Slides from webinar by Untold and Komfo 2014.02.27

1. The Value of Twitter for Business
Webinar by Untold and Komfo
2014.02.27

3. @ronnitino

4. Let’s talk about Twitter…
— How is Twitter good for business?
— Opportunities and challenges
— Cases (mostly Danish)
— Tools to help your business
and please, ask questions along the way!

5. 2014.02.27
The Value of Twitter for Business
Online adults’
use of social
networking sites
2012
16% use Twitter
67% use Facebook
2013
18% use Twitter
71% use Facebook
From: http://www.pewinternet.org/ - Dec 2013

6. 2014.02.27
The Value of Twitter for Business
Online adults’
use of social
networking sites
2012
16% use Twitter
67% use Facebook
2013
18% use Twitter
71% use Facebook
From: http://www.pewinternet.org/ - Dec 2013

7. 2014.02.27
The Value of Twitter for Business
Twitter Overtakes Facebook as
Teens’ Most Important Social Network

8. 2014.02.27
The Value of Twitter for Business
Mobile now driving
80% of Twitter traffic
80% UK and Spain
- 69% primary way
72% Netherlands
- 72% primary way
68% France
- 60% primary way
From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen

9. 2014.02.27
The Value of Twitter for Business
The Six Structures of
Twitter Conversation Networks
From: http://www.pewresearch.org/fact-tank/ - Feb 2014

10. 2014.02.27
The Value of Twitter for Business
The Six Structures of
Twitter Conversation Networks
From: http://www.pewresearch.org/fact-tank/ - Feb 2014

11. 2014.02.27
The Value of Twitter for Business
The Six Structures of
Twitter Conversation Networks
From: http://www.pewresearch.org/fact-tank/ - Feb 2014

12. Opportunities & Challenges

13. 2014.02.27
The Value of Twitter for Business

14. 2014.02.27
The Value of Twitter for Business
BRAND
MANAGEMENT
Upgrades and Improvements
Software Know-How
Feature Selection
PLATFORM
MANAGEMENT
Priority and
Schedule Management
Documentation
PROJECT
MANAGEMENT
Incorporation of Experience
Product Selection
PRODUCT
MANAGEMENT
Outreach
Events
Incentives
Issue Management
CUSTOMER
MANAGEMENT
Networking
Identification of Best Practices
Attend Trade Events
From: http://blogs.zdnet.com/Hinchcliffe
ADVERTISING AND
MARKETING
The Online
Community
Manager
a ”jack of all trades”
PROFESSIONAL
MANAGEMENT
STAFF
DEVELOPMENT
BUSINESS
PLANNING
COMMUNITY
MANAGEMENT
CONTENT
MANANGEMENT
Brand Support
Situation Management
Capture Brand and Feedback
Listen/Join Conversation
Marketing Analysis
Impact Reporting
Ad Rotation
Recruiting
Team Building
Staff Training
Budgeting
Goal Definiton
Business Alignment
Control/Management
Moderation and Rule Enforcement
Elicit Participation
Rewards and Incentives
Content Plan
Research and Insight

15. 2014.02.27
The Value of Twitter for Business
Prepared for ”Trial by Twitter”
From: http://www.thetimes.co.uk- Apr 2013

16. 2014.02.27
The Value of Twitter for Business
Social divide - Business as usual?
From: http://content.time.com/time/magazine/article/0,9171,2062464,00.html - Apr 2011

17. 2014.02.27
The Value of Twitter for Business
Profits or Loss?
What are my cost heavy
processes?
Where can we gain more
than we already have?
How can we benefit from
joining the conversation?
How can we improve
customer experience?
From: http://www.mediaweek.co.uk/article/1282074/mobile-driving-80-twitter-traffic via Nielsen

18. Cases of Twitter in Business

19. 2014.02.27
The Value of Twitter for Business
Seismonaut

20. 2014.02.27
The Value of Twitter for Business
Seismonaut

21. 2014.02.27
The Value of Twitter for Business
DTE Energy +
Detroit Red Wings
Purpose
- partnership
- awareness
- energy efficient goal lamps
Social media activities
- Four Goal graphics (Facebook)
- Social Saturday giveaways (Twitter)
- #lightthelamp (Twitter)
- @DetroitRedWings + @DTE_Energy
Results
- reached new customers
- 250 > 7500 fans in two weeks
- 30,000 entries for ticket giveaways
- Inspiring Efficiency Marketing Award
From: http://mwalliance.org/node/2031 – March 2011

22. 2014.02.27
The Value of Twitter for Business
Practical value and local flavour:
Police of South Jutland

23. 2014.02.27
The Value of Twitter for Business
The Sin of Auto-posting:
TV Syd

24. 2014.02.27
The Value of Twitter for Business
The Social Currency of RTs:
Spies Travel

25. 2014.02.27
The Value of Twitter for Business
Hashjacking in a good way:
Kvickly and #xfactordk

26. 2014.02.27
The Value of Twitter for Business
Hashjacking in a bad way:
Bold.dk and #sldk

27. 2014.02.27
The Value of Twitter for Business
Just being heard beats
getting what you’re after…

28. 2014.02.27
The Value of Twitter for Business
Wisdom of Crowds – and Sales:
Anna Libak by @ChristinaWedel

29. Useful Tools

30. 2014.02.27
The Value of Twitter for Business
Komfo

31. 2014.02.27
The Value of Twitter for Business
Hootsuite

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The Value of Twitter for Business
TweetDeck

33. 2014.02.27
The Value of Twitter for Business
Buffer App

34. 2014.02.27
The Value of Twitter for Business
Manage Flitter

35. 2014.02.27
The Value of Twitter for Business
Hashtracking

36. 2014.02.27
The Value of Twitter for Business

37. 2014.02.27
The Value of Twitter for Business
…and brand awareness
…and joining the conversation
…and possibly profits – if you know where to gain

38. Thank you!
Stay in touch
Ronni Tino Pedersen, MD
@ronnitino
rope@untold.dk
www.untold.dk