Digital
Marketing
Strategy
Presented by Unmesh Maitra

Objectives
Brand Awareness
Drive Sales &
Traffic
Reach out to large
audience
Generate Leads

LinkedIn
Idea Execution
The main objective would be to increase
engagement on the page by posting engaging
content about bond investment which would offer
helpful tips, information and recent trends about
the industry. The content focus should more be
on videos as it generates the highest impressions
on linkedin.
Sponsored content and inmail to reach out to people
with similar interests
Use of graphs and data in the posts for it to be more
eye catching.
LinkedIn groups can be used to reach out to a wider
audience which would help in building a community.
Use of hashtags
Distribution of content through publishing platforms
such as linkedin share etc.
Key Insight
Videos generate the highest
impressions for pages with
less than 5k followers.

Instagram
Content Idea Execution
One idea can be by having a series of posts
every week. For example - #TipTuesday
wherein there could be a short video/reel or a
creative post about a financial advice.
Publish relevant content such as strategies,
tips about investing.
Collaborate with financial influencers and create
engaging content around them. This would help in
the promotion..
Use of hashtags which are realted to investing
and finance which would help to reach a wider
audience.
Distribution of content through reels and igtv.
Video ads and sponsored posts to reach out to
people with similar interests.

Youtube
Idea Execution
Create high quality videos which would
include a mix of educational videos, bond
investment tutorials, market updates.
Influencer Collaboration - Youtube is a great
platform to partner with influencers and build
credibility for the brand.
Youtube shorts could be explored as it
generates more views as compared to a
normal video in case of channels with less
subscribers.
SEO optimization by using relevant keywords
and hashtags in the description which would
help in ranking our videos higher.
Promote the videos in other social media
handles.

Facebook
Content Idea Execution
Facebook groups could be utilized to
reach out to more people.
Publish content which could be used
on instagram and youtube as well.
Use facebook ads to promote the brand and
increase online visibility.
Conduct Q&A sessions by using facebook live.
This can be done in many groups at the same
time.

1 LinkedIn
Impressions, reach, engagement rate,
Unique Visitors, Page views
2 Instagram
Click Through rate, Page likes, Conversion
rate
3 Youtube Video views, video completion rates
4 Facebook
Impressions, Reach, Frequency, Average
video watchtime
Measurement Metrics

Measurement Metrics
Hootsuite
Mailchimp
Social Sprout
There are many social media analytics tools which are available
which helps to measure success of the campaigns. There are a
set of benchmarks on the basis of which the performance of
different social media handles can be determined. It also makes
the process of calculation of ROI a little easier.
Some of the tools which can be used are