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Up2U brand manual

Description about the look and feel of Up2U

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Up2U brand manual

  1. 1. UP2U BRAND MANUAL September 2017 Version 1 up2university.eu 1
  2. 2. INDEX 1. Brand Manual 2. Logo versions 3. Logo dimensions 4. Restrictions 5. Typography 6. Colors 7. Merchandising 8. Examples of good practices 9. Media Communication Package 10. Social media up2university.eu 2
  3. 3. BRAND MANUAL up2university.eu 3 The UP2U graphic standards manual aims to ensure the graphic coherence of all manifestations of the brand, establishing a solid, easily recognizable identity across the different communication channels. All the rules of this manual must be respected, without exception, regardless of the piece of communication to be produced. Compliance with these standards enhances the personality of the brand and ensures a cohesive image.
  4. 4. LOGO VERSIONS up2university.eu 4 Color Black & White The logo is the visual identity of an institution, company or organization. The displayed versions of the logo are the only versions which can be used on graphics or in the web.
  5. 5. LOGO DIMENSIONS up2university.eu 5 Print The maximum recommended reduction for the logo is 3,5cm wide. 2 cm 3,5 cm Web The maximum recommended reduction for the logo is 100px wide. 60 px 100 px The logo may only be reduced to a size which does not imply the total or partial loss of its visual identification.
  6. 6. RESTRICTIONS up2university.eu 6 Never condense the logo Never expand the logo Never change the typography Never include new elements or shapes in the logo Never change the logo colors Never change the proportions of the logo elements The use of the logo must comply with the following rules. The original logo can not be changed under any circumstances.
  7. 7. TYPOGRAPHY RALEWAY A FEW STEPS TO HIGHER EDUCATION ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 1234567890 up2university.eu 7 This typeface should be used for text and titles in print media, television, web and other media used in any type of Institutional or commercial communication.
  8. 8. SECONDARY TYPOGRAPHY ARIAL A FEW STEPS TO HIGHER EDUCATION ABCDEFGHIJKLMNOPQRSTUWVXYZ abcdefghijklmnopqrstuwvxyz 1234567890 up2university.eu 8 For enterprise applications where recourse to typography is difficult or impossible, a common source of operating system should be used, as a secondary typography. In this case, we chose the arial font.
  9. 9. COLORS ORANGE Pantone: C: 0 M: 75 Y: 100 K: 0 R: 242 G: 101 B: 34 Hex: F26522 YELLOW Pantone: C: 0 M: 50 Y: 100 K: 0 R: 247 G: 148 B: 30 Hex: F7941E GREY Pantone: C: 0 M: 0 Y: 0 K: 70 R: 109 G: 110 B:113 Hex: 6D6E71 LIGH GREY Pantone: C: 0 M: 0 Y: 0 K: 50 R: 147 G: 149 B: 152 Hex: 939598 WHITE Pantone: C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 Hex: FFFFFF up2university.eu 9 BLACK Pantone: C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 Hex: 000000
  10. 10. MERCHANDISING Personalized examples of logo application in merchandising with a white background: § T-shirt § Mug § Pencil § Usb pen up2university.eu 10
  11. 11. EXAMPLES OF GOOD PRACTICES These guidelines should be respected in all the brand presence, including: print, web, video and other digital media applications. § The logo must be used only on colors where it does not lose its readability, either positive or negative § In case of application on backgrounds or images, make sure you are using the logo in the version that allows the best possible reading. § In the next slides you will find some examples of good practices on how to use the typography and the logo in photos and videos. up2university.eu 11
  12. 12. up2university.eu 12 § Good application of text against a photo background § Always use the official Raleway font § Use a white rectangular box to improve readability against complex backgrounds TYPOGRAPHY
  13. 13. up2university.eu 13 § Whenever possible try to use the logo against a white background § Insert the logo in the area that allows better readability § Use the logo inside a white circle to improve readability in complex backgrounds HOW TO INSERT THE LOGO IN A PHOTO
  14. 14. up2university.eu 14 § Use the logo inside a white circle to improve readability in complex backgrounds § Position the logo in the upper right corner HOW TO INSERT THE LOGO IN A VIDEO
  15. 15. up2university.eu 15 HOW TO PLACE THE BRAND ELEMENTS The logo should be placed inside a white circle in the top right The Website URL should be placed inside a white box in the bottom right Text should be placed inside a white box
  16. 16. MEDIA COMMUNICATION PACKAGE We provide a communication package to be used by our partners in UP2U promotional activities: events, workshops, websites, social media, news and other digital media communications. The package includes: § UP2U Logo § Webfonts § Official images and photos § Flyers § Posters § Templates (Powerpoint) § Brand manual up2university.eu 16 DOWNLOAD
  17. 17. SOCIAL MEDIA CHANNELS Use the UP2U hashtags when promoting the service in Social Media: #up2u ; #up2universe Social Media Channels: • Facebook • Twitter • Linkedin • Google+ • Youtube up2university.eu 17 #up2u #up2universe
  18. 18. SOCIAL MEDIA IMAGE SIZES Templates to different social media image sizes are available for download in the link below: • Profile image • Cover image • Event image • Shared images up2university.eu 18 DOWNLOAD
  19. 19. SUPPORT Communication Team E-mail: wp2@lists.up2university.eu Know more about the project Website: www.up2university.eu up2university.eu 19

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Description about the look and feel of Up2U

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