2. Lecture Content
Sustainable Development
Sustainable Development and
Corporate Social
Responsibility
Corporate Social
Responsibility
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3. Lecture Content
ISO 26 000
Implementation of CSR – in
short
Local community and
business
Benefits from CSR
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5. Sustainable Development (2)
Cannot be measured without
measuring subjective
wellbeing and happiness
Human wellbeing – happiness
– economic growth
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6. Sustainable Development (3)
Economic growth achieved
at the cost of:
1. deeper inequality
2. decline of the number of
employees
3. climate change and
degradation
4. happiness and wellbeing
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9. Sustainable Development and
Corporate Social Responsibility
CSR = micro aspect of
sustainable development
Dedication of entrepreneurs to
susatinable development
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10. Corporate Social Responsibility (1)
Value creation for shareholders
through innovative strategies,
organization and operations
whilst improving the social
impact and the quality of the
relationship with nature
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11. Corporate Social Responsibility (2)
„The commitment of business to
contribute to sustainable
economic development, working
with employees, their families, the
local community and society at
large to improve their quality of
life” (WBCSD)
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12. Corporate Social Responsibility (3)
Human face of business
Profit is not the only reason of
doing business
Managing interested stakeholders
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15. Corporate Social Responsibility (6)
DEFENSIVE CSR – find how to
hide the problems caused by
business
OFFENSIVE CSR – future
oriented and innovative
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16. ISO 26 000 (1)
Provides guidance on how
businesses and organizations
can operate in a socially
responsible way.
This means acting in an ethical
and transparent way that
contributes to the health and
welfare of society.www.ecorl.it/en
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17. ISO 26 000 (2)
ISO 26000:2010 provides
guidance rather than
requirements, so it cannot be
certified to unlike some other
well-known ISO standards.
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19. ISO 26 000 - PRINCIPLES (4)
Respect for the rule of law
Respect for international norms of
behavior
Respect for human rights
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21. Interrelatedness of dimensions of
CSR
Carroll’s pyramid Venn’s
diagram
People – Planet - Profit
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22. Implementation of CSR (1)
Two preconditions:
3 questions &
identification of interested
stakeholders
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23. Implementation of CSR (2)
Two preconditions:
3 questions:
WHY?
HOW?
WHO?
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24. Implementation of CSR (3)
Two preconditions:
Identifiaction of interested
stakeholders: shareholders,
employees, governmental
agencies, NGO, media,
customers, suppliers, local
community etc.
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25. Implementation of CSR (4)
Main framework:
PLAN – DO – CHECK – ACT
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26. Local community and business (1)
Team player
Give back
Foundations
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27. Local community and business (2)
Foundations: innovations,
innovative projects with social
impact, stronger cappacity to
act, PPP,
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28. Benefits from CSR
Financial gains
Motivation of employees
Attraction of best employees
reputation
Supporting sustainable
development
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29. PARTNERS
Università Popolare di Firenze-IT
www.universitapopolaredifirenze.it
Federación Española de Universidades Populares-SP
www.feup.org
Pula Open University -HR
www.pou-pula.hr
Eu Trade-LT
www.eu-trade.org
Yunus Social Business-AL
http://ysbbalkans.com/
Università Telematica Uninettuno-IT
www.uninettunouniversity.net
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his project has been funded with support from the European Commission. Publication and
products reflect the views only of the ECORL Consortium, and the Commission cannot be held
responsible for any use which may be made of the information contained therein
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