMEs from the industry to develop
and deliver the course
Our Approach – UpGrad is taking a full stack approach to create a digital first learning experience
for its students
Engaging Content Student Support Services Targeted Marketing
Technology Platform Industry Partnerships World Class Faculty
Digital-First Learning Experience
 Short videos interspersed with assessments,
opinion polls etc.
 Video production by professionals from the
media/entertainment industry (executive
producers, editors etc.)

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Content Development – UpGrad has an in-house production capability to facilitate recording of raw content; we also have
a content strategy team of research assistants, script writers, instructional & graphic designers to convert the raw content
into an engaging digital learning experience

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Technology – UpGrad will build a technology platform that fosters active learning and peer to peer
collaboration to power the digital first learning experience
Interactive Asynchronous Content Peer-to-peer collaboration & learning Interactive Live Classroom Experience
• Active 2-way learning for all
asynchronous content
• Seamlessly integrate navigation points,
regular and formative assessment within
content
• Asynschronous cold calls, opinion polls,
and class discussions
• Collaborative assignments and group
projects within platform
• Peer help dashboards to post and search
questions, and accept answers
• Measuring class participation, gamification
and rewards for social gratification
• Collaborative breakout rooms
• Quizzes and polls
• Whiteboard and document collaboration
• Hand raise and class participation
*Note: The pictures on the slide are only representative and not actual

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Academic Support Non- Academic Support Offline Student Meetups
 UpGrad will have a dedicated team of
teaching assistants (TAs) to ensure quick,
accurate and efficient student doubt
resolution
 UpGrad will have a dedicated team of
student relationship managers/mentors
to guide, motivate and engage students
 UpGrad will organize regular offline meet-
ups to facilitate:
1. Student interaction & networking
2. Peer to peer collaboration on
doubt solving, case studies, group
assignments etc.
Support Services- UpGrad will have dedicated teams to provide academic & non-academic student support to
increase student motivation and engagement; regular offline student meet-ups will also be organized to
facilitate student interaction and networking
*Note: The pictures on the slide are only representative and not actual

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Corporate Partners
 Industry knowledge
 Latest skill trends
 Mentors
Our Approach – UpGrad will collaborate with academia and corporates to create state-of-the-art
online programs focusing on new age skill sets for working professionals
Academic partners
 Academic rigor
 Academic content
inputs
 Scientific knowledge
Highly flexible & engaging
(anywhere, anytime)
Highly industry
relevant & up-to-date
Academic rigor and
content
Platform
UpGrad
 Content
 Technology
 Services

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