HP 3Par StoreServ Storage: HP All Flash Array SSD
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Solid state drives are a game changer in the storage market. At this point, the performance benefits are common knowledge. But what might not be common knowledge is that SSDs have surpassed high speed spinning disk in capacity density. In the past 5 years, SSDs have increased in capacity by a magnitude of 38x while high speed spinning disks have only doubled And HP has been helping to drive this transition by working very closely with our SSD suppliers. For example, we are the only major storage vendor to offer a 1.92 TB drive. Our patented Adaptive Sparing technology, which is unique to HP, let’s us work with the SSD vendors to take stock 1.6 TB drives and extend them to 1.92 based on the technology. That’s an increase in usable capacity per drive of up to 20%. In June we announced this drive for the All-flash 7450 system and we are now extending this across the entire 3PAR Portfolio. For customers that are interested in deploying Flash in smaller increments, we are also introducing a 480 cMLC Drive across the entire portfolio. http://www.unitiv.com/hp-all-flash-array/
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HP 3Par StoreServ Storage: HP All Flash Array SSD
- 1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP 3PAR StoreServ Storage Eliminate compromise August, 2014
- 2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 The world is moving to a new style of IT Required business outcomes • Support growth without complexity • Respond to unpredictable demand • Provide instant access to information • Deliver high service levels at xSP costs • Reduce and manage business risk • Deliver investment protection Convergence Admin-driven control Cloud User-driven control Software-defined Application-driven control Legacy storage infrastructure has not kept up NOWTHEN Big data ITaaS Mobility explosion 50x Data
- 3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 Fragmented storage complexity is unsustainable THEN NEXTNOW Midrange VNX SSD XtremIO Virt VPLEX Entry VNXe Tier 1 VMAX Systemic gaps in legacy storage • Complex: 5 disparate point solutions. Zero cross-family interoperability or data mobility. • Compromised: Reliance on dual- controller architectures limits true tier-1 capabilities in midrange • Rigid: Hardware-defined provisioning slows deployment and response time • Expensive: <30% utilization, increasing CapEx and OpEx at odds with flat budgets
- 4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 The world is rapidly moving to a new style of IT NEXTNOWTHEN Desired outcomes • Speed: Instant access to applications and information • Agility: Transparent data & workload mobility • Scale: Massive data growth from new sources & devices • Economics: deliver internal IT at xSP costs & service levels Converged Infrastructure Software-Defined Datacenter ITaaS/Converged Cloud
- 5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 HP is leading in the next era of storage Virtualization, Cloud, Consolidation, Mission-critical Apps NEXTNOW Our vision: Polymorphic Simplicity Adj. Existence in several forms, shapes, & sizes Store HP 3PAR StoreServ • One Primary storage system architecture • One Set of common data services low-to-high • One Approach to block, object and file • One Architecture for both HDD and SSD/Flash
- 6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 Autonomic: Reduce time spent managing storage by 90% System responds effortlessly and instantly to new workload demands Multi-tenant: Double VM density per server – Guaranteed * Bulletproof tier-1 resilience for massive consolidation of unpredictable mixed workloads Efficient: Reduce capacity requirements by 50% - Guaranteed * Hardware enabled thin technologies and tiering for high efficiency without tradeoffs. HP 3PAR StoreServ The gold standard for tier 1 storage in Virtual/ITaaS Federated: Non-disruptive data mobility between systems HP Peer Motion for easy refresh and data services management across multiple arrays •As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for more details
- 7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 When Value Matters Starting at $25K HP 3PAR StoreServ is eliminating boundaries 7200 When Performance Matters Up to 900K IOPS @ 0.7ms latency When Scale Matters Up to 3.2 PB Polymorphic Simplicity ONE Architecture • ONE Operating System • ONE Interface • ONE Feature Set 7400 10400 10800 7450 All Flash Array7200 All Flash Starter Kit NEW
- 8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 HP 3PAR StoreServ validated for the new style of IT Cost: 7200 Value: 7400 Speed: 7450 Scale: 10000 Primary Storage 3PAR StoreServ • IT-as-a-Service leadership • Proven Flash-optimized • Disruptive Tier 1 midrange Gartner Critical Systems Capabilities #1 Mid Range Overall Use Case HP 3PAR StoreServ 7000 Gartner Critical Systems Capabilities #3 High End Overall Use Case HP 3PAR StoreServ 10000 InfoWorld Technology of the Year HP 3PAR StoreServ 7400 Midrange Array Best-in-Class HP 3PAR StoreServ 7400 Flash Memory Storage Array Recommended HP 3PAR StoreServ 7450
- 9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Recent HP 3PAR StoreServ Storage Wins
- 10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 HP 3PAR StoreServ is winning in the market HP midrange Total HP midrange revenue grew 73% with 3PAR StoreServ up 288% HP overall gained 6.2 pts market share Y/Y in CQ4’13 with 3PAR StoreServ growing 8.8 points of share HP 3PAR StoreServ is the #2 midrange FC array WW and #1 Midrange FC array in EMEA EMC midrange Hung on to #1 position, but lost 2.0 pts Y/Y in midrange FC share Source: IDC Worldwide Quarterly Disk Storage Systems Tracker – CQ4 2013, March 2014 *NetApp FASxxxx includes FAS3200, FAS6200 product family Leading midrange fibre channel SAN families
- 11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11 Solid State is game changer in storage market Spinning drives increase 2x while SSD increase 38x in the same 5 years 2014 2.1x increase in SSD size 1.920 1.200 2013 2.3x increase in SSD size 920 1.200 2012 2x increase in SSD size 400 900 2011 4x increase in SSD sizing 200 600 2010 Spinning Disk 12x more data 50 600 Spinning Disk (GB) vs. SSD (GB) 1.92TB cMLC 480GB cMLC 7450 All- Flash Available Sept 29th 7000 Sept 29th Sept 29th 10000 Future Future New lower priced SSDs coming for all 3PAR StoreServ!
