6 tips to use Twitter to promote your events. Learn ways to use Twitter effectively to promote your event, and thereby see an increase in event awareness and event registration.

1. USE TWITER TO SELL
How to TICKETS Sell Tickets to your Event
use Twitter to FOR EVENTS
6 Ways to Use Twitter to Promote your Event
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2. Why should you be using Twitter?
Social media has become a vital component of a good marketing strategy,
but using social networks to your advantage does actually require a lot of
skill and know-how.
Twitter is an important and powerful marketing tool, and can actually have a
very large impact on the attendance of your event. With over 350 millions
users, Twitter is one of the most powerful way to reach new potential
customers and engage with your existing community
So the question for event organizers remains: “how do I use Twitter to
market my event and increase attendance?”
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3. Leverage Twitter to Sell Tickets to your Event
1. Create an Event Hashtag
• Ensure visibility and virality on
social media sites by letting your
hashtag create buzz, build
awareness, and encourage
conversations about the event
• Make your hashtag known, and
be sure to include it in all social
promotions to tie everything
together
NOTE: When people click on the event hashtag on Twitter,
then they can see all relevant posts
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4. Leverage Twitter to Sell Tickets to your Event
2. Assign Twitter Promotion to One Person on your Team
• Assign the responsibility of creating a ‘Twitter content plan of action’ to one savvy
person on your team
• Setting the tone for your Twitter content isn’t easy when many people are involved.
Giving the responsibility of Twitter event promotion to one person on your team will
ensure a more consistent voice and an organized tweeting scheduling. It’s best for
this person to come up with a comprehensive ‘Twitter content plan of action’ from
the get go, which involves writing and preparing the promotional tweets in advance,
and coming up with a good schedule for pushing out the content over the span of
your event promotion period. It will also be this person’s responsibility to monitor
the conversations happening about your event on Twitter, and to reply to or retweet
relevant content
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5. Leverage Twitter to Sell Tickets to your Event
3. Leverage Group buying and
Social Deals
• This is a powerful incentive for people
to both spread the word and attend the
event. By rewarding people who share
your event on social media, you’ll see
an increase in awareness and ticket
sales.
• If you’ve chosen Uniiverse, you’ll be
able to take advantage of our social
deals, whereby you can set a certain
% discount for people who tweet about
your event.
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6. Leverage Twitter to Sell Tickets to your Event
4. Media Rich Tweets get more Love
•
When a tweet includes a link to a Uniiverse event page, a twitter card is automatically
created. This attractive media card makes the tweet stand out and draws more
attention. For times when you can’t quite communicate everything you need to in the
140 allotted characters, the media card displays extra information about your event.
Talk about beating the system!
The Twitter card included in your
tweet displays your event poster,
the name of the event, and a
preview of the event description
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7. Leverage Twitter to Sell Tickets to your Event
5. Host a Twitter Contest
• Try creating a viral contest
where people have to retweet
a tweet about the event in
order to enter a draw to win
ticket(s).
• With the only cost of this being
that of the ticket(s), a contest
allows you to draw a lot of new
attention to your event
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8. Leverage Twitter to Sell Tickets to your Event
6. Invite your followers to your events
• While tweeting about your event is a great strategy, you must tweet multiple times to get
your message in front of the eyes of a large chunk of your followers. There is never a
guarantee that all of your followers will see your tweets, meaning missed opportunities to get
your message across. This is where sending direct messages on Twitter comes in handy.
• By using a social ticketing platform such as Uniiverse,
you will have the ability to send invitations in the form
of direct messages to your Twitter followers. The
beauty of this feature is that you can select specific
followers or all of your followers as the recipients, and
send the invite in bulk, while still maintaining a level
of personalization. You can customize an invitation to
your event and send it to your followers’ inboxes in
one click.
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9. social marketplace for events
Sell tickets, promote and manage your
events using the most advanced social tools
www.uniiverse.com
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