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Social Media for Fundraising

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Social Media for Fundraising

  1. 1. © Constant Contact 2016 Change name Simple Marketing Strategy for Small Business and Nonprofits How to Utilize Social Media to Drive Fundraising
  2. 2. © Constant Contact 2015 Laura B. Poindexter President, Queenb Creative, LLC Email: info@queenbcreative.com Welcome Questions after the event? facebook.com/laurabcreative @laurabcreative
  3. 3. © 2016 Constant Contact, Inc Impact of social media 84% of social media users share to show their support for a cause
  4. 4. © 2016 Constant Contact, Inc Your Advantage: your authentic connection with your audience © 2016 Constant Contact, Inc
  5. 5. 13 Facebook vs. Email
  6. 6. 4. Next steps
  7. 7. My 3 Cs of Social Media These are the 3 important things you need to address in developing your social media plan. Customer Who are they and where are they online? Content What do you have to say/share? Capabilities What can you do? @laurabcreative
  8. 8. © 2016 Constant Contact, Inc Photo sharing Video sharingNetworking Types of social sites
  9. 9. B2B, B2C & Non-Profit industries 1 time per day or week Photos,Videos, Links © 2016 Constant Contact, Inc Industries: What to Post: Frequency: Business benefit: Advertising platform Facebook
  10. 10. Food,Technology, Retail, Household Products, Entertainment Photos, Links,Videos © 2016 Constant Contact, Inc Twitter Industries: What to Post: Frequency: Text limit: 140 characters 5 to 7 times per day Business benefit:Fastest way to reach your audience, customer service
  11. 11. © 2016 Constant Contact, Inc LinkedIn Industries: What to Post: Frequency: Business benefit: Establish expertise, network within your industry Mostly B2B Studies, Guides, Whitepapers, Testimonials,Videos 3 or more times per week
  12. 12. © 2016 Constant Contact, Inc Pinterest Industries: What to Post: Frequency: Business benefit: Increase visibility, link to your website – helps with SEO Décor,Wedding, Fashion, Food, Beauty, Photography Images, Keywords, Links At least 5 times per week
  13. 13. © 2016 Constant Contact, Inc Instagram Industries: What to Post: Frequency: Business benefit:Provide creative context and visual inspiration to connect with customers Food, Art,Travel, Fashion Images, Hashtags, InstagramVideo 2-3 times per day
  14. 14. © 2016 Constant Contact, Inc Complete Your Profile & Brand
  15. 15. © Constant Contact 2014 Next Steps: text SOCIALAUDIT to 33444 • Social Media Profile Checklist
  16. 16. © 2016 Constant Contact, Inc •Announce your presence Invite & announce your presence © 2016 Constant Contact, Inc
  17. 17. © 2016 Constant Contact, Inc Seek out your existing and target audience
  18. 18. © 2016 Constant Contact, Inc Follow like- minded organizations
  19. 19. Emotional © 2016 Constant Contact, Inc What makes content shareable? Engaging VisualUseful
  20. 20. © 2016 Constant Contact, Inc Images Links Video
  21. 21. © 2016 Constant Contact, Inc Keywords & Hashtags (#)
  22. 22. Social media © 2016 Constant Contact, Inc Share your online content Website Email
  23. 23. Repurpose your email content © 2016 Constant Contact, Inc
  24. 24. © 2016 Constant Contact, Inc Share other’s content Add your own spin! • Your target audience • Similar businesses • Credible sources
  25. 25. © 2016 Constant Contact, Inc 80% valuable, interesting content Content Matters 20% Promotional content
  26. 26. Email Social Media 73% more customer engagement 57% more new customers 39% more business referrals = © 2016 Constant Contact, Inc
  27. 27. © Constant Contact 2016 Laura B. Poindexter President, Queenb Creative, LLC Email: info@queenbcreative.com ThankYou Questions after the event? facebook.com/laurabcreative @laurabcreative

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