- 12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 NOW Accelerate all mission- critical applications • Accelerated • Affordable • Enterprise-ClassFIRST Limited acceleration as a tier within legacy arrays THEN Accelerate niche applications with limited capacity and resiliency needs A better architecture for mainstream mission critical applications HP 3PAR StoreServ All-Flash Storage Announcing the end of traditional high-end auto-tiered arrays and niche flash startups
- 13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 Under $2 per GB Usable The beat goes on… All-flash now starting at $42K*! Flash for the Mainstream Continued JUNE 2014 The end of traditional high-end auto-tiered arrays and niche flash startups AUGUST 2014 Brought the Entry All-Flash 50% below competition $42K All-flash starting price *US street price assuming a 45% standard discount ~$100K ASP
- 14. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 3PAR SSD $/GB Adaptive Sparing Affordable: All-flash at less than $2 per GB usable 85% Lower $/GB in last 12 mo. Industry usable $/GB eMLC SSD 3PAR SSD $/GB Block-Zero Dedupe 3PAR SSD $/GB Thin Deduplication Thin Clones Industry raw $/GB 15K SAS HDD Saving money and capacity with the most complete set of data compaction technologies available • 4:1 to 10:1 depending on workload • Negligable performance impact due to unique hardware-acceleration 3PAR SSD $/GB cMLC SSD $13 $5 $4 $2
- 15. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 Flash for Everyone with the Right Data Services Priority Optimization Adaptive Optimization Adaptive Flash Cache Flash Cache. QoS. Sub-Lun Tiering Flash for EveryoneLegacy Hybrids Unpredictable performance with tiering Response time around 5ms Inefficient use of TBs with pools Rigid hardware-defined provisioning and QoS Allows SSDs to act as an extension of system cache and can as much as double read rates and reduce latency up to 70% Nondisruptive, autonomic-tiered storage to provide the right QoS to the right data at the right time Delivers assured QoS for all applications and tenants without physically partitioning resources
- 16. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you! For more information: http://www.unitiv.com/hp-all-flash-array/ Contact Unitiv: info@unitiv.com 877-621-4212
Editor's Notes
- Legacy designs are expensive, complex, and rigid 10 or more disconnected storage architectures Primary: Tier-1, midrange, flash, software Backup: branch, datacenter, virtual Archive: depot, compliance, sync/share Manual allocation of hardware resources per workload Inability to intelligently search or move data across silos Increasing CapEx and OpEx costs at odds with flat budgets
- Instant and constant access to applications and information Massive data influx from new sources (i.e. sensor data) Internal IT competing w/ Public Cloud economics & SLAs Service-level based tiering from on-premise to cloud Storage Ramifications Massive scale of capacity and performance for SLA optimization Co-location of storage and compute for cost optimization Seamless data mobility: Primary to BURA. On-premise to cloud. Open orchestration of storage for transparent service delivery
- More value for better decisions Intelligent integration into Autonomy and ISV analytic software Lower costs and greater agility Boost utilization and deliver federated data mobility Save time and reduce complexity Simplify with common management from entry to enterprise Primary storage system architecture Retention and protection architecture Set of data services low-to-high Approach to block, object and file Architecture for both HDD and SSD/Flash Extensible to software-defined delivery
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- Our approach is unique because in ONE architecture we can deliver the right solution. When value matters, when performance matters and when scale matters – This includes the 7000 models (two o them: a 7200 and a 7400) where pricing starts at $25K (US list), the 7450 for accelerated application performance taking advantage of an all flash solution, and the 10000 models (10400 and 10800) that scale to 3.2PB’s. One architecture means one OS that’s common across these platforms, one UI and Command Line so managing one model is the same as managing another and one common feature set so that the same rich set of data services is available regardless of model.
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- Q3 Data 1. FC SAN is the largest AND fastest growing mainstream Mid-range protocol (50.0% of Total; 4.4% YoY) a. NAS is second largest (33.0%; 0.9% YoY; 0.5% QoQ revenue growth respectively) b. WW Overall $2.72B; FC SAN $1.36B; NAS $0.89B 2. HP is gaining market share in the “largest” Midrange FC SAN market with 68.1% growth YoY and 6.9 pts gain (EMC down 5.5% and lost 2.6 pts YoY) a. HP: #2 $246.3M (18.1%); EMC #1 $339.3M (24.9%) [NTAP #4] 3. Looking at products in the midrange FC market, HP 3PAR is gaining massive market share with 261.5% growth YoY and 9.1% pts gain (EMC VNX lost share by -0.2 pts YoY) a. HP: now #2 position @ $173.9M (12.8%); EMC #1 $279.4M (20.5 %, but lost share by -0.2 pts YoY), NTAP FAS remained at #3 Q2 HP 3PAR StoreServ MR revenue grew by 296.2% Y/Y to $178.0 Million HP 3PAR StoreServ moved up from #6 position in CQ1’13 to #2 in CQ2’13 4.8 pts share gain Q/Q EMC VNX retained it’s #1 position for Q2’13, but market share declined 1.6 pts on a Q/Q basis
- Solid state drives are a game changer in the storage market. At this point… the performance benefits are common knowledge…. But what might not be common knowledge is that SSDs have surpassed high speed spinning disk in capacity density. In the past 5 years, SSDs have increased in capacity by a magnitude of 38x while high speed spinning disks have only doubled And HP has been helping to drive this transition by working very closely with our SSD suppliers. For example, we are the only major storage vendor to offer a 1.92 TB drive. Our patented Adaptive Sparing technology, which is unique to HP, let’s us work with the SSD vendors to take stock 1.6 TB drives and extend them to 1.92 based on the technology. That’s an increase in usable capacity per drive of up to 20%. In June we announced this drive for the All-flash 7450 system and we are now extending this across the entire 3PAR Portfolio. For customers that are interested in deploying Flash in smaller increments, we are also introducing a 480 cMLC Drive across the entire portfolio.
- At HP Discover in June, we made a pretty bold statement by announcing the end of high-end auto-tiered arrays. For the first time, we delivered All-flash at $2/Gb usable capacity… the same cost as high speed spinning disk. We did this through HP’s hardware accelerated compaction technologies, including new Data deduplication for the 7450 as well as the 1.92 cMLC drive I just mentioned. But…. the upfront cost was still fairly significant with average ASPs of over $100K Now, we are taking the next step to bring Flash to the mainstream by slashing the entry cost. Customer can now step into an all-flash array with a starting pricing point of just $35K. This is 50% below our major competitors. You can now talk all-flash to new parts of the marketplace. This will significantly expand the market, because if customers can get flash at the same price as a typical midrange array with more performance, and less power, and using less space, why wouldn’t they do it?”
- We are also making it much easier to deploy a little flash in each array. Up until now, it wasn’t always cost effective to deploy flash in hybrid arrays. No thin deduplication and inefficient storage pools created lots of wasted capacity. And you didn’t reap all the promised performance benefits with response times around 5 ms. This is all changing…. First, we are adding new compaction technologies including Inline Thin deduplication and Thin Clones software for the entire 3PAR portfolio. Previously, these were only available for the all-flash 7450. When these capabilities get added to the benefits of existing thin provisioning with zero-block deduplication, total useable capacity requirements for SSDs are reduced by more than 75%. It has never been more affordable to add a little flash to any hybrid array We are also introducing Adaptive Flash Cache for all hybrid arrays. I’ll touch on this more in a couple of slides, but the two most important things to note is that it is included in the 3Par OS and it leverages SSDs to extend cache for significant accelerated performance. The message you should be bringing to your customers is don’t just sit and spin! There has never been a better time to dip your toes into the flash pool and try a little…. All you need to take advantage of flash is just 4 SSDs. With thin deduplication, we can reduce your usable capacity requirements by 75% and you also get to reap the benefits of Adaptive Flash Cache for accelerated performance One note on Adaptive Flash Cache – at this point the 480 cMLC is not suitable for Adaptive Flash Cache, but all other SSDs are supported. The 480 cMLC is currently under investigation.