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Designing Superpowering Experiences

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Creating great customer experiences is the new competitive battleground for businesses. Digital is changing the game and companies that fail to meet the ever increasing expectations of their customers leave the field open for disruption. MagicForces will help you discover new opportunities and design superpowering experiences for both customers and coworkers. You never again have to start with a blank sheet, empty on ideas. Like a set of puzzle pieces, you can play and create with the MagicForces throughout the co-creation process.

Veröffentlicht in: Design
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Designing Superpowering Experiences

  1. 1. Corporation Inc Market B Market A Product marketing THE WORLD BEFORE THE INTERNET (as perceived by the industrial corporation)
  2. 2. Know me See my needs Engage me Reward me See my potential Make me understand Be personal Be relevant Be consistent Be proactive Be transparent Coach me IN THE WORLD TODAY, EXPERIENCE IS KEY
  3. 3. Expectations Consumer Company OUR EXPECTATIONS ARE RISING Great experience Poor experience Ability
  4. 4. Expectations Ability Consumer Company Possibilities Great experience Poor experience AS ARE THE (DIGITAL) POSSIBILITIES
  5. 5. Expectations Consumer Company …FOR DISRUPTION Great experience Poor experience
  6. 6. ”Business has only two functions - marketing and innovation.” Peter F DruckerLET’S REMIND OURSELVES
  7. 7. Use services Data & feedback Create insights Improve services TIE THEM TOGETHER IN A LOOP! MARKETING INNOVATION EXPERIENCE
  8. 8. YOU HAVE TO BE A BIT MADTHE LONE INNOVATOR YOU MUST THINK BIGINNOVATION HAPPENS IN THE LAB DON’T BELIEVE IN THE MYTHS
  9. 9. INNOVATION THRIVES FROM MANY DIFFERENT VIEWPOINTS (so bring people with different perspectives together)
  10. 10. THE VALUE OF NEW IDEAS CANNOT BE ANTICIPATED (so generate many ideas and don’t throw any away)
  11. 11. MOST IDEAS COME FROM EMPLOYEES, CUSTOMERS, PARTNERS (so make sure to connect their minds)
  12. 12. WHAT ABOUT INNOVATION IN A DIGITAL WORLD?
  13. 13. SMART ASSISTANTS AND AIWEARABLES & CONNECTED DEVICES VIRTUAL & AUGMENTED REALITY BIG DATA ANALYTICS TECH CREATES NEW OPPORTUNITIES
  14. 14. Smarter together Use together Alert me DIGITAL SHAPES NEW BEHAVIORS Rate my experience
  15. 15. Producer Consumer Platform Value Unit Filter NEW WAYS OF CREATING VALUE* CAUSE DISRUPTION *platforms are eating the world
  16. 16. START HERE: Problem FIND A PROBLEM WORTH SOLVING
  17. 17. LOOK FOR SOLUTIONS HERE Value Creation Models Behavior Patterns Emerging Technologies Humans Business Technology Innovation sweet spot
  18. 18. NEW TECH EXISTING TECH EXISTING BEHAVIORS NEW BEHAVIORS Paving cow paths Struggling to change Superpowered Designed experience Status Quo DESIGN SUPERPOWERING EXPERIENCES
  19. 19. SO HOW CAN WE GO ABOUT IT?
  20. 20. BUSINESS (viability) TECH (feasibility) PEOPLE (desirability) DESIGN THINKING IS A MUST START HERE
  21. 21. TEST PROTOTYPE DEFINE & IDEATEEMPATHY REPEAT
  22. 22. BUT THERE IS MORE THAN ONE WAY TO DO IT GDS (God Damn Stupid) PFS (Pretty F**king Smart)
  23. 23. SO, WE ASKED OURSELVES WHY START WITH AN EMPTY SHEET OR WHITEBOARD?
  24. 24. THEN WE ASKED WHY COVER THE WALLS WITH POST ITS?
  25. 25. AND WE PONDERED CAN’T IT BE MORE REAL AND ENGAGING THAN THIS?
  26. 26. OUR ANSWER IS:
  27. 27. VALUES BEHAVIOR PATTERNS EMERGING TECHNOLOGIES FEARS BUILDING BLOCKS OF INNOVATION BUSINESS PATTERNS KPI’S WE SIMPLY CALL THEM DISCLAIMER: We use a fictional example to illustrate the concept and ways of working in the following slides
  28. 28. DESIGNED FOR CO-CREATION
  29. 29. …DIGITAL AND PHYSICAL
  30. 30. HOW TO MODEL
 WITH MAGICFORCES
  31. 31. 1. MAP THE TYPICAL JOURNEY
  32. 32. 1. MAP THE TYPICAL JOURNEY
  33. 33. 2. ANALYZE THE CURRENT STATE
  34. 34. 2. ANALYZE THE CURRENT STATE FEARSVALUES
  35. 35. EMERGING TECHBEHAVIOR PATTERNS 3. IDEATE OPPORTUNITIES
  36. 36. 3. IDEATE OPPORTUNITIES KPI’SBUSINESS PATTERNS
  37. 37. 4. VISUALIZE SOLUTIONS
  38. 38. 5. REPEAT AND BUILD THE FUTURE JOURNEY
  39. 39. REMEMBER, IT’S ALL ABOUT
  40. 40. Find out more at unicorntitans.com

